Kevin’s Mobility News Weekly – July 15, 2010

Kevin's Mobility News Weekly is an online newsletter that is made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market numbers and trends.

You can read archived newsletters here - http://mobileenterprisestrategies.blogspot.com/p/kevins-mobility-news-weekly.html.

You may also find Kevin’s M2M News Weekly on the subjects of M2M (machine-to-machine) and the mobile embedded device market of interest here - http://mobileenterprisestrategies.blogspot.com/p/m2m.html.

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Trimble announced recently it has partnered with Timmons Group to provide an integrated system for the field collection, management, and submittal of wetland delineation data. The solution combines handheld computers with the WetCollect wetland delineation software to comply with the reporting requirements of the U.S. Army Corps of Engineers. The COE determines whether a wetland is a "water of the United States," which is regulated under the federal Clean Water Act. [Kevin’s comments – this is an example of a mobile application that fits a very small niche. It is likely these kinds of field data collection applications will always be custom development projects. As such, it is good to have an SDK for mobile applications. This application will most likely be developed for Windows Mobile OS.]

http://www.trimble.com/news/release.aspx?id=070610a

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The iPhone 4 takes an average of 23 percent longer to charge while charging via USB than it does while charging via a standard electrical outlet.

http://iclarified.com/entry/index.php?enid=10516

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Foursquare has just over 1.9 million users. At its current pace, Foursquare will surpass 2 million users within a week. Currently Foursquare has about 5.6 million venues. One in three venues on Foursquare have been checked into only once or never.

http://techcrunch.com/2010/07/07/foursquare-gowalla-stats/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

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New research released recently by Anoto found that 86 percent of businesses are still using paper-based forms in either their own business or in their clients' business, compared to 13.9 percent who say they are no longer using them at all. This research confirms the ongoing use of paper-based forms in business and highlights a clear need for solutions that can digitally capture handwritten data. [Kevin’s comments – this is a good example of why there is still a great market for mobile forms builders, see an example here, http://clicksoftware-mobilefever.blogspot.com/2010/06/create-clickmobile-form-in-5-minutes.html.]

http://www.fieldtechnologiesonline.com/article.mvc/New-Research-Finds-86-Of-Companies-Still-0001?user=2373698&source=nl:28009

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According to ABI Research's Cellular Modem Product Tracking Database, more than 50 percent of the modem models now available in the market utilize the ubiquitous USB interface. USB modems have become the most popular products – so popular that ABI Research forecasts shipments of nearly 81 million this year.

http://www.fieldtechnologiesonline.com/article.mvc/More-Than-80-Million-USB-Wireless-Modems-0001?user=2373698&source=nl:28009

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Cardiologist Eric Topol sets aside his fresh garden salad and holds up an iPhone with a palpable sense of glee. “All I have to do is touch the screen and I can call up a patient’s vital signs, in real time,” said Topol, a renowned researcher at the Scripps Translational Science Institute in La Jolla. “See, there’s the heartbeat, pulse.”

http://www.signonsandiego.com/news/2010/jun/27/topol-profile-6-28/

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ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business. This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

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Banks need to reinforce security for their mobile payment services, according to an Ovum research report. The report urges banks to understand the vulnerabilities in mobile payments at every level of its infrastructure.

http://www.mobilecommercedaily.com/mobile-banking-growth-requires-defense-in-depth-security-study/

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MasterCard has introduced an iPhone application, The MarketPlace. The application gives MasterCard users mobile access to weekday deals. The application is a personalized shopping platform with customized deals and offers from select merchants.

http://www.mobilecommercedaily.com/mastercard-extends-mobile-platform-to-revolutionize-mcommerce/

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According to Comscore by the end of April 234 million Americans aged 13 and over were mobile phone subscribers. So, based on Pew's estimate, nearly 89 million people in the U.S. have used the mobile internet in the past year -- close to one third of the total current U.S. population.

http://www.cnn.com/2010/TECH/mobile/07/08/mobile.internet.access.pew/index.html
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Spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015, says ABI Research. The survey also finds that 28 percent of mobile subscribers are accessing the mobile Internet daily, and smartphone penetration in the US currently stands at about 20 percent.

http://www.mobiletechnews.com/info/2010/07/08/115843.html

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Mobile merchants that do not have a swipe available and have to run the card manually experience interchange rates of 2.4 percent or 2.5 percent compared with the typical card-present rate of 1.59 percent.

http://www.americanbanker.com/news/considering-mobile-payments-1021381-1.html

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According to Generator Research, the worldwide mobile payments market is expected to grow from $68 billion in 2009 to more than $600 billion by 2014, a compound annual growth rate of more than 50 percent over the next five years.

http://www.tradingmarkets.com/news/press-release/t_new-mobile-applications-from-at-amp-t-enable-small-businesses-to-tap-the-68-billion-mobile-payments-1025876.html

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YouTube consumption on mobile devices increased 160 percent in 2009 over the previous year, with mobile video playbacks now topping 100 million per day.

http://www.fiercemobilecontent.com/story/youtube-revamps-mobile-site-daily-views-top-100-million/2010-07-08?utm_medium=nl&utm_source=internal#ixzz0t6jPGgIa

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Fifty-nine percent of American adults now go online wirelessly using a laptop or cell phone, an increase over the 51 percent of Americans who did so at a similar point in 2009.

http://www.pewinternet.org/Reports/2010/Mobile-Access-2010.aspx?r=1

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Twitter now averages more than 800 million search queries per day, translating to over 24 billion per month--far behind Google (88 billion searches per month) but far ahead of Yahoo (9.4 billion) and Microsoft's Bing (4.1 billion).

http://www.fiercemobilecontent.com/story/twitter-exceeds-800-million-search-queries-day/2010-07-08?utm_medium=nl&utm_source=internal#ixzz0t6hePFck

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The market for mobile health technology will reach an estimated $4.6 billion by 2014, according to a report by CSMG. mHealth is already a $1.5 billion market and it is expected to grow over the next five years at a 25 percent CAGR (compound annual growth rate). If certain broad healthcare reforms are instituted, such as pay-for-performance, adoption could accelerate.

http://www.healthcareitnews.com/news/new-report-offers-insight-fragmented-mhealth-market

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The U.S. market for wireless home-based health care applications will grow from $304 million this year to $4.4 billion in 2013, according to a new report from Parks Associates, a Dallas-based research firm. That translates to estimated annual growth rates of 96 percent in 2010, 126 percent in 2011, 95 percent in 2012 and 68 percent in 2013. One factor fueling the increases is the economic stimulus law's health information technology provisions, which will open new opportunities for wireless vendors, according to the report.

http://www.healthdatamanagement.com/news/home_health-38778-1.html

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In the year 2000, about 720 million people had mobile subscriptions, less than the amount of users China alone has today. Mobile broadband subscriptions are growing at a similar pace and are expected to amount to more than 3.4 billion by 2015 (from 360 million in 2009).

http://www.telecompaper.com/news/article.aspx?cid=744707

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While Foursquare is just shy of 2 million users, other services like MyTown have quickly surpassed that number. Same with Google Latitude, which is at 3 million. And you can put Loopt on that list as well, as today they’ve hit 4 million total users.

http://techcrunch.com/2010/07/09/loopt-4-million/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

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Research In Motion unveiled BlackBerry Protect, extending some enterprise capabilities (the ability to lock down or find a lost device, and to backup, restore and wipe its data). Protect addresses one of the most common security concerns: the lost or misplaced device.

http://www.informationweek.com/news/hardware/handheld/showArticle.jhtml?articleID=225702859&subSection=All+Stories

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Research In Motion's BlackBerry operating system remains the dominant smartphone platform in the U.S., representing 41.7 percent of the market, its market share dropped 0.4 percent during the period as Google's Android increased 4.0 percent to 13.0 percent. Android was the sole platform to grow its market share during the period: Apple's iPhone slipped 1.0 percent to 24.4 percent, Palm's webOS fell 0.6 percent to 4.8 percent and Microsoft's Windows Mobile dropped 1.9 percent to 13.2 percent.

http://www.fiercemobilecontent.com/story/iphone-blackberry-slip-android-market-share-surges/2010-07-09

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It's official. Consumer Reports' engineers have just completed testing the iPhone 4, and have confirmed that there is a problem with its reception.

http://blogs.consumerreports.org/electronics/2010/07/apple-iphone-4-antenna-issue-iphone4-problems-dropped-calls-lab-test-confirmed-problem-issues-signal-strength-att-network-gsm.html

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Microsoft CEO Steve Ballmer promised within months a number of Windows-based tablets would be hitting the market, and that the company is urgently working to bring its Windows 7 smartphone OS to market.

http://blogs.computerworld.com/16520/ballmer_promises_windows_tablets_are_coming

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Facebook plans to migrate away from standalone mobile applications in favor of embracing a platform strategy enabling developers to leverage its position at the top of the social networking food chain. "Where we're going from here is a platform strategy. We're going away from a one-off app strategy." Facebook's conventional web platform supports more than 550,000 third-party applications and a million developer partners. Roughly 150 million users worldwide now access Facebook through their mobile devices.

http://social.venturebeat.com/2010/07/13/facebook-mobile-platform/?utm_source=twitter&utm_medium=twitter-publisher-main&utm_campaign=twitter

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Interesting mobile application strategies for fast food restaurants - On a weekly basis, McDonald’s sends program members a mobile email, with a list of coupons and promotions available that week. Customers then have two choices. One is to use their mobile browser to open mobile coupons, which are shown to McDonald’s cashiers—an alpha-numeric promotional code is clearly visible. The other option, if customers have already downloaded the McDonald’s mobile application, which 8 million consumers have already done, is to download the coupons to their contactless mobile wallet.

http://www.mobilecommercedaily.com/a-merchant%e2%80%99s-argument-for-mobile-contactless-technology-celent/

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The following links are interviews that I have conducted over the past few months with enterprise mobility experts and CEOs.

Mobile Expert Interview Series:

http://mobileenterprisestrategies.blogspot.com/p/mobile-expert-interview-series.html

Mobile Expert Video Series:

http://mobileenterprisestrategies.blogspot.com/p/mobile-expert-video-series.html

Kevin’s Mobility News Weekly archives can be found at:

http://mobileenterprisestrategies.blogspot.com/p/kevins-mobility-news-weekly.html.

I would invite those interested in enterprise mobility to join the Linkedin Group SAP Enterprise Mobility, http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
Phone +1 208-991-4410
Full Disclosure: I am an independent mobility consultant, mobility analsyt, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

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