I made an interesting observation while taking a road trip over the holidays. Mobile handheld PDAs and Google and mapping software have made it possible for businesses without obvious street front locations to become more successful. Let me explain - My wife wanted to know if there was a Starbucks location along our driving route. She googled (used as a verb) the word Starbucks on her mobile handheld PDA phone and looked for a location in one of the small rural towns we would be traveling through. She quickly found a Starbucks location inside a Safeway in Baker City, Oregon. Here is the interesting point, this Safeway was not visible from the freeway, yet Starbucks had a long line of travellers waiting for their hot drinks. Seems we were not the only travelers clever enough to use a mobile phone, Internet explorer and Google to find their favorite drink.
Again, the fact that the location was not visible from the freeway did not seem to be a problem. How might this change the economics of the retail industry? In the near future, the key to retail success may be more dependent on your ability to be found on search engines like Google and Yahoo, and less on the physical location of the retail establishment. Hummm...perhaps I should use all of my saved money and buy 1 share of Google.
Again, the fact that the location was not visible from the freeway did not seem to be a problem. How might this change the economics of the retail industry? In the near future, the key to retail success may be more dependent on your ability to be found on search engines like Google and Yahoo, and less on the physical location of the retail establishment. Hummm...perhaps I should use all of my saved money and buy 1 share of Google.
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