Monday, October 15, 2012

Mobile Expert Video Series: Puneet Suppal on SAP Hana

Is your company looking at monitoring and measuring social sentiment or opinion mining?  What is social sentiment?  Social sentiment analysis is designed to determine the attitude, opinion, emotional state, or intended emotional communication of a group.  Companies want to know what the online world thinks of their products, services and brand.  Social Sentiment analysis is where several technologies all work together SMAC - social, mobile, analytics and cloud.  In this interview with SAP's Hana Platform member Puneet Suppal, we discuss how it all works together.

Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.