Thursday, September 27, 2012

SMAC (Social Mobile Analytics and Cloud)

I am working on a number of different SMAC (social, mobile, analytics and cloud) projects now.  At first glance it may seem like four different directions, but they are all connected via enterprise mobility.
  • Where would social media and any media be without the smartphone, laptop and tablet? 
  • Nearly all the research I have studied this year discuss mobility in terms of helping people make better real-time decisions no matter their location.  Isn't that real-time business analytics connected to mobile devices?  
  • On-top of reduced operating expenses and a focus on core competencies, isn't the real value of cloud solutions the ability to access your apps and data from anywhere on any device?  That sounds like a direct link to enterprise mobility to me.
Enterprise mobility is the catalyst for many other technology trends.  Without mobile devices and mobile apps the world would be a different place.  Looking at SMAC (social mobile analytics and cloud), is like looking into the mirror of IT today.  These are the forces that are changing the way entire industries operate.  They are intertwined.

Companies that don't realize that all apps, will be mobile apps in the next 24-36 months are in trouble.  Companies that don't understand the impact of social communications will find their traditional marketing campaigns, internal and customer communications failing.  Companies that don't recognize the value of real-time visibility, analytics, reports and decision making will rapidly find themselves behind more nimble competitors that are operating at a much faster tempo.

Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.