Wednesday, November 30, 2011

Mobile Marketing News Weekly - Week of November 28, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Sears has prepared a mobile marketing strategy for holiday shopping that includes mobile payment options and QR codes advertisements in magazines and newspapers. Read Original Content

Best Buy is running geotargeted ads that let consumers save money on products sold at locations closest to them. The ad, which is targeted within Pandora’s iPhone application, tells users where the nearest Best Buy location is.  Read Original Content

InMobi has found that the Malaysian mobile advertising market has grown 37 percent during the third quarter and is experiencing one billion ad impressions each quarter. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Pandora, the online radio company, is now providing radio service to 70 percent of its customers through mobile devices. Read Original Content

Mall of America’s Black Friday activities this year included a QR code contest that saw 300 early-morning shoppers line up for a chance to snap a QR code and win a prize while 1,000 shoppers snapped QR codes over the weekend to enter another contest. Read Original Content


Big box retailer Sam’s Club has launched an iPad shopping application that lets consumers browse, search and buy products with a Sam’s Club membership. Read Original Content

Domino’s is rewarding its customers with deals when they use Foursquare and Facebook Places to check-in to its locations. Read Original Content

The mobile advertising market is expected to be valued at $32 billion by the end of 2017. A number of factors are driving growth including the increased number of consumers with mobile phones, the availability of high Internet bandwidth and the increased penetration of smartphone usage. Read Original Content

Drug store retailer Walgreens is offering holiday shoppers one of the largest mobile-only coupon programs to date from a major retailer. At more than 7,700 locations, Walgreens customers can bring their smartphones to the checkout counter to have mobile coupons scanned directly from the device. Read Original Content

According to Ad-ology Research, more than 20 percent of small businesses will increase their mobile marketing during 2012, up 8 percent from last year. Read Original Content

Recent Articles by Kevin Benedict
Whitepapers of Note


Recorded Webinars of Note


Ruggedized and Industrial Mobile Device Articles


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.