Wednesday, November 30, 2011

Insider's Insight into NFC - Near Field Communications

Over the past few years, we have seen significant changes across all the major smartphone platforms led by companies such as Apple, Google, BlackBerry and Microsoft.  Each vendor is trying to add unique values in order to differentiate themselves from the crowd.  This competition is helping smartphones evolve as a platform for software applications rather than just being a messaging platform.  Given these developments, technologies such as Near Field Communications (NFC) are getting renewed attention.

NFC has the potential to impact the way we shop, travel and transfer data. It can make our lives easier and transactions more convenient. It can make accessing new media and content services more instinctive; it can make it easier to pay for things; easier to discover, synchronize and share information; and easier to use public transportation and other public services.  NFC is creating new opportunities for MNOs (mobile network operators), device manufacturers, service provider, enterprises and consumers.

Endeavour and BlackBerry are presenting a webinar on “Insider’s Insight into NFC” where they will discuss NFC device and application capabilities.  This webinar will be presented on December 8th, 2011, at 10:30 AM CDT.  Register here!

Webinar Outline:
  • Introduction to Near Field Communication
  • NFC Ecosystem with focus on NFC Enabled Smartphone Devices
  • NFC Use Cases
  • Guidelines & Considerations
  • Future of NFC

Participants and Highlights:
  • NFC Application Demo
  • Tom Parish - Mobile Strategy Thought Leader
  • Pradeep Rao - Alliances Solutions Manager at Research In Motion
  • Dwarak LN – Sr. Consultant – Technology Consulting Group, Endeavour
  • Basavraj Birajdar – Technical Architect, Endeavour

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.