Wednesday, July 27, 2011

Mobile Marketing News Weekly - Week of July 27, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Charts Weekly

Pyramid Research reports that global revenue for the location-based services market is expected to reach $10.3 billion in 2015.  Read Original Content

A Forrester Research report claims that people prefer to shop online using tablets rather than smartphones.  Read Original Content

ExactTarget has found that mobile phone users will more likely make a purchase after viewing a mobile email advertisement compared to using a retail app to browse products.  Read Original Content

The steady growth in Apple’s tablet and smartphone sales show that there is a need for businesses to focus more of their marketing strategies on mobile advertising.  Read Original Content

JC Penny is using mobile apps and QR codes to help drive back-to-school sales for this fall.  The company is using barcodes that will guide viewers to the company’s mobile shopping site.  Read Original Content

A survey by Delloitte has found that nearly half of U.S. smartphone owners have used their devices for assistance while shopping for groceries.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

A study by InMobi shows that mobile advertising in Africa is growing quickly with a 37 percent increase in mobile ad impressions since February 2011.  Read Original Content

Forrester Research has found that compared to 2009 small businesses are now more likely to invest in mobile marketing programs.  Read Original Content

According to Gartner, Asia is behind North America and Europe for overall growth in mobile ad revenue.  Read Original Content

A study by Interactive Advertising Bureau has found that companies overall are planning to increase mobile advertising budgets.  Read Original Content

Recent Articles by Kevin Benedict

Projections for and Demonstrations of HTML5
Enterprise Mobility Exchange - Las Vegas in November
Mobile Expert Video Series: ClickSoftware's Uri Pintov
Mobile Expert Video Series: Electrix's Jeff Morgan
What Can HTML5 Offer Mobile Developers?

Upcoming Events

Mobile Tablet Trends in the Enterprise featuring Samsung Mobile - July 28, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.