Thursday, February 11, 2010

Workforce Mobility and MEAPs

I had an interesting call with a company today that is involved in real workforce mobility. They have a solution called Total Employee Mobility. Here is a brief description from their website.

"Now more than ever, companies rely on the mobility of their employees to realize new opportunities and growth. Employee travel, relocation, international assignments, and virtual office work make business happen. However in most organizations, each component of workforce mobility is overseen by a different department, making it very difficult to manage−much less evaluate−the return on investment. This fragmented approach to employee mobility results in lost opportunities to reduce costs, gain efficiencies, and enhance employee satisfaction."

They help companies manage mobile workforces by managing the entire "mobility" component. Everything from corporate cars, mileage, expense reports to corporate aircraft and remote overseas offices. I never cease to be amazed at the fascinating niche market businesses out there.

At the end of my conversation I realized there was a lot I could learn from them. They have studied the costs factors associated with workforce mobility for over 70 years, long before iPhones, Android and turn-by-turn navigatin. Many of the items they consider had never occurred to me. Their advice to the IRS helps set the mileage reimbursement levels set by the IRS each year.

This mobility company's ROI is as follows, "By centralizing oversight of a company’s total employee mobility programs, both companies and their employees gain many advantages.

This company is now active in developing mobile and smartphone technologies to continue and enhance the value added services they provide their clients' mobile workforces.

I can't help but think of MEAPs (mobile enterprise application platforms) in the same way. Until all of your enterprise mobility applications are centrally managed through a standardized MEAP it is hard to provide effective oversight and reduce TCO (total cost of ownership).

A related article on MEAPs can be found here.

Author Kevin Benedict
Mobility Consultant, Wireless Industry Analyst and Web 2.0 Marketing Expert

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert and as such I work with, and have worked with, many of the companies mentioned in my articles.