How Robots are Invading Commerce and Sales Enablement Processes

Robots Invade Sales Enablement in 2018

What if I told you that consumers are now happy to give up personal information in exchange for quality conversations with robots?  Let me provide some context to that question.  In my research over the past few months most recent studies show that consumers don't mind giving up their personal details if the value in return is perceived as fair.  As evidence, let me reference the extraordinary popularity this year of smart speakers powered by voice enabled digital assistants (VEDAs) such as Amazon's Alexa, Apple's Siri and Google's Assistant.  VEDAs enable what Capgemini calls "Conversational Commerce."  Conversational commerce is when VEDAs help users shop and buy things through an AI supported voice interface.  In order for them to be effective, they capture huge amounts of personal data, and consumers don't seem to mind at all.