Kevin Benedict Interviews SAP's Consumer Insight 365 Guru Jim Brooks

MNOs (mobile network operators) collect massive amounts of data on mobile phone usage, activities, web use and location.  SAP has 500 MNO clients around the world.  Combine the two and you have a service that can provide an incredible amount of business insight.  Jim Brooks shares the details of this new SAP service in this interview recorded with me at SAP's SAPPHIRE conference.  Enjoy!

Video Link: http://www.youtube.com/watch?v=kyoqHUEGUJ4&list=UUGizQCw2Zbs3eTLwp7icoqw&feature=share

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Kevin Benedict

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Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.