Ray Ozzie, Microsoft's Chief Software Architect recently commented in an interview with CNET, "Yes, iPhone has a lot of momentum, unquestionably. But I think the phenomenon we're in right now is the app phone. And if you look at the depth of apps that are on these phones, they're not very deep. It's not like Office or AutoCAD, where there are just thousands of man years that have gone into developing these apps. They're relatively thin apps that are companions to some service."
Ozzie may be right in that the novelty of cute mobile applications may wear off as powerful mobile clients that work with SaaS (software as a service) back-office and ERP applications catch up. Rather than have all these thin client applications that are OS (operating system) specific, simple mobile applications may retreat to the mobile web browser so they can more easily port from one OS to another, and thick clients will run on powerful and full functional operating systems that are used on laptops and PCs today.
It will be interesting to watch.
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Author Kevin Benedict
Independent Mobile Strategist, Sales, Marketing and Business Consultant
www.linkedin.com/in/kevinbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
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