Wednesday, March 24, 2010

Sybase, iPad and an Analysis - I am Not Usually Snarky

I am mostly nice on this blog, but come on Sybase!!! What were you thinking with this report, "...Sybase has announced the results of a survey on mobile device usage, commissioned by Sybase and conducted by Zogby International. The survey, which was compiled from an online survey of 2443 adults with a mobile phone, 770 of which own smart phones, uncovered that the #1 reason U.S. consumers would use a device such as the Apple iPad is for "working on the go."

Sybase, the next time you want to commission such an in-depth report please call me. I will conduct it for at least 10% less than Zogby International and come up with the same findings.

More, "...the study demonstrates that consumers want more access to information and work applications on their mobile devices." OK, with that level of analysis, perhaps I would need to add another 5% to my proposal.

I looked up the definition of the word snarky. Sybase's report makes me feel that way. If you want to hear the word snarky, click here.

Remember to join the SAP Enterprise Mobility group on Linkedin if you are interested in real expert advice.

Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.