There are a lot of new and interesting services that could be offered businesses that get creative with the LBS (location based services) concept.
Could restaurants sell extra or left over food, rather than throw it out if they could immediately notify subscribers of a discount on it for the next 45 minutes?
Could grocery stores inform customers of discounts on produce that is nearing end of shelf life.
Think about the notion of "time sensitivity" and LBSs. Could the local tire shop offer immediate 30 minute discounts on tires and services during slow parts of the day? Could the corner donut shop announce a 15 minute sale on the 18 remaining chocolate donuts? Can the busy hair salon announce a discount at 3:30 PM to fill an available slot?
Adding time sensitivity to LBSs is an intriguing concept. Any organization that sells units of time or services could benefit from filling empty slots.
I would like to hear your ideas and comments.
- Kevin Benedict,
Mobile Strategies Consultant, SAP EDI Expert and Technology Writer