MobileDataforce's EMEA Partner Summit

This week we conducted our first European Partner Summit in Den Bosch, The Netherlands. We had 24 reseller and alliance partner organizations attend this event. I want to thank all of our partners for dedicating their time to this event. We appreciate it!

Many of the Benelux's largest systems integration companies are now MobileDataforce partners. We spent the day training our partners on how best to market, sell and implement mobility solutions. Many of our partners are building complete mobility practices around the PointSync Mobility Platform. PointSync is designed perfectly for the systems integrator. They can deliver just about any kind of mobility solution imaginable using PointSync. I wrote a detailed blog article the other day on the advantages of standardizing on a mobility platform.

Here is partial list of attending partners:

• Modatec
• Hewlett Packard
• Palm
• Symbol Technologies
• Intermec
• Sybase
• Gap Gemini

One of our partners is now working on 8 different mobility projects with one company. They are using PointSync to deliver each of them - even though each project involves a completely different business process.

Thanks again to all of our reseller and alliance partners for attending.

Sharing Information & Thoughts On Mobile Solutions

I believe that it is helpful and beneficial to share information on best practices for implementing enterprise mobile software solutions. I receive nearly daily feedback that this blog is useful and provides a valuable service. I also know our competition reads this blog so they also can learn how to run a software business. That is OK, I want their customers to benefit from MobileDataforce's shared knowledge.

MobileDataforce is happy to provide speakers and consultants to help companies and organizations learn more about implementing mobile solutions. If you would like to discuss your mobility projects please contact us.

Mobile Software Platforms and Standardization

I just returned from a meeting in Rotterdam, The Netherlands where Unilever, one of the largest consumer packaged goods (CPG) companies in the world, has asked MobileDataforce to assist them on a 4th mobility project. This project involves laptops, handheld computers, desktop computers and hundreds of mobile users.

The Unilever project highlights an important consideration for companies interested in mobilizing multiple business processes – should a company select multiple mobile software applications or standardize on a single powerful and flexible enterprise mobility platform. Consider the following situation with me – Company X wants to mobilize the following processes:

1. Dispatching and retrieving work orders to and from their field services teams
2. Automating and mobilizing a parts inventory tracking system (parts used for repairs)
3. Employee time cards for the field service technicians
4. Vehicle tracking system – to see the location of all field services teams
5. New product sales system – if field services teams sell upgraded products or services

Let’s assume that the company already has database applications inside the office that manage these business processes. How are these 5 processes going to be mobilized? Does the company need to find 5 different mobile software solutions in order to mobilize each of these individual business processes? This is an important question. Can you image the amount of work to select, purchase, configure and deploy 5 different mobile software solutions. The time and work would be cost prohibitive!

The answer is to select a mobile software platform. A platform that the company can standardize on for the purpose of mobilizing all necessary business processes. A platform that once learned can be used to develop and support an unlimited number of different mobile solutions and where economies of scale can be gained.

The business values of standardizing on a mobile software platform are the following:

• IT developers get trained on one mobile solution, not many – saves time and money
• All mobile software solutions follow standardized synchronization methodologies – easy to learn and support.
• Network connectivity works the same across remote laptops, Tablet PCs, PDAs and ruggedized handhelds – saves deployment and support time.
• Helpdesk only needs to learn and support one system – saves time and money
• Database Administrators need only permit one mobile platform integration methodology – ensures data integrity.
• All mobile solutions including laptops, Tablet PCs, industrial grade handheld computers, Win CE and Windows Mobile PDAs use the same code base – just different screen layouts – easy to develop, deploy and support.
• All mobile applications get managed from one administrative dashboard – saves time and money supporting and deploying new applications and software updates.
• Experience has value - the more applications that are developed and deployed on a standardized platform, the larger your libraries of custom reusable code grows, and the more knowledge you have. This helps future projects become simpler, faster and easier to develop and support (economies of scale).
• You need call only one company – the author of the mobile software platform – to receive software support. Not multiple companies, multiple support systems, multiple update schedules and multiple support fees and programs.
• The more mobile users using one platform – the greater the price discounts for addition mobile users (again economies of scale).
• Companies deploying significant numbers of mobile users become more than just a customer to a manufacturer of a mobile software platform. They become a strategic partner that influences product design, product roadmaps and timeframes. The relationship becomes strategic to both parties. Each party interested in achieving the same supporting goals.
  
  Of course this means it is critically important for you to find the right mobile software platform and software manufacturer that can support your goals and solution requirements. A company that is proven and experienced - a company that even the world’s largest companies like Unilever trust as their mobile software platform. I would invite you to contact us at MobileDataforce to discuss your project requirements.

The Magic Quadrant for Handheld Computers

I was in Paris, France last week at Symbol's EMEA Partner Conference. While there I heard more evidence of a trend I have been watching for a while. The 2 largest ruggedized handheld computer manufacturers - Symbol and Intermec have both recently come out with small, ruggedized, full functional handheld computers. These handheld computers combine the ruggedness of larger handhelds, and include barcode scanners, GPS, phones, WiFi, bluetooth and more. Symbol says that their MC70, pictured above in PointSync Developer, has become one of their top sellers. It is especially appealing to the "field service" market. That is also the market MobileDataforce focuses on.

I have also recently seen a lot of very interesting looking small ruggedized handheld computers coming out of Korea and China. These are sub $1,000 USD devices that can reasonably be used as handheld computers, phones and barcode scanners. They are a little bulky for the suit coat, but work nicely attached to the belt.

MobileDataforce is a big fan of these smaller handheld computers. They carry a lot of power and allow us to provide software solutions to our customers for reduced overall project costs due to less expensive ruggedized hardware.

If you can get full functional, ruggedized handheld computer/phones for under $1,000 USD - there is very little business justification for buying consumer grade PDAs. Most consumer grade PDAs with business capabilities are priced at $500-$800, yet are not ruggedized.

Let's go back to the title of this blog - Where is the magic quadrant for handheld computers? It is handheld computers that are truly convergent. Convergent, meaning they combine the ruggedness and size that is easy to carry, plus they have the phone, Windows Mobile 5.0, GPS, barcode scanners, plus the industrial grade batteries to support a full day's work.

I love it!

More on Buy vs Building Mobile Solutions, Part 3

There are always reasons and/or business justifications for wanting to mobilize a business process. Something has motivated the individual or company to march down the path of mobilization. So when considering whether to buy or build a mobile solution these additional factors should be considered:

• Tolerance for risk
• Opportunity Costs
• Expected ROI
• Competitive Advantages

Let's briefly discuss each of these considerations.

Tolerance for risk - are you willing to risk attempting to develop an enterprise mobile solution for the first time (If your team is an experienced mobile development team, then you can ignore this point)? It can be done, but the first time requires a lot of thought, design meetings, trial and error, debugging and above all else - time. What if the design can not scale? What if the synchronization engine that your developer made is too slow? What if after 8 months the system is still only half complete and full of bugs?

Opportunity Costs - this is one of the most common issues that IT managers discuss with me. Most often IT departments are already over worked and behind schedules. The last thing they need is a another new project added to their list and schedule. IT managers are already annoyed at their current workload, and now the business unit is asking them to develop a completely new and unproven mobile solution? The IT manager is not happy. All they can think of is the headaches this will cause.

The questions the IT managers ask the business unit managers are:

1. What project should I delay in order to insert this new project into the schedule?
2. Who is going to support it?
3. Can I hire more developers to develop and support a mobile solution?

These questions then force the business unit manager to go back to senior management and ask them to re-prioritize other IT projects in favor of the mobile solution. So now all the business unit managers get involved and defend their particular interests.

The opportunity costs can be considerable if you want to code/program the complete mobile application yourself internally.

Expected ROI - if the business unit requesting the mobile solution expects to save $53,000/month by mobilizing their work order management system, then every month that passes without the mobile solution being deployed wastes $53,000. So if coding your own solution from scratch takes 3 months longer than using a RADs-ME tool like MobileDataforce's PointSync, you must consider the $159,000 you just wasted.

Competitive Advantages - we have developed many mobile solutions for companies that are considered competitive advantages. Solutions that provide new and unique revenue opportunities for our customer. We have seen this in the automotive industry, the beef industry, the concert and event promotion industry and many more.

If the business justification of the mobile solution is motivated by a competitive advantage, then the length of time it takes to code a mobile solution from scratch must be considered. What if the mobile solution takes 5 months to code from scratch, but only 5 weeks with a RADs-ME tool like PointSync? The associated competitive advantages and disadvantages must be considered in the equation.