Investors and Investing in Authentic Sustainability with Expert Eric Weitzman

Investors today are demanding more than promises—they want data. In this episode of FOBtv, I speak with Eric Weitzman of FactSet about how investors are scrutinizing companies’ authentic sustainability commitments, and how technologies like AI, digital twins, and advanced analytics are reshaping the way businesses prove their impact.

*I use AI in all my work.
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Kevin Benedict
Futurist, and Lecturer at TCS
View my profile on LinkedIn
Follow me on X @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

John Boyd & The Art of Adaptation, #7

Change is hard.  Managing in an uncertain world is hard, and winning in this environment is even harder. All of these things make it very difficult to keep your head in the game and to be competitive.  John Boyd was an officer, military pilot, and a military strategist that dedicated much of his life to thinking about thinking.  I find his ideas captivating and timely.

John Boyd, was a maverick U.S. Air Force colonel and fighter pilot, who never ran a company, yet his ideas have quietly shaped many of the world’s most adaptive organizations and leaders. His genius was not in tactics but in synthesis. He fused physics, philosophy, and human psychology into a unified theory of adaptation—showing that victory, in war or business, comes not from strength or scale, but from speed of learning.

Boyd’s central revelation was simple but radical: survival and winning depends on the ability to adapt faster than the environment, and faster than your adversaries can disorient you. The organizations that thrive are not those that predict the future perfectly, but those that can sense, decide, and act faster and more coherently than competitors.

Myths, Mechanisms, and the Grid, #6

The lone frontiersman. Rifle over one shoulder, axe in hand, squinting at the horizon with bacon fat in his pack and destiny and dust in his eyes. His boots? Homemade. His mule? Raised from birth. His clothes? Woven by candlelight, stitched with sinew, cinched by a belt carved from last winter’s elk. He is America’s favorite fiction.

Because that’s what he is: fiction.

He sounds self-sufficient, but he didn’t get there alone. He followed roads surveyed by the federal government. Claimed land acquired by government treaty or conflict. Relied on supply chains, currency, forts, railroads, and laws. His bacon fat probably came by boat. His independence rode on the back of infrastructure built stone by stone by collective effort, tax payers, and the many generations before him.

The idea of being “off-grid” was, in reality, made possible by the grid. Take the westward expansion:

Land policy: The Louisiana Purchase, the Homestead Act, the annexations and territorial acquisitions of Texas, California, Nevada, Utah, Arizona, New Mexico, Hawaii, and parts of Colorado and Wyoming, along with the purchase of Alaska years later, gave millions access to land they had not settled themselves. These examples do not even include the many wars and forced removals of Native Americans.
Movement systems: Roads, canals, and railroads were surveyed, funded, and maintained by governments, tax payers, and networks of engineers.
Knowledge flows: Land-grant universities spread the agricultural and engineering know-how required to prosper.
Enforcement systems: Property rights, military security, and legal frameworks secured claims.

Similar myths live on in technology start-ups. Founders in garages eating pizza and wearing hoodies programming world changing software capture headlines, but under the surface are venture capital, cloud infrastructure, open-source libraries, universities,  intellectual property law, federal research grants, and global labor markets.

The myth of the self-made hero persists because it flatters. But the truth is more useful: civilization doesn’t grow from grit—it grows from grids. The myth sells. The grid delivers.

The Cowboy We Idolize Never Existed

Americans love to imagine the cowboy as the purest symbol of American freedom — the lone rider beholden to no master, living by grit, will, and muscle. But the cowboy we remember never existed. The real cowboy was a poor, seasonal wage worker at the bottom of the economic ladder — a migrant laborer who slept on the ground, owned nothing, and moved someone else’s wealth from one place to another. He didn’t own the land beneath him, the cattle he drove, or even the saddle he sat in. When the cattle reached the railhead, he was paid barely enough to replace his torn gear, and then discarded until the next season.

The role of a cowboy, America’s low cost seasonal laborer, was not a dream job.  It was often the very dangerous last option to put food in one’s stomach for a few months each year.

And a real cowboy was never alone. The real cowboy worked on a team made up largely of immigrants and non-whites — Mexican vaqueros (horsemen), Black freedmen, Indigenous riders, and drifting laborers with little education or prospects. The skills Americans later romanticized were originally vaquero skills (Mexican herdsmen known for horsemanship, roping, braiding). The mythical cowboy character of a stoic, white, loner came later — invented by novels and film after the real cowboys were no longer required.

The West he rode across was not lawless wilderness - although lawmen were often spread thin. It was surveyed, titled, adjudicated, and claimed long before he arrived. Grazing rights, branding law, property enforcement, mining rights, claims, and water access were all regulated. The cowboy was not living beyond the reach of government — he was living inside it.

Even his livelihood was government-dependent. The range was “open” only because our collected taxes paid the U.S. Army to forcibly displace Native nations. The cattle trade existed only because federally subsidized railroads, paid for by US tax dollars, made long drives profitable. Remove government land policy or railroad subsidy and the cowboy era disappears. The irony is unavoidable: the cowboy myth is used today to celebrate freedom, rugged independence, and self reliance, yet the real cowboy’s very existence depended on massive investments in public infrastructure paid for by tax payers.

Only after the real cowboys lost their jobs and vanished did he become a legend and myth. When barbed wire ended open grazing, and the railroads pushed south, ranchers no longer needed to hire cowboys. So the cowboy was reimagined — not as the poorly paid disposable seasonal worker he was, but as an icon of independence, strength and freedom. His legend said he built this nation, alone, on his folksy wisdom and strong shoulders. 

This myth, this legend still shapes how Americans think about freedom: we treat needing nothing and self-sufficiency as virtues, and community and interdependence as weaknesses. But the real cowboy’s story teaches the opposite — that being alone is not liberty, it is vulnerability, poverty, and disposability.

He was not proof that independence built the West.

He was proof that interconnectedness, government infrastructure and investments, legal systems, property rights, and laws supported the economic growth of the West.

If he could tell the story himself, without the myth laid over him, he would remind us that a man without a living wage, safety network, or community is not a state one aspires to be in without duress.

The lesson that history erased is the one we most need now: freedom is not the absence of support scaffolding — it is belonging to a scaffold that holds you up, not one that uses you up. The mythical American cowboy was created, romanticized and untrue.

The real cowboys deserved better than the myth.

Why is a futurist writing about the mythical cowboy?  Because this myth impacts our future.  The myth says the future can be conquered on one's own.  The truth is the future will be all about succeeding through collaboration, interconnected communities, ecosystems and long-range purposeful planning and investments - all things that require interdependence and networks of like minded future-builders.  

*I use AI in all my work.

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Kevin Benedict
Futurist, and Lecturer at TCS
View my profile on LinkedIn
Follow me on X @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Circular Economies, Regenerative Processes, and Biomimicry with TCS Expert Haley Price

In this episode TCS's sustainability expert Haley Price and I dig deep into the motivations leaders and companies have to support sustainability and sustainable business models.  We explore the technologies, risks management strategies, and standards used to audit progress, and where the future of sustainability is likely to take us. TCS Digital Twindex Sustainability: https://www.tcs.com/what-we-do/servic... Read the TCS Digital Twindex Series: https://tinyurl.com/3tha7p58



*I use AI in all my work.
************************************************************************
Kevin Benedict
Futurist, and Lecturer at TCS
View my profile on LinkedIn
Follow me on X @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

How the Past Informs the Future with Archeologist and Futurist Janna Jokela

What can a buried city, and ancient materials teach us about building a better tomorrow? On this episode, we connect the deep past with the long future. We're joined by Janna Jokela, a futurist and archaeologist who sees the remnants of ancient civilizations not just as historical artifacts, but as a map for our future. 



*I use AI in all my work.
************************************************************************
Kevin Benedict
Futurist, Lecturer and Humorist at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Survival Skills 2025

Knowing how to survive in the heat of the desert, does not help much in the darkness and cold of wintertime in Alaska.  Likewise, having the skills to operate in an environment running on 1970 business processes and practices does not offer much for a business operating in 2025.

New graduates today will be entering a world that is a completely different place than we faced decades ago.  Their skills will need to be relevant for today and tomorrow.  They will need to understand, and skillfully utilize intelligent digital platforms, intelligent tools, intelligent cobots (digital agent, partners and coworkers), and how to interact with intelligences of all kinds in our emerging polyintelligent world.

I fear though we will miss our mark.  Today, we check our phones between 72-100 times a day, spend many hours a day using our phones, but nothing in our schools teach us how to use our smartphones optimally, strategically or skillfully. We focus on banning them from schools, not because they lack utility, but because we use them wrongly and destructively.

Our world uses smartphones, but we don't teach them in school.  Our systems and processes use smartphones, but we don't educate ourselves, or our kids on how to use them effectively, optimally or positively.

Now comes a world where artificial intelligence will be inside everything.  We will depend on AI to support us in all of our endeavors.  Will we treat AI as another smartphone - a toy, hobby or uninvited guest to be banned from our schools, or will we recognize its utility and build a deep understanding of it into our educational curriculum so we can amplify and optimize that which is positive, and manage and diminish that which will cause us trouble?  


*I use AI in all my work.
************************************************************************
Kevin Benedict
Futurist, Lecturer and Humorist at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

When Time Became Geography, #5

The world’s most powerful weapon in the 18th century wasn’t a cannon, a fleet, or a fortress. It was a clock. Not the kind that told you when to put the kettle on — the kind that decided whether your king’s treasure ships arrived in port or rested on the sea bed. A carpenter with a stopwatch ended up doing what navies and kings could not: he made the oceans predictable.

Clocks don’t usually win empires. But then again, most clocks don’t redraw the map of the world – on time.

The Scilly Naval Disaster: Longitude's Bloody Lesson

In October 1707, Admiral Sir Cloudesley Shovell, one of Britain’s most celebrated naval commanders, was sailing home from Gibraltar at the head of a great fleet. The journey had been brutal: storms, poor visibility, overcast skies that blotted out the stars. Latitude — north and south — they could measure. Longitude — east and west — they guessed. And guesswork at sea is gambling with death.

As the fleet approached England, the officers believed they were safely in the English Channel. In reality, they were dozens of miles off course, bearing straight for the Isles of Scilly — a rocky graveyard southwest of Cornwall.

On the night of October 22, the catastrophe unfolded.

HMS Association, Shovell’s flagship, struck the rocks off Gilstone Ledge and sank in minutes. All 1,400 men aboard drowned.
HMS Eagle, HMS Romney, and HMS Firebrand also ran into the rocks. Hundreds more perished.
Survivors described chaos: the sea boiling with wreckage, men clinging to timbers, cries vanishing into the roar of the waves.

In a single night, between 1,600–2,000 sailors died — not by cannon fire, but by navigational error.

The disaster was a national humiliation. Britain’s most advanced navy had been defeated by the complexity of geography. Insurance markets trembled, trade partners panicked, families from Portsmouth to Plymouth mourned. Admiral Shovell’s body was later found washed ashore.

The Scilly Disaster laid bare a cruel truth: latitude without longitude doesn’t get you where you want to go. Confidence on one axis meant nothing without accuracy on the other. This was the disaster that pushed Parliament, in 1714, to establish the Longitude Prize. The empire needed a solution, or the seas would keep collecting bodies.

Profitable and Sustainable Futures with TCS Expert Jayasree Kottapalli

In this episode, our guest is Jayasree Kottapalli, Head of Sustainable Solutions, Communications, Media and Information Services at TCS. In this conversation we learn how businesses can thrive at the intersection of profitability and sustainability. Jayasree shares her personal journey into sustainability, unpacks the forces motivating organizations to act now, and explores how breakthrough technologies—AI, digital twins, sensors, simulation, and modeling—are transforming sustainability strategy. 

Read the full report on sustainability here: https://lnkd.in/ezQC8abU
gies—AI, digital twins, sensors, simulation, and modeling—are transforming sustainability strategy. 


*I use AI in all my work.
************************************************************************
Kevin Benedict
Futurist, Lecturer and Humorist at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Polyintelligent Leadership, #4

When the ice cracks beneath you, you had better already know how to swim. The Sixth Great Transition is that cracking ice. Science, technology, society, economics, environment, geopolitics, and philosophy are all shifting at once—faster than most leadership playbooks can process.

In such an age, the leaders who survive—and the rare few who thrive—will not be unrehearsed. They will be practiced and polyintelligent.

What Polyintelligent Leadership Really Means

Polyintelligence is the braiding of three core intelligences into a single leadership operating system. Human intelligence provides judgment, ethics, empathy, and creativity. Machine intelligence delivers the speed, scale, AI, automation, and pattern recognition that humans alone cannot achieve. Ecological intelligence keeps the entire system honest, teaching us that every decision has ripples that extend into environments, ecosystems, cultures, and futures.

The polyintelligent leader doesn’t toggle between these streams as if flipping switches. They braid them into one strand of unified decision-making—fast when speed matters, deliberate when ethics or complexity demand it, and always aware of the wider system in which they operate.

The Leadership Shift

Author and military strategist, Robert Leonhard, reminds us that time is the dominant dimension of competition. Author Christian Brose shows us that compressing the chain between sensing and acting is decisive. Frank Diana warns us that multiple futures are always in play—and the leader’s task is to prepare for all of them.

Polyintelligent leadership is not about mastering each domain separately, but about standing at their intersection and conducting them as one.

Interviews with Kevin Benedict