Kevin Benedict is a TCS futurist, humorist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
Investors and Investing in Authentic Sustainability with Expert Eric Weitzman
John Boyd & The Art of Adaptation, #7
Change is hard. Managing in an uncertain world is hard, and winning in this environment is even harder. All of these things make it very difficult to keep your head in the game and to be competitive. John Boyd was an officer, military pilot, and a military strategist that dedicated much of his life to thinking about thinking. I find his ideas captivating and timely.
John Boyd, was a maverick U.S. Air Force colonel and fighter pilot, who never ran a company, yet his ideas have quietly shaped many of the world’s most adaptive organizations and leaders. His genius was not in tactics but in synthesis. He fused physics, philosophy, and human psychology into a unified theory of adaptation—showing that victory, in war or business, comes not from strength or scale, but from speed of learning.Boyd’s central revelation was simple but radical: survival and winning depends on the ability to adapt faster than the environment, and faster than your adversaries can disorient you. The organizations that thrive are not those that predict the future perfectly, but those that can sense, decide, and act faster and more coherently than competitors.
Myths, Mechanisms, and the Grid, #6
The Cowboy We Idolize Never Existed
Americans love to imagine the cowboy as the purest symbol of American freedom — the lone rider beholden to no master, living by grit, will, and muscle. But the cowboy we remember never existed. The real cowboy was a poor, seasonal wage worker at the bottom of the economic ladder — a migrant laborer who slept on the ground, owned nothing, and moved someone else’s wealth from one place to another. He didn’t own the land beneath him, the cattle he drove, or even the saddle he sat in. When the cattle reached the railhead, he was paid barely enough to replace his torn gear, and then discarded until the next season.
The role of a cowboy, America’s low cost seasonal laborer, was not a dream job. It was often the very dangerous last option to put food in one’s stomach for a few months each year.
And a real cowboy was never alone. The real cowboy worked on a team made up largely of immigrants and non-whites — Mexican vaqueros (horsemen), Black freedmen, Indigenous riders, and drifting laborers with little education or prospects. The skills Americans later romanticized were originally vaquero skills (Mexican herdsmen known for horsemanship, roping, braiding). The mythical cowboy character of a stoic, white, loner came later — invented by novels and film after the real cowboys were no longer required.
The West he rode across was not lawless wilderness - although lawmen were often spread thin. It was surveyed, titled, adjudicated, and claimed long before he arrived. Grazing rights, branding law, property enforcement, mining rights, claims, and water access were all regulated. The cowboy was not living beyond the reach of government — he was living inside it.
Even his livelihood was government-dependent. The range was “open” only because our collected taxes paid the U.S. Army to forcibly displace Native nations. The cattle trade existed only because federally subsidized railroads, paid for by US tax dollars, made long drives profitable. Remove government land policy or railroad subsidy and the cowboy era disappears. The irony is unavoidable: the cowboy myth is used today to celebrate freedom, rugged independence, and self reliance, yet the real cowboy’s very existence depended on massive investments in public infrastructure paid for by tax payers.
Only after the real cowboys lost their jobs and vanished did he become a legend and myth. When barbed wire ended open grazing, and the railroads pushed south, ranchers no longer needed to hire cowboys. So the cowboy was reimagined — not as the poorly paid disposable seasonal worker he was, but as an icon of independence, strength and freedom. His legend said he built this nation, alone, on his folksy wisdom and strong shoulders.
This myth, this legend still shapes how Americans think about freedom: we treat needing nothing and self-sufficiency as virtues, and community and interdependence as weaknesses. But the real cowboy’s story teaches the opposite — that being alone is not liberty, it is vulnerability, poverty, and disposability.
He was not proof that independence built the West.
He was proof that interconnectedness, government infrastructure and investments, legal systems, property rights, and laws supported the economic growth of the West.
If he could tell the story himself, without the myth laid over him, he would remind us that a man without a living wage, safety network, or community is not a state one aspires to be in without duress.
The lesson that history erased is the one we most need now: freedom is not the absence of support scaffolding — it is belonging to a scaffold that holds you up, not one that uses you up. The mythical American cowboy was created, romanticized and untrue.
The real cowboys deserved better than the myth.
Why is a futurist writing about the mythical cowboy? Because this myth impacts our future. The myth says the future can be conquered on one's own. The truth is the future will be all about succeeding through collaboration, interconnected communities, ecosystems and long-range purposeful planning and investments - all things that require interdependence and networks of like minded future-builders.
*I use AI in all my work.
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Interviews with Kevin Benedict
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Speed, Complexity, and Strategic Foresight We are living through a historic moment where velocity, convergence, and disruption accurately de...
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This article is a comprehensive exploration of Finland’s extraordinary achievement in becoming the world's happiest country, not once, b...
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In this engaging FOBTV episode, I have the opportunity to interview Zvi Feuer, CEO Siemens Industry Software Israel, about the transformativ...




