Showing posts with label integrity. Show all posts
Showing posts with label integrity. Show all posts

The Future of Sports Integrity, Part 1

Last week, I had the opportunity to participate in the SIGA (Sports Integrity Global Alliance) conference at the Nova School of Business and Economics in Lisbon, Portugal.  In preparation for speaking, I researched the business of sports and the critical role of integrity in it.

Sports are games.  People participate in and watch games to experience competitors struggling within a set of rules to overcome and succeed.  At its bare essentials, sports involves a relatable struggle.  A young man or women overcoming a traumatic childhood, poverty, violence, broken relationships, injuries, etc., to become a winner.  This can be highly entertaining, and audiences are willing to spend billions of dollars for the opportunity to watch this struggle unfold.

Interviews with Kevin Benedict