The traditional relationship between businesses and consumers is changing. Consumers today are increasingly spending their money with brands aligned with their values and belief frameworks. Does a business require masks or not? Is the food organic, vegan or gluten free? Do they treat their employees fairly? Do they pay a living wage? Are their products sustainable? Do they source their materials in an ethical manner? Are their leaders tweeting offensive messages? All of these things are influencing consumers and altering buying habits.
Kevin Benedict is a TCS futurist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
Showing posts with label consumer trends. Show all posts
Showing posts with label consumer trends. Show all posts
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Interviews with Kevin Benedict
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The history of human communication is marked by groundbreaking technological innovations that have reshaped societies. Among these, there ar...
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Ever wondered how AI is shaking up the world of engineering, construction and geology? We're chatting with Joel Carson, the Executive Di...
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The HR acronym means Human Resources, but how does that change when digital agents and robotic coworkers are added? How will it change the ...