Showing posts with label camping. Show all posts
Showing posts with label camping. Show all posts

What the Metaverse Could Mean for Retail

My wife and I are enthusiastic backpackers.  We buy gear that is ultralight and designed to take the abuse of rugged wilderness environments.  For many years we have frequented the outdoor equipment store REI to purchase our clothing, gear and supplies.  Recently, however, REI has stopped stocking their stores with a full range of products.  They only seem to stock a small selection of sizes and colors, and refer you to their website for all other options.  

As an example, on a recent trip to REI, I had a shopping list of four items. Each time I asked a customer service person about one of the products on my list, I was given the same answer, "Visit our website... we don't carry it in our stores."  

On the way home I felt disappointment. The trip seemed both a waste of time and fuel.  Is the disappointment I felt shared by tens of thousands of other customers?  If so, will this shared disappointment lead to the demise, or the transformation of physical stores?  

Interviews with Kevin Benedict