Monday, October 31, 2022

The Future of Sports and the Importance of Integrity

Our guest in this episode is Katie Simmonds, Co-Founder and Chief Operating Officer of SIGA, the Sports Integrity Global Alliance.  We take a deep dive into the role integrity plays in the global sports industry which is projected to reach US $40.2 billion by 2026.  We discuss the importance of creating and defending a culture of honesty, transparency, fairness, accountability, and equality in sports.  We look ahead at the future of sports - developments in science, technology, medicine, and therapies that will likely change the world of sports in significant ways. We explore the impact of artificial intelligence, automation, content creation, and augmented realities on sports and athletes.  Sports is a BIG business today, and everyone involved will benefit by embracing standards of integrity.

To read more about the future of sports check out, The Future of Sports Integrity, Part 1.

Kevin Benedict
Partner | Futurist at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.