What came first digital commerce or the Internet? Mobile payments or wireless networks? Commercial airline travel or the airplane, knights in shiny armour being used as shock troops, or stirrups? Trivia answer: Stirrups! Technology has a long history of appearing first, and then strategies are formed later.
What we are learning is if our outdated business strategies are dictating the speed of our technology adoptions, then we are in big trouble! The world is moving much too fast and we must align the tempo of our business strategy evolution with the pace of technology innovations and our customer adoptions of those technologies. We need to invest in future oriented thinking and the exploration of how new technologies and trends will alter the manner in which we interact with customers and operate our businesses.
"Strategy is the art of making use of time and space. I am less concerned about the latter than the former. Space we can recover, lost time never." -- Napoleon Bonaparte