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Showing posts from April, 2016

Forces Driving the Digital Transformation Era

The words “digital transformation” appear everywhere today. I use them in discussions daily.  They describe the era we live in - an era where the rules of business, strategies and the pace of business have changed.  In this era the manner in which we operate our businesses, and interact with our customers, suppliers, employees, partners and even physical objects have changed.  This new era is different. We feel urgency for more information, deeper insights, faster operational tempos and business agility.  We recognize a need for change, but to what? I propose that it is important to understand how we got to the era of digital transformation.  What path led us here?  What are the contributing factors?  For that purpose, let’s begin by considering how we moved over the past decade from a commercial environment full of disconnected unknowns, to the world of connected knowns. How we evolved from mass markets of faceless customers to precision markets of one.  How did we get here today?