Kevin Benedict is a TCS futurist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
Mobile Handheld Applications & Marketing in Canada
Marketing is an interesting phenomenon. Why do some geographical areas suddenly generate a lot of sales opportunities, when prior months they were silent? Ontario, Canada is suddenly on fire. We are receiving all kinds of phone calls and emails from companies in Ontario this month interested in MobileDataforce's mobile solutions. I shrug my shoulders and am thankful.
Perhaps with the hint of autumn in the air, companies are back to thinking about how to improve their remote business processes. As field services teams complete their seasonal work and return to the office with suggestions for improving their field data collection processes, IT teams call MobileDataforce asking for recommendations.
If a PDA phone can be used to keep remote and mobile workers updated, why can't those same devices communicate with their enterprise databases? THEY CAN! Perhaps thoughts like this motivate Canadians to call in September!
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