Wednesday, September 29, 2010

SAP's Consumer Mobile Initiative

SAP is now starting to really deliver vertical specific mobility strategies, ideas and solutions.  I love it!  They are demonstrating that they really understand the power of mobile applications.  Take a look at the following agenda items from their upcoming SAP Retail Forum 2010 in Las Vegas:

  • The future is here – mobile power shopper and always in stock
  • Consumer mobile solutions for delivering a personalized shopping experience
  • Mobile business intelligence solutions
  • Mobile solutions powered by Sybase
  • The SAP Promotion Management for Retail application
  • The SAP Point-of-Sale application and mobile point-of-sale solutions
  • Increasing consumer agility through marketing, loyalty, and innovation
I can see the Sybase influence on SAP already and it is a good thing!

If you are interested in subjects related to mobile retailing you may want to read Mobile Retailing News Weekly at

Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
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Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.