SAP's Consumer Mobile Initiative

SAP is now starting to really deliver vertical specific mobility strategies, ideas and solutions.  I love it!  They are demonstrating that they really understand the power of mobile applications.  Take a look at the following agenda items from their upcoming SAP Retail Forum 2010 in Las Vegas:

• The future is here – mobile power shopper and always in stock
• Consumer mobile solutions for delivering a personalized shopping experience
• Mobile business intelligence solutions
• Mobile solutions powered by Sybase
• The SAP Promotion Management for Retail application
• The SAP Point-of-Sale application and mobile point-of-sale solutions
• Increasing consumer agility through marketing, loyalty, and innovation

I can see the Sybase influence on SAP already and it is a good thing!

If you are interested in subjects related to mobile retailing you may want to read Mobile Retailing News Weekly at http://mobileenterprisestrategies.blogspot.com/p/mobile-retail-news-weekly.html.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
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Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.