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Showing posts from August, 2018

Insights and Strategy from SAP's VP of Web Marketing Gail Moody-Byrd

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Kevin Benedict and Gail Moody-Byrd Kevin: Thanks for joining us today Gail!  Let’s talk about your title, Vice President and Head of Web Marketing at SAP.  What do you get to do in this role? Gail: It’s really an interesting new role. It was created to do a couple of things. SAP.com, the website, is going through a transformation and we are moving from a site that largely generated awareness and shared information, to a site that drives business value. The team that works for me does a couple of things. We manage the web pages for products and industries, and now we are responsible for the performance of the website. How are the pages performing? How are they connecting with our visitors? We are making sure that every interaction is a good one. We are giving website visitors a lot of opportunities, through chat and other things, to engage with the site.  We are also making sure that the hand-off from the website to the sales team is clean, clear and effective, and the leads the