Leadership and Social Responsibility

In this interview, we take a deep dive into the role of the Chief Social Responsibility Officer with TCS's CSRO, Balaji Ganapathy.  We then explore how large multinational companies discover and define their purpose, and how they communicate it to their dispersed workforce.  We also discuss how large and global companies respond to controversial topics, politics, and global disasters.  We then dig deep into the strategies, tactics, and methodologies for implementing purpose, creating the right culture, and being a socially responsible organization.

Contribute and learn more about TCS' Ukraine Humanitarian Response:



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Kevin Benedict
Partner | Futurist at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

The Future of Work with Expert Dr. Paul J. Bailo

In this episode, we speak with Professor Paul J. Bailo, about the future of work.  Dr. Bailo teaches executives and students in many highly respected universities, and shares what he is hearing and learning as he moves back and forth between teaching, entrepreneurship, and leadership.


Q1: Talk to us about some of your first jobs... A1: 1:32 Q2: Are people going back to work? Do you think there will be more long-term hybrid modes? A2: 9:47 Q3: In this new world you’re envisioning, should that impact the way we educate our kids? A3: 11:18 Q4: What is your take on the Digital Assistant? A4: 16:07 Q5: What is your take on automation creating unemployment? A4: 21:20 Q6: How do you see the interest in relocalizing work affecting the jobs of the future? A6: 27:03 Q7: What advice do you give your students about what they should do to prepare for a career? A7: 30:42


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Kevin Benedict
Partner | Futurist at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Transferring Human Vulnerabilities to Artificial Intelligence

I have written a series of articles about the future of information, truth and influence.  These articles explore the human vulnerabilities that are exploited in social media, and in combination with other traditional forms of media. I also explore the concept of social engineering and information operations where professional marketers, military and political strategist use the way our brain works to influence us.  In this article we explore how our brains and their instinctual and learned biases can cause us problems when combined with artificial intelligence and automation.

In the revealing new book, The Loop, by NBC News technology correspondent, Jacob Ward, he shares how we can cause ourselves harm by letting our unconscious, evolutionary instincts and biases shape our automated future.  He warns that the real danger of artificial intelligence is that it is informed by and learns from how our human brains work, and our human brains are constantly making instant and unthinking decisions using instinctual and learned biases, short-cuts and hidden processes.  These decision-making tendencies protected humans from predators, marauding hordes and other dangers throughout history, but today we are often incorporating these same instincts into the automated systems that are increasingly making decisions for us today.  The results are leading us to some unintended consequences.

The Future of the Home with Futurist Alex Whittington

In this episode of the Future of Business, futurist Alex Whittington and I share our pandemic experiences living and working at home with our families for the past 2-years.  We then explore her research into the future of homes, and ponder how our pandemic experiences might change the way homes are designed in the future.

You can jump to specific questions and answers below.

Q1: In the vortex of this pandemic, tell me how your personal life changed. A1: 1:19 Q2: Did you do anything to accommodate moving your work all online? A2: 3:10 Q3: What do you think are some of those lasting influences on society that we’re going to leave this pandemic with? A3: 4:55 Q4: How do you think houses themselves, going forward, will change? A4: 11:21 Q5: How might our idea of entertainment and life with a family in a home change? A5: 16:07 Q6: If we start with a brand new home, how do you think that will change given our pandemic experiences? A6: 21:21 Q7: You were talking about unschooling, as a philosophy or concept, share that with us... A7: 24:45 Q8: You also write about co-living and co-working spaces, what have you learned about that? A8: 27:52 Q9: Let’s say you were buying an older home, what are some of the things that you would change to accommodate what we have learned during the pandemic years? A9: 31:47
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Kevin Benedict
Partner | Futurist at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Watching Information Operations in Real-Time

This week Microsoft published a paper called Special Report: Ukraine.  In it, they reveal Russia's cyberattacks on the Ukraine and detail the strategies Russia is employing, and what they have been doing to combat it.  I can't imagine that the team of coffee drinking, rain soaked programmers in Seattle expected to find themselves in the middle of a war.  Heroes and nerds come in all different sizes and sometimes they are one and the same.

At the beginning of the report, Microsoft shares how Russians view information warfare, “Confrontation in the information space with the goal of causing damage to critical information systems, undermining political, economic, and social systems, psychologically manipulating the public to destabilize the state and coerce the state to make decisions to benefit the adversary party”, according to public Defense Ministry documents.  Additional comments by Russian officials suggest they view information operations as a means to degrade troop morale, discredit the leadership, and undermine the military and economic potential of the enemy via information [operations], which can at times be more effective than traditional weapons. 

Imposing from Afar: Information Operations

I reference the late American military strategist, John Boyd, often in my articles.  He had such a unique perspective and understanding of conflict, decision-making and strategy.  One of the most insightful points he taught, and I have shared often, is that the ultimate objective of a military force is not to kill more enemy on the battlefield, but rather to impose mental and emotional chaos on the enemy that results in poor decision-making and a "loss of will" to continue the fight.

Before the age of the internet and the advent of social media, messaging, podcast and media platforms, the most efficient way to impose mental and emotional chaos on an enemy was to enlist the church to oppose and curse an adversary, and then to march or sail to their land and attack, pillage, destroy, enslave and conquer.  Today, with digital transformation and digital platforms, there are more cost-effective alternatives.  These alternatives offer improved efficiencies, and the ability to impose your will without the economic costs, discomforts and inconveniences of the battlefield.  

Weaponized Personal Data

Wars have a way of bringing out the best and worst qualities in humans.  Courage, selflessness, loyalty, discipline, perseverance are all virtues that stand out.  Likewise, the sins of man are on full display whenever there are wars, and are likely the cause of them.  One of the things that makes the war in Ukraine so uniquely horrible is the amount of participants' personal data being captured, analyzed against social media sites, and then shared with family members and the public.  Artificial intelligence, trained on billions of social media posts, can identify just about anyone and any military personnel today.  Once identified, personal information can be associated with them and stories told - true or not.

Jack McDonald, a senior lecturer in war studies at King’s College London, was quoted by Wired as saying, "Openly publishing lists of your opponent[s], particularly at the scale that digital operations appear to allow, seems very new.” What kind of information is being shared with the public? Names, birthdays, passport numbers, job titles and photos of them in death.

Information as a Weapon

There are many important subjects and debates worth considering today including the merits of globalization, economic systems, freedom, equality, personal dignity, pluralism, human rights, politics, morality, peace and our future.  All of these important discussions are informed by information.  As such, how to find, capture, validate, weigh and authenticate information is critical to our societies' futures.

Just today, I read how TikTok has stopped information from outside of Russia from being viewed by Russian users.  That means Russian users get only a one-sided, Russian view of the war in Ukraine.  A biased, one-sided view does not support rational, balanced perspectives and objective decision-making.  The same challenge arises if any of us limit our news and information to only one perspective.

My wife insists on reading news from a wide variety of sources, even sources she most often disagrees with.  I hear her grumbling when she reads, but she adamantly defends the need to include a plethora of viewpoints in order to gain perspective.  She is a wise lady.

The Battle for the Future of Information Logistics

It is well known today that psychographic profiling of us humans, combined with social engineering strategies are effective at influencing our thinking.  Our brains are vulnerable to all kinds of external and internal influences.  Given this knowledge today, there is a keen sense of urgency to monitor and control information logistics, the movement of information around the world, and the massive quantity of influential information that can be targeted at each one of us.  

Let's quickly review the history of psychographic profiling and its partnering with social engineering strategies before continuing our discussion of information logistics.  In the 1960s psychographic researchers began studying how to understand consumers and their behaviors at a deeper level based on personality traits, emotional triggers, interests, needs, values and attitudes, etc.  A few decades later these findings were dusted off and combined with neuromarketing (the measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and decision) to study how various advertisements and political messages impacted people with different psychological or psychographic profiles.  

The Humanity in Killer Robots

Us humans are strange creatures.  Drones, which are like robots with wings that fly above a war zone waiting to pounce on an enemy like a hawk seem to be clever to us, but not if they walk upon the ground.  If they walk - that crosses some kind of line in the sand that we find intolerable.  Why is one clever, and the other unacceptable?  

I wish for only peace and happiness, but understanding how humans interact with machines is going to be an increasingly important area of study.

The following video clip is a parody of robots being trained by humans to be killer robots.  Look for the humanity in this clip.

Thoughts?
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Kevin Benedict
Partner | Futurist at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

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