Mobile Expert Interviews: Oracle's Lyle Ekdahl

This is the last in a series of interviews I recorded at Oracle Open World 2014 this past week.  I recorded five different interviews with Oracle's enterprise mobility experts on different aspects of their mobile platform and enterprise mobility apps.  In this interview with Oracle's SVP Development, GM Oracle JD Edward, Lyle Ekdahl we discuss their ambitions and goals for their enterprise mobility solutions and platforms.  Enjoy!

Video Link: http://youtu.be/_cOZa9EPbW4?list=UUGizQCw2Zbs3eTLwp7icoqw



Mobile App Testing Strategy Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT

Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Kaj Van De Loo

In this interview recorded this week in beautiful and warn San Francisco, I have the pleasure of asking Oracle's VP, Development and Middleware, Kaj Van De Loo, many questions about their newly announced suite of enterprise mobility solutions.  Enjoy!

Video Link: http://youtu.be/EVEoz6YMkes?list=UUGizQCw2Zbs3eTLwp7icoqw


Upcoming Mobile App Testing Strategy Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Chris Tonas

I was able to attend the Oracle's Open World user conference this week in sunny and warm San Francisco.  This year was a special year.  It was the public unveiling of Oracle's suite of enterprise mobility solutions - both on-premise and cloud.  In this interview with Oracle's VP Mobility and Development Tools, Chris Tonas, we discuss how these tools and platforms will be used to mobilize all of Oracle's solutions and for use by their customers to mobilize their bespoke apps.

[Apologies]: I have a new microphone that does not require me to yell into, however, it takes me a few videos to realize it...

Video Link: http://youtu.be/JxqoloukitE?list=UUGizQCw2Zbs3eTLwp7icoqw



Upcoming Mobile App Testing Strategy webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: StarMobile's CEO Todd Fryburger

In this interview, recorded at Oracle Open World 2014, StarMobile's CEO Todd Fryburger stops by the Cognizant booth to share his insights and strategies on how they are approaching the enterprise mobility market.  Enjoy!

Video Link: http://youtu.be/cHyBfDEW7u8


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Amit Zavery

2014 is the year of mobility in the calendar of the Oracles.  This year at Oracle Open World 2014, Oracle made a series of announcements about their end-to-end mobility solutions for both on-premise and in the cloud.  In this interview with Oracle's Amit Zavery, VP, Product Management, Oracle Fusion Middleware, we discuss these announcements and what they include.  Enjoy!

Video Link: http://youtu.be/GW8uAqxJZe4


Upcoming Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:
  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market
Registration link: http://bit.ly/1nH42g4
************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Denis Tyrell

Oracle made several interesting announcements about their new enterprise mobility solutions here at Oracle's Open World 2014 including Oracle's Mobile Cloud Service MBaaS and MADP.  In this interview with Oracle's Senior Director of Product Management we discuss them.  Enjoy!

Video Link: http://youtu.be/GqkE8AIx378

Upcoming Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description:
Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:
  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market
Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

10 Steps to Implementing Big Data and Code Halo Strategies

Tactics without strategy are dangerous. ~ Robert Leonhard

In the new book titled Code Halos the authors and Cognizant thought leaders, Malcolm Frank, Paul Roehrig and Benjamin Pring, propose that data is the new competitive arena for businesses.  Winners in this competition are those that can collect, aggregate, analyze and react in real-time to data in a manner that drives improved customer interactions and engagements.

In another recent book titled, Digital Disruption: Unleashing the Next Wave of Innovation, author James McQuivey's writes that competition in business is rapidly moving to a “focus on knowledge of and engagement with customers.” Data is being used to shape and personalize real-time interactions and engagements.  Companies are beginning to understand this.  They understand that "code halos" (people’s digital footprint, the online data about preferences, history, activities, etc.) has great value.  This data is the key to personalizing user experiences across all formats.

Businesses are interacting with their markets in a wide range of new and different formats today including traditional media, websites, mobile apps, call centers and in brick and mortar establishments.  The concept of omni-channel is widely used to mean the ability to interact and engage in real-time with customers and prospects across all of these formats.  The capability to effectively support omni-channel requires a lot of thinking, planning and purposeful design.

Businesses today are responding by developing comprehensive data-driven strategies.  These strategies acknowledge the requirement to better understand the needs, preferences and histories of their prospects and customers, so they can provide personalized and optimized user experiences that lead to more sales and happier and more loyal customers.

How do you implement a Code Halos strategy?  The following are some of the key questions that need to be considered when developing a strategy:
  1. What data, if we had it, would help us understand and offer our prospects and customers an enhanced user experience on their smartphones or tablets that would lead to more sales, better customer service and an improved user experience?
  2. What are the best and least intrusive ways to collect the data?
  3. How do we ensure that data is collected in a manner that is acceptable to our market?
  4. How can the data be used to trigger an improved user experience?
  5. How do we find business meaning in the collected data?
  6. How can aggregating seemingly unrelated data sources lead to useful new discoveries? 
  7. How can data from sensors (Internet of Things) add value to our analysis and other data sources?
  8. How can public and private databases be aggregated with "patterns of life" analysis and demographic data to discover new consumer insights?
  9. How can we collect data in real-time, analyze it and respond quickly enough to be useful in a mobile first world?
  10. How can these newly discovered business-meanings impact real-time interactions with prospects, customers, partners and employees?

Finding, collecting, integrating and analyzing a person's "code halo" represent a lot of work for an IT organization.  It takes strategy, budgets, resources and planning.   This is the kind of effort that deserves the full attention of the C suite

The following questions and survey answers (Real-Time Mobile Infrastructure, July 2014) from over eighty participants exposes some of the weak areas that hinder or limit Code Halos implementations:
  1. Do you (or your clients') have IT systems that are too slow or incapable of supporting real-time mobile app requirements?  83.9% answered YES.
  2. Will your (or your clients') IT environment and back-end systems prevent you from delivering an optimized mobile application experience?  43.2% answered YES.
  3. Are your (or your clients') mobile strategies and plans inhibited or limited because of the current IT environment, infrastructure and/or design?  77.7% answered YES.
  4. Which components of an end-to-end mobile solution cause the most performance problems (involving mobile apps)?  Here are the top three answers in order of how problematic they are: Back-end systems, Internet connectivity, APIs and integration design and performance.
  5. How important will having optimized mobile applications and user experiences be to the future success of your business? 72% answered "very important" to "critical."
Legacy IT infrastructure, architecture and design are preventing companies from optimizing Code Halos strategies today.

Mobile and Code Halos’ strategies are pushing companies to review their IT environments and to analyze how they must change in order to support a mobile first and data driven world that thrives on real-time hyper-personalization of mobile experiences.  The competition is fierce.  Legacy and problematic systems must be updated, upgraded or replaced in order to support the real-time requirements of today’s mobile and always connected world.


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation Expert Interview: Cognizant's Adithya Sastry

In 2014 consumer behaviors and preferences are changing at a speed never before seen.  In large part the speed of change is the result of innovations in mobile technology, cloud computing, Code Halos and ubiquitous access to high speed wireless broadband Internet.  Add to these innovations the process of digital transformation happening in most industries and markets and you have a powerful argument for agility, change management and innovative new business models.

In this interview with Cognizant's GM and Venture Leader for Cloud360, Adithya Sastry, we discuss mobility, digital transformation, cloud computing and the need for new agile business models supported by the cloud.  Enjoy!

Video Link: http://youtu.be/T4fMqAd9364?list=UUGizQCw2Zbs3eTLwp7icoqw



"Why Apps Fail" Report:
http://info.perfectomobile.com/wpr-why-apps-fail.html?utm_source=mes&utm_sfdcid=701D0000000zR1C

Sept 30. Webinar - 5-Star Wars: 3 Mobile Testing Strategies to Ensure a 5-Star App and Prevent “Users From Striking Back!”
http://info.perfectomobile.com/2014-09-30-5Star-Wars-Registration.html?utm_source=mes&utm_sfdcid=701D0000000zPte

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation Expert Interviews: Cognizant's Jitin Agarwal

An increasing amount of interactions with prospects, customers, employees and partners are occurring via mobile applications.  The experience is a digital experience.  Mobile applications in the B2C (business-to-consumer) space are where researching, shopping, purchasing, product shipment tracking, coupons and loyalty awards are all managed.  Often all the interactions and experiences with a particular brand are digital.  How do large multinational companies manage digital assets across hundreds of channels, markets and dozens of languages and currencies?  In this interview with Cognizant's digital experience expert, Jitin Agarwal we discuss all of these points and the technologies involved.  Enjoy!

Video Link: http://youtu.be/NLYyceD4aww?list=UUGizQCw2Zbs3eTLwp7icoqw



Learn more about AssetServ - The Digital Experience Management solution, at www.AssetServ.com.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Application Testing - Behind the Curtains, Part 3

This is Part 3 in a three part series on the subject of automated mobile application testing.  In this segment we explore how automated testing in integrated into agile development methodologies, processes and much more.  Enjoy!

Watch Part 1 - http://mobileenterprisestrategies.blogspot.com/2014/09/mobile-application-testing-behind.html
Watch Part 2 - http://mobileenterprisestrategies.blogspot.com/2014/09/mobile-application-testing-behind_23.html

Video Link: http://youtu.be/eI8QRgGgaYw?list=UUGizQCw2Zbs3eTLwp7icoqw

"Why Apps Fail" Report:
http://info.perfectomobile.com/wpr-why-apps-fail.html?utm_source=mes&utm_sfdcid=701D0000000zR1C

Sept 30. Webinar - 5-Star Wars: 3 Mobile Testing Strategies to Ensure a 5-Star App and Prevent “Users From Striking Back!”
http://info.perfectomobile.com/2014-09-30-5Star-Wars-Registration.html?utm_source=mes&utm_sfdcid=701D0000000zPte

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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