Kevin’s Mobile Money News Weekly – Week of January 3, 2011

Kevin’s Mobile Money News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week. I am specifically targeting market size and market trend information.

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PayPal saw a 300 percent increase in mobile payments from the official start of the shopping season on November 15 through December 15 compared to the year ago period. PayPal is expecting to close the year with more than $700 million in total payment volume via the mobile medium.

http://www.mobilecommercedaily.com/paypal-reports-300pc-growth-in-mobile-payments-over-last-holiday-season/

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A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience.  The poll revealed that there is significant interest in using mobile bar codes while shopping, with more than half of those surveyed having scanned a bar code.

http://www.mobilecommercedaily.com/mobile-bar-code-scanning-became-mainstream-this-holiday-season-scanbuy/

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Google is considering building a payment and advertising service that would let users buy milk and bread by tapping or waving their mobile phones against a register at checkout. It is based on near field communication technology, which can beam and receive information wirelessly from four inches away.

Kevin’s Mobile Retailing News Weekly – Week of January 3, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

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CKE Restaurants Inc.’s Carl’s Jr. and Hardee’s restaurants are driving consumers in store via Happy Star Rewards, a GPS enabled loyalty program that rewards users for checking in at the fast food chains’ locations across the United States.

http://www.mobilecommercedaily.com/carls-jr-and-hardees-mobile-loyalty-program-to-drive-in-store-traffic/

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Online retailer Buy.com has launched its new app for Apple iPhone and iPod Touch. Using barcode technology and an advanced voice recognition platform from MeMeMe Inc., the Buy.com app makes mobile shopping easier and faster than ever before.

http://www.retailcustomerexperience.com/article/178376/New-Buy-com-mobile-app-features-barcode-scanning-voice-recognition

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A KPMG survey shows mobile devices are slowly gaining ground as the preferred media for e-commerce. Compared with only 18 months ago, the global percentage of respondents who have used their mobile device for banking has more than doubled from 19 percent to 46 percent, while the percentage that have used it to buy goods and services has gone from 10 percent to 28 percent.

Mobile Expert Interview Series: Aberdeen Group's Andrew Borg

I was fortunate to have had the opportunity last week to interview Andrew Borg, senior research analyst for Wireless & Mobility at the Aberdeen Group (Twitter @mobileaberdeen). We discussed research they had recently conducted on the subject of enterprise mobility. 
Andrew Borg


Here are some of the findings from their research:

1) Mobility is a core strategic imperative for the enterprise. It is well past the point of early adopters. Less than 2% of Aberdeen’s survey respondents say they have NO intention of adopting mobility. It is now a given. There are new and increasing pressures on the corporation to accommodate mobility.

2) In 2011 enterprise mobility is not a nice to have, but a business requirement.

3) Security for mobile devices, mobile applications and mobile content is a big concern for the enterprise. As important as having secure mobile devices and apps are, it is even more important to have secure data. For this reason, Enterprise Mobility Management (EMM) solutions will be increasingly important for all enterprises. Managing the entire data lifecycle on the mobile device becomes critical. Enterprises cannot effectively manage data security until they have an EMM in place that they can use to build and enforce an enterprise security policy. Some of the EMM vendors Aberdeen is following are; Sybase’s Afaria, BoxTone, Zenprise, Good Technology and MobileIron.

Aberdeen studies the behaviors of the best-in-class as well as the industry average and laggards. Aberdeen found that best-in-class companies are 1.6 times more likely to have implemented EMM solutions than all other repondents. 2011 is expected to be the year of EMM, with the management of mobility becoming a core IT function in 2011.

4) The costs of a single mobile data compliance lapse, according to a recent Aberdeen survey, at the low end is estimated at $140,000, and at the high end over $1 million.

5) Today, when properly configured Apple iOS 4.2 is virtually equivalent in security to the BlackBerry system. Android remains behind, but Aberdeen believes they will catch up.

6) Aberdeen believes that SAP/Sybase’s Afaria product is a very powerful and complete EMM, but they cannot sit on their hands as there are many competitors rising up to challenge them on pricing, business models and functionality.

7) IT organizations are much more open to having third parties manage IT systems today than in the past. Systems integrators will play an increasingly important role in implementing, supporting and maintaining enterprise mobility solutions in the future.

8) Andrew believes the acquisition of Sybase by SAP was brilliant. If SAP executes it will be a market changer.

9) 62% of best in class (top performers) are deploying tablets. This is the fastest adoption of new technologies Aberdeen has seen. 2011 will be a banner year for tablets. iPads are ahead of the pack, but competition is coming on quickly and strong.

10) The secret to the iPad’s success is the large number of applications. This will help the iPad maintain its current momentum in the tablet market.

11) There is a huge security need for tablets. 76% of best-in-class companies using iPads are not securing them today. Unsecured tablets will become a big issue in 2011, as they are too oftenbeing used for business purposes without being properly secured.

Aberdeen Group conducts their research in a methodical and scientific manner. They get their information by surveying end-users directly, and focus on the business value of technology adoption. They document the best practices of best-in-class companies, as well as the processes, technologies, and services needed by the industry average and laggards. Companies are ranked based upon their overall business performance.

I want to thank Andrew for taking the time to share Aberdeen Group’s insights with us.

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Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Predicting 100 Percent Mobile Application Development?

Mobile App Development
Israel Benjaminy from ClickSoftware recently published a blog article with the following statement, "Various studies predict that 70% or more of all workers will use modern mobile devices (smartphones and tablets)."  I heard additional supporting evidence of increasing popularity of mobile technologies while conducting an interview last week with Andrew Borg, senior research analyst, Wireless and Mobility, Aberdeen Group.  He stated that 62% of best in class (top performing companies) were deploying tablets.  This is the fastest adoption they have ever seen of new technologies. 

Benjaminy predicts, "It is the desktop client which is fading into the status of exception and "special case".  In this new world, there will be only one kind of client. It will treat all devices as mobile devices – whether you happen to use the software on your desktop computer with 21" display, your mobile tablet (usually 7"-10" display) or your smartphone (typically 3"-4"), you get access to the same functionality and just about the same user experience."  What do you think of this prediction?  Can you image a software development strategy that covers all devices including desktops?

Benjaminy continues, "This implies several more characteristics which will make the new breed of enterprise software much more useful as well as much more fun, due to the rich context available to a mobile device:
  • Location, movement (e.g. driving, walking, sitting down)
  • Status (e.g. working alone, working at customer location, in a meeting, on the phone, or off-duty)
  • Environment (e.g. in an office, a restaurant, a lecture room or a vehicle) etc.
The user interface will make full use of these rich cues to configure itself to our needs, infer the next steps we may wish to take, and select the right user interface action."

Benjaminy envisions a world where there is only one kind of mobile application that fits all devices and desktops.  He sees ERP solutions having an application layer that utilizes the mobile device features to add value to common everyday processes.  The data collection functions and feedback available in mobile devices can be integrated with content management, business intelligence and geospatially aware features to develop more intelligent applications.

I read another article last week about the economics of mobile applications.  The article suggested the economics of application development would trend toward one development strategy and methodology that would reduce the amount of work needed to support a wide variety of device types and operating systems.  This article supports Benjaminy's prediction.

What do you think about it?


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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin’s M2M News Weekly – Week of January 3, 2011

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices that I read each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

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The global market for M2M device connections will grow from 62 million devices in 2010 to 2.1 billion devices in 2020. With a year on year growth rate of between 36 and 52 percent, M2M seeks to be one of the fastest growing connectivity sectors in the next decade.

http://www.analysysmason.com/Research/Content/Reports/RRE02_M2M_devices_forecast/

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Recent Berg Insight research indicates that two percent of mobile network connections worldwide were used for wireless M2M communication at the end of 2010. In fact, the number of M2M subscribers increased by 46 percent year on year to an estimated 81.4 million.

http://blog.connectedplanetonline.com/unfiltered/2010/12/31/the-internet-of-things-coming-to-fruition-two-percent-of-mobile-connections-are-m2m/

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A recent report from Pike Research forecasts that, while private networks will continue to represent the majority of the smart grid communications market, the revenue opportunity for service providers will increase significantly, rising from $2.2 billion in 2009 to $4.9 billion by 2016.

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