Simple Mobile Applications Can Offer Real ROIs

The International Telecommunication Union reported in 2009 that 28% of people in Africa have mobile phones but only 5% have the internet.  The report also said that mobile phone subscriptions in Africa were increasing by 50% per year.  As a result of this rapid growth, mobile application developers have been creating simple mobile applications for African businesses that utilize SMS rather than mobile smart phones with data plans.  There are some lessons to be learned.

In a recent CNN article entitled, "Mobile App Developers Tackle Africa's Biggest Problems," the author writes about developers creating powerful and beneficial mobile applications that work with simple and limited 140 character text message inputs.  One example was a mobile application that enables dairy farmers to request the average price of a unit of milk in certain areas.  The text message queries a database that returns an answer.  This may seem to be a very simplistic application, but it means a huge amount to the dairy farmer.  Without access to information on the local market prices for milk, the dairy farmer can be convinced, out of ignorance, to sell his/her product for less that the market price.  Armed with knowledge, the dairy farmer can negotiate for a fair price.

Another example given was a mobile wireless fish sensor in a lake that alerts local fisherman via text messages of the presence of fish.  For the local fisherman whose income depends on being a successful fisherman, this could be a very useful mobile application.

The lesson I learned from these examples is to not undervalue the usefulness of simple mobile applications.  My background is in the MEAP space where we developed thick client mobile applications that were mini-ERPs on ruggedized Windows Mobile devices.  Our MEAPs and mobile applications required large and expensive development efforts.  They were certainly useful and appreciated by our clients, but it does not always require that level of development to provide real value.

Some segments of the mobile workforce could benefit from simple updates, key data provided at the right time, and the ability to query on key data and incremental efficiency improvements.  Mobile micro-applications definitely have their place.

In the SAP ecosystem you are starting to see an increasing number of mobile micro-applications from SAP partners like Vivido Labs, Leapfactor, Sky Technologies.  These applications are designed to replace specific paper processes and enable the mobile workforce to accomplish more while traveling.  I have been given some previews and I believe that Sapphire 2010 will be remembered as the Year of Mobility in the SAP ecosystem.

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Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict  
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.

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Everyone Wants A Piece of SAP Enterprise Mobility!

I was surprised to read today that SAP's ECM (enterprise content management) partner Open Text Corp. now has a mobile applications strategy.  "This move is part of a strategy designed to help organizations harness the power of today’s mobile workforce in an effort to increase productivity."

The solution is called Open Text Everywhere and it is designed to make the entire Open Text ECM Suite available through mobile devices.  This move by Open Text highlights an interesting evolution in the mobile ecosystem around SAP.  A number of SAP's partners are producing mobile applications that only work if you buy their products.  There is nothing wrong with that strategy, but it does add confusion to companies interested in general SAP enterprise mobility.  Now there are at least four categories of mobile applications for SAP customers:
  1. MEAPs (mobile enterprise application platforms) - Enables the user to develop, customize and support many different mobile applications and mobile devices on one platform (e.g. Sybase, Sky Technologies, etc.).
  2. Mobile micro-applications - Lightweight mobile applications typically available from App stores that are specific to particular limited business processes in SAP (e.g. Vivido Labs, Leapfactor, etc.).
  3. Mobile solutions that are designed to work primarily with a specific vendor product (e.g. ClickSoftware, Syclo, Open Text, etc.).
  4. Out of the box mobile applications (email, calendars, etc.).
There may be more mobile application categories, so let me know which ones I missed.

I wonder how committed companies like Open Text are to mobility?  Are they serious, or are they just trying to excite an exciteable analyst?  Initially Open Text is only going to support BlackBerrys, but claims a long term commitment to supporting other mobile devices.  They plan to release applications that provide a comprehensive view of business processes, content and workplace social collaboration (as long as it involves their product).  Here is the list of mobile applications they are planning to develop:
  • Manage everywhere for documents and content.
  • Engage everywhere focusing on process workflows.
  • Collaboration everywhere using social media.
Although the product descriptions sound general, I expect they will only function with Open Text products.  That means SAP users who want these functions, that are not Open Text customers, will need to search for other mobile application vendors.

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Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Redbox, M2M and Mobile SAP Micro-Apps

M2M is not only a cool acronym, kind of James Bond like, but a very interesting category in the wireless industry.  M2M in this context means machine-to-machine wireless connectivity.  A few other terms that describe this category are "the Internet of Objects" or the "Internet of Things."  All of these terms relate to machines that can talk or exchange data with other machines via wireless connectivity.

One strange example that I wrote about a few months ago was a bathroom scale that would wirelessly tweet your body weight to your Twitter list every time you weighed yourself.  The scale, a machine, was collecting data and sending it automatically via a wireless connection to another machine (server).

A recent example that I found particularly interesting was Redbox.  These are the DVD rental kiosks that we see everywhere now days. Did you know that Redbox machines are M2M enabled?  You can go to the Redbox website, find a kiosk near you that has a movie you want and reserve it online.  You can also use their micro-app for iPhones to find a movie in a kiosk near you and rent it.

A quick digression - look for a large number of new mobile micro-apps to be announced at SAP's Sapphire event in May.  Companies like Vivido Labs and Sky Technologies, and many others, will be releasing many new mobile micro-apps for iPhones, BlackBerrys, Android and other OSs.  These are typically small, one purpose or business process, mobile apps that are integrated with SAP.

Here in Boise, Idaho there is a local success story involving M2M with a company called Telemetric.  Here is their description:  Telemetric provides wireless remote monitoring and control of equipment and machinery using cellular networks.  We provide solutions that enable electric, water and gas utilities and their customers to measure, monitor and control usage of valuable resources.  Our solutions improve system efficiency, asset management, speed up responses to service interruptions and equipment problems, and automate reporting functions resulting in lower operating costs and more reliable service.

Telemetric develops monitoring equipment that measures and reports wirelessly to other machines.  Managers can watch dashboards and see the measurements from remote equipment.

The bottom line is that field data collection does not always require a person with a ruggedized handheld computer to be traveling around collecting data. High value assets and equipment can be set-up with monitoring devices that report their status to other machines and servers that can be programmed to do certain things based upon the data coming in.  I am now writing a new analyst report on M2M to be released in June 2010.

Related articles:
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Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Mobile SAP Apps for Sales Order Capture and Delivery

Banks Holdings Limited (BHL), a SAP customer, is one of Barbados' most successful public companies and the island's largest beverage conglomerate.  BHL has four subsidiaries comprising of two beverage manufacturers, a dairy processing plant and a distribution firm.

BHL has recently mobilized three key SAP business processes:

  1. Pre-Selling - The Pre-Selling scenario enabled the capture and confirmation of new orders by the mobile salesforce as they interacted with the end customers, giving them visibility into their individual orders and pricing structures.  By delivering SAP pricing schemas to the mobile device, BHL's sales representatives now have the ability to highlight to customers any volume scale based price breaks and a potential for cross selling opportunities.
  2. Dispatch - Dispatch is responsible for managing the inventory required to fulfill the orders being delivered on a daily basis.  Leveraging the SAP FIFO and guided picking processes, the mobile dispatch process ensures the correct stock is not only loaded into the correct delivery truck but also in the most efficient order for the actual deliveries being fulfilled.
  3. Delivery - The delivery process is responsible for the Proof of Delivery (POD) process to the end customers. The mobile component not only manages core delivery processes, but also allows for any last minute adjustments to a delivery requested by a customer and the corresponding downstream SAP pricing impacts these changes may have.
BHL wanted a solution that could meet the following requirements:

  • The ability to work both online and offline when mobile staff is beyond mobile device coverage boundaries.
  • Support for multiple device types such as Motorola’s hand-held devices and printers.
  • Integration without the need for complex middleware.
  • Flexibility of the GUI interface.
  • In-depth SAP experience.
  • The ability to extend SAP specific business processes to the point of activity (mobile)
  • The ability to utilize existing SAP ABAP skills kept cost of enhancements low as any future changes and enhancements could be performed in-house.
SAP has a number of mobility partners including Sybase, RIM, Sky Technologies, Sylco and Vivido Labs. In this case BHL selected SAP Certified Partner, Sky Technologies for their mobile SAP CRM.

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Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Network-Centric Warfare and Network-Centric Field Services

Last year I published an article on Ulitzer called Network-Centric Field Services. This article discussed the way the US military uses mobile data collection, satellites, drones, M2M and many other data collection tools and techniques to create an accurate and real-time picture of their work environment. This approach enables the users of this system to see where their assets are located, where they are needed and how best to manage them at all times.

I believe this approach has great value for field service operations and many other areas and is worth studying in detail. The ability for a company to know in real time where their fleet of vehicles is located, where their human resources is located, where their jobsites are located, the status of their jobs and where their equipment and mobile inventories are located is critical to effectively managing field services. Equipment and mobile inventories can be better shared across projects, and the right people can be used on the right projects at the right time.

In a plant maintenance environment, equipment can be constantly reporting its status and maintenance needs either in a connected or disconnected mode to a plant maintenance team. This data can alert when there is a problem, or automatically schedule itself for maintenance. This is especially useful when maintenance experts are responsible for multiple plants and remote and/or mobile equipment. It enables experts to see a far bigger picture and be at the right place at the right time.

In a field service operations environment - all of the high value mobile resources can be connected wirelessly to a centralized management application. Wireless data collection is now easily available. The bigger challenge is integrating all of this data into a management application that has the business intelligence capacity to recommend how best to use all of the incoming data for optimal efficiencies.

I gave several examples of organizations using this network-centric approach in the article Street Parking and Mobile Data Solutions. One example was of a city using sensors in street parking sites that wirelessly report when they are available. The reports could be viewed on iPhone applications. Another example was of the giant cement company in Kenya called LaFarge that was implementing a SAP solution and mobile appliction to provide better tracking and visibility into materials coming in and inventory going out to the customer.

If you would like to discuss the concept of network-centric field services in more detail please contact me.

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Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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