What Can HTML5 Offer Mobile Developers?

This is the second article in my series on HTML5, the first article can be read here.  I needed to personally know more about HTML5, so am researching it and sharing what I am learning with you.

HTML5 has the backing of Microsoft, Mozilla, Opera, and even Apple and Google have their own sites celebrating HTML5 (http://www.apple.com/html5/ and http://studio.html5rocks.com/ respectively). Safari (both mobile and desktop), Google Chrome and Firefox also support HTML5.

HTML5 introduces technology improvements to HTML that help mobile developers by adding geo-location, user interface tools, and access to smartphone’s cameras and sensors.  HTML5 also adds media playback, offline storage, and 2D graphics capabilities.  Let's look at a few of these features in more detail.

Media Playback

The days of needing Flash, Silverlight or Quicktime to play music or view a video are over. With HTML5, plug-ins are no longer needed. The HTML quotation tags can be used to directly embed media.

A recent study by EffectiveUI Software Architect Sean Christmann showed that HTML5 video even out performed Flash on mobile devices. Flash did out perform HTML5 in a number of other categories, however. (http://www.craftymind.com/guimark3/)

Google now makes Flash video on Apple devices possible via its “Swiffy” project, which converts Flash files to HTML5. The first version of Swiffy was made available on Google Labs June 30, 2011.

Offline Support

With HTML5 (and a free SQL Lite database), it’s now possible for mobile developers to store data locally on the device. Interruptions in connectivity no longer need to affect your ability to remain productive with your mobile application. Capabilities such as caching of logic and local storage of data make this possible.

2D Graphics Capabilities

The canvas element is now part of HTML5 and allows for dynamic rendering of 2D shapes and bitmap images. It is designed to make it easy to add graphics to a page without using plug-ins.

In my first article on HTML5 we received two good comments that I want to share here.  The first is from mobile software guru Glenn Kletzky of Mobile Epiphany:

********
Great Intro Post to the subject Kevin.  My group has been studying it at great lengths ourselves over the last few months, and your conclusions are in perfect sync with our findings. As always, you know your stuff and don't write about something until you do!

Another looming issue with HTML5 that is critical in the Enterprise is the concept of "Store and Forward". I suppose store and forward tech has been implemented in more than a few ways over the years in native apps, but the issue enterprises talk to us about almost exclusively is a store and forward capability that seems to be missing in the tech. We have heard some rumblings about “Sure it can do store and forward”, but dropping an XML file on your device is not the road enterprises seem to care about. It appears they need HTML5 to be a tech which secures and houses large amounts of highly variable data (BLOB’s, point data, etc) in a secure, encrypted and powerful database. Large stores of highly secure and encrypted data are often required to be successful in the field when connectivity is intermittent at best. And as mobile storage continues to grow (SD to 2 Gigs, then SDHC to 32 gigs, now SDXC heading toward 2 TBs over the next year or 2!) this really allows for some amazing capabilities in the field for Store and Forward requirements. And yet I don't hear much in HTML5 on that front.

I would love to know more about what you learn with regards to HTML5 and this issue.

Great writing as always Kevin.

Glenn Kletzky
********
Brian Blankenship writes:

Nice post. Other limitations of HTML5, beyond APIs such as GameCenter and In-app purchase, are no access to key device features such as the camera, videocamera, accelerometer (to name a few), and future device features yet to be invented. In addition, HTML5 apps, especially via a mobile browser, just don't create the "attachment" a user has with a native app - be it due to user experience or be it due to practical matters such as having to navigate through a long list of browser bookmarks, that over time would be ignored. Finally, there is the monetization component - for browser apps, as opposed to distributing through an app store for payment, how do developers get paid?
********

I recently interviewed Tom Slee from Sybase on HTML5 and how its data storage capabilities compares and contrasts to Sybase's embedded databases.  You can read the article here.

Please comment here and share your thoughts and knowledge about HTML5!







Upcoming Events

Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011
Mobile Tablet Trends in the Enterprise featuring Samsung Mobile - July 28, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of July 18, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Charts Weekly

eMarketer has estimated that advertisers in the U.S. will spend just over $1.1 billion on mobile phone advertising this year, rising to $1.5 billion in 2012.  Read Original Content

A new study by comScore has found that in the past year mobile searches on major search engines like Google have increased 34 percent.  Read Original Content

A new survey conducted by the Interactive Advertising Bureau shows that despite in-app rich media opportunities, most marketers are directing advertising at traditional mobile web display ads.  Read Original Content

Gartner predicts that money spent on mobile ads will soar nearly seven times from an anticipated $3.3 billion this year to $20.6 billion in 2015.  Read Original Content

Groupon and Expedia have partnered to form a location-based travel discount service called Groupon Getaways.  This will provide travelers with a wide range of travel discounts on hotels and airfare.  Read Original Content

Mobile Commerce News Weekly - Week of July 18, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

The total value of mobile payments for digital and physical goods, money transfers and NFC transactions will reach $670 billion by 2015, according to a new study from Juniper Research.  Read Original Content

PayPal last week unveiled a new peer-to-peer payment functionality that allows Android users to pay each other by tapping two near field communication-enabled devices together.  Read Original Content

According to Research and Markets the global NFC payment market is expected to grow at an annual growth rate of 68 percent between 2010 and 2014.  Read Original Content

Weyrich Enterprises has released a mobile app that allows smartphone owners to easily shop and browse through over 300 retail clothing brands on smartphones.  Read Original Content

In the past fourteen months 2.5 million Canadians have downloaded mobile banking applications to their smartphones according Solutions Research Group.  Read Original Content

A study by Mobile Entertainment Forum has found that more than nine out of ten Britons use their mobile phones to either research or make new purchases.  Read Original Content


Mobile Expert Video Series: ETSA Utility's Grant Roach

In this video I interview field mobility veteran Grant Roach from the South Australian electricity distributor ETSA.  They started their first mobility projects in the 1990s and have continued to evolve it.  They are now adding ClickMobile to their ClickSchedule solution.  He also has a lot of experience with change management in the field services space.



Upcoming Events

Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011
Mobile Tablet Trends in the Enterprise featuring Samsung Mobile - Thursday, July 28, 2011
    Whitepapers of Note
    The Business Benefits of Mobile Adoption with SAP Systems
    ClickSoftware Mobility Suite and Sybase Mobility Solution
    Mobile Adoption Among Gas and Electric Utilities
    Mobile Adoption in Life Sciences
    Mobile Adoption in Oil and Gas
    Networked Field Services

    Recorded Webinars of Note

    3 Critical Considerations for Embracing Mobile CRM
    The Future of Enterprise Mobility
    The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
    The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
    Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform



    *************************************************************
    Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
    Follow me on Twitter @krbenedict
    Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

    Field Mobility News Weekly - Week of July 18, 2011

    The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

    Also read Mobile Commerce News Weekly
    Also read Mobile Marketing News Weekly
    Also read Mobility News Weekly
    Also read M2M News Weekly
    Also read Mobility Charts Weekly

    According to ABI Research by 2011 the RFID market will reach and potentially surpass a total in sales of approximately $6 billion.  Read Original Content

    The U.S. Army is currently testing smartphones to be used in battlefield situations to increase surveillance capability.  The Army is testing 500 off the shelf smartphones equipped with rugged cases for device protection.  Read Original Content

    Many hospitals and clinics are finding tablets useful.  Benefits include easy access to medical records, mobility, speech-to-text capability, paperless billing, access to photos and the ability to electronically send prescriptions to pharmacies.  Read Original Content

    According to a recent airline industry study, 91 percent of airlines are planning to invest in mobility services for its passengers.  This includes mobile check-in capability and digital boarding passes.  Read Original Content

    Simplot, a major player in the agriculture industry, is teaming up with electric utility companies to develop a smart grid-like irrigation system that responds to power demands.  Read Original Content

    In order to help prepare Filipino farmers for droughts, heavy rains and other variables, Senator Edgardo J. Angara is suggesting the use of remote sensors to provide better agriculture intelligence for the farming community of the Philippines.  Read Original Content

    Mobile Expert Video Series: Jessica Fell

    I had the opportunity to meet Jessica Fell from Association and Communication Events in Australia last week and talk to her about the upcoming October 25th-27th Field Mobility Conference in Sydney.





    *************************************************************
    Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
    Follow me on Twitter @krbenedict
    Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

    Mobile Expert Video Series: Telstra's Warren Wipiti

    Last week in Australia I was able to listen in on a presentation about field services automation, scheduling and mobilizing field workers by Telstra.  They use Panasonic Toughbooks, WiFi enabled vehicles and ClickSoftware's ClickSchedule to organize and dispatch their field services teams.

    In this video Warren shares that Telstra has gone from being just a utility provider, to now being a service provider in a deregulated and competitive environment where superior quality and customer service is a competitive advantage. 

    Telstra has done something that is very hard.  They reduced their field services staff by 50%, yet improved their quality and customer service.  Listen to this video to find out how.










    Upcoming Events

    Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011

    Whitepapers of Note

    The Business Benefits of Mobile Adoption with SAP Systems
    ClickSoftware Mobility Suite and Sybase Mobility Solution
    Mobile Adoption Among Gas and Electric Utilities
    Mobile Adoption in Life Sciences
    Mobile Adoption in Oil and Gas
    Networked Field Services

    Recorded Webinars of Note

    3 Critical Considerations for Embracing Mobile CRM
    The Future of Enterprise Mobility
    The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
    The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
    Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

    *************************************************************
    Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
    Follow me on Twitter @krbenedict
    Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

    Mobility in Australia is Challenging

    
    Snake is 5 meters (15 feet) long
    Click Image to Enlarge
    I had the privilege of speaking at a conference in Australia this week and spending time with many utilities and construction companies.  The challenges in Australia can be highlighted by this image of a snake, provided by Jeff Morgan from Electrix taken from the window of a utility vehicle in Australia.  This snake is of a very aggressive and deadly nature.  I was also intrigued by the many spider stories that were shared by the field engineers that I spent time with this week.  Seems spiders really like electrical meter boxes.

    In addition to the biting and stinging variety of challenges, there are many connectivity challenges in a country as big and remote as Australia.  It doesn't take long to lose connectivity once you leave the main roads in Australia.  Companies use specialized radios and satellite phones and up-links a lot in this region. 

    Any mission critical mobile application such as field services and enterprise asset management needs to be designed to work equally well connected or disconnected from the Internet in Australia.  That takes databases on the mobile client, syncing technology and back office integration.  In other words, these kinds of mobile solutions are naturals for Sybase's SUP and SQL Anywhere architecture.

    *************************************************************
    Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
    Follow me on Twitter @krbenedict
    Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

    Mobile Expert Video Series: Jemena's Tinashe Mutimbe

    I met Tinashe Mutimbe over dinner at ClickSoftware's ClickConnect APAC 2011 conference in Manly, Australia this week.  We had a very interesting discussion about enterprise mobility in the utilities industry and he was kind enough to agree to a video interview.  Thanks Tinashe!






    *************************************************************
    Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
    Follow me on Twitter @krbenedict
    Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

    Mobility ROI Weekly - Week of July 11, 2011

    This weekly ROI (return on investment) report will include ROIs that I come across in my weekly enterprise mobility, M2M and GPS vehicle tracking research.  I will be collecting ROIs and posting them here.  The idea is that in the future if you need to find ROIs for companies in various industries they will be available here.  I hope you find this useful.

    Scottish Council Saves Through Fleet Management

    After investing in a fleet management system from TomTom Business Solutions, the Scottish Council of West Dunbartonshire was able to track its fleet of vehicles resulting in a £100,000 reduction in fuel expenses during the first year.  The Council installed TomTom LINK300 tracking units on 260 vehicles allowing Rodney Thorton, head of fleet and waste management, to better monitor the driving habits of his workers.

    In the upcoming months the Council is expected to install TomTom tracking units on the remainder of the 380-vehicle fleet to save in fuel costs and reduce carbon emissions.  West Dunbartonshire is also looking at TomTom’s ecoPLUS device that monitors engine performance and gathers engine data through embedded sensors.  West Dunbartonshire’s ROI was reported to come from the following areas:
    • £100,000 reduction in fuel expenses
    • The ability to better monitor the driving habits of workers resulting in more responsible and efficient driving practices.
    • Fuel cost savings resulted from improvements to the way council vehicle operators carry out their duties.
    • Reduced carbon emissions
    Read original source

    Pipe Works Services SAves Through Vehicle Tracking

    New Jersey based Pipe Works Services was able to increase their vehicle fleet productivity and reduce fuel consumption after installing GPS tracking devices on company vehicles.  They selected the Marcus Fleet Tracking Solution package from Discrete Wireless, Inc.  Pipe Works chose this solution because it offered features including email alerts and geo-fencing capabilities.  Their ROI was reported to have come from the following areas:
    • 35 percent productivity increase
    • 20 percent reduction in fuel consumption
    • Better security and improved employee accountability
    Read original source

    Ventura California Saves Through GPS Tracking

    The city of Ventura, California equipped select vehicles in its fleet of 450 with GPS tracking devices.  After implementation the city saw impressive savings that include an overall fuel savings of 10 percent. In just the city’s water department, they realized annual savings of $10,000.  Larger vehicles like wastewater vehicles can save up to $1,200 per year.  After implementing a fleet tracking solution, the city saw an ROI in the following areas:
    • Improved fuel economy by 10 percent, which more than pays for the GPS Tracking System 
    • Reduced idling time
    • Improved routing
    • Improved customer service
    • City water department saved more than $10,000/year in fuel and maintenance costs
    • Larger vehicles realized up to $1,200/year in fuel savings
    • Helped the city become leaner and greener by implementing more sustainable practices 
    Read original source

    Upcoming Events

    Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011

    Whitepapers of Note

    The Business Benefits of Mobile Adoption with SAP Systems
    ClickSoftware Mobility Suite and Sybase Mobility Solution
    Mobile Adoption Among Gas and Electric Utilities
    Mobile Adoption in Life Sciences
    Mobile Adoption in Oil and Gas
    Networked Field Services

    Recorded Webinars of Note

    3 Critical Considerations for Embracing Mobile CRM
    The Future of Enterprise Mobility
    The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
    The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
    Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform




    *************************************************************
    Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
    Follow me on Twitter @krbenedict
    Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

    Interviews with Kevin Benedict