Tuesday, April 30, 2013

SMAC News Weekly – Week of April 28, 2013

Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

SAP has announced a new rapid-deployment solution that simplifies access to analytics on mobile devices. The SAP Mobile Analytics rapid-deployment solution offers preconfigured software, implementation services, content, and end-user enablement. Read Original Content

Adobe has announced the creation of a “predictive analytics” social media marketing feature, set to launch this summer with Facebook integration on initial versions. Read Original Content

EMarketer reports many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or respond to comments via their social media pages. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac.  This newsletter is sponsored in part by Cognizant.

Thomson Reuters has been awarded “Best Use of Social Media” at the FStech Awards, 2013. The awards were presented at a ceremony in London on April 17 with winners voted on by a distinguished panel of industry experts. Read Original Content

Crimson Hexagon has conducted an in-person survey of marketers in London, which reveals the stark contrast in popularity between online and social media and traditional marketing communications. An emphatic 56 percent of respondents now select either online or social media channels as their most effective routes to target audiences. Read Original Content
Last week industrial giant GE announced it will invest $105 million into EMC & VMware’s new project, Pivotal, that is focusing on the new modern era of developers and cloud. Read Original Content

The Defense Information Systems Agency plans to award a $45 million cloud-computing contract for an intelligence and surveillance information storage cloud that could eventually require four exabytes of storage, according to a procurement document posted online. Read Original Content

European power giant E.ON is building out a smarter grid across its various networks, including rolling out smart meters, and a new big data partnership with grid gear and software provider Ericsson. E.ON says it will increase its data delivery by 3000 percent, and Ericsson will provide software and services to manage that data. Read Original Content

Recent Articles by Kevin Benedict

Recorded Webinars of Note

Whitepapers of Note

The A to Z of Mobile Workforce Scheduling Optimization
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
Staying Awake with Workforce Management
Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.