Digital Expert Series: Innovations in Sound, Sensor and AI Technologies

In this episode of the Digital Expert Series, I interview Sebastien Christian, a brilliant innovator, inventor, entrepreneur and founder of Otosense, a company that was acquired by Analog Devices a few weeks ago.  Otosense has a team of physicists and engineers, that work together to develop the most advanced sound recognition software engines.  They are also an infrastructure software company offering a deep-learning based sound recognition software platform that enables enterprise customers to build value through sound intelligence.

I was fascinated by our discussion and hope you will be to.

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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: Tibco's Richard Mendis

In this episode, I continuously call Richard Mendis the Head of Product Management, when he is really the Head of Portfolio Product Marketing at Tibco, but even with my mistakes this is a terrific interview.  Richard shares what digital transformation really looks like inside an organization.  He identifies where obstacles are in a typical IT environment that limits a company’s ability to change and to achieve agility, then shares how those limitations can be overcome.  Plus, he shares his insights on marketing.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: SAP Hybris' Global VP, Strategy and Solution Management, Jackie Palmer

In this episode we discuss digital marketing strategy and SAP Hybris with Jackie Palmer, Global VP, Strategy and Solution Management at SAP.  If you are not familiar with SAP Hybris, it is SAP’s platform for customer engagement and commerce that includes five distinct areas: marketing, sales automation, customer service, commerce/e-commerce and customer data cloud.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: SAP's CDMO Mika Yamamoto

In this episode, I have the privilege of interviewing SAP’s Chief Digital Marketing Officer, Mika Yamamoto about SAP’s marketing strategies.  We discuss why SAP decided to separate the CDMO role from CMO, and what each of their responsibilities are.   Spoiler Alert – The CMO watches after the SAP brand and aims to make it a top-10 global brand, while the CDMO focuses on demand generation and customer retention.  We also explore how SAP supports the EU requirements for GDPR, the global data protection regulation, and how it can actually be turned into a competitive advantage.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: Sophie Vu, CMO, Vibes

In this episode, I interview mobile marketing expert and Vibes CMO Sophie Vu. Vibes has been a critical part of the core international mobile network infrastructure for decades, but did you know they provide all kinds of interesting mobile marketing apps, platforms and tools for marketers?  Watch this episode to learn how this rapidly developing market is evolving, and also learn what it's like to be a CMO in this environment.  Enjoy!


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Kevin Benedict

Senior Vice President Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin's YouTube Channel

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership Series: Efrat Ravid, CMO ContentSquare

In this episode we dig deep into website analytics and customer journeys with digital marketing expert and CMO Efrat Ravid.  We explore the topics of romance in France, website habits in Germany, how to use activity-based analytics to help businesses understand exactly what content is working and effective, plus much more. This interview is valuable to any digital/website marketing leader or practitioner.  Enjoy!


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Kevin Benedict

Senior Vice President Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin's YouTube Channel

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

My Interview with Digital, AI and Marketing Expert Chris Willis, CMO @Acrolinx

In this episode, Acrolinx CMO, digital, AI and marketing expert Chris Willis, walks us through the use of artificial intelligence to ensure marketing, brand and message clarity and consistency.  Their platform “learns” content strategy, and makes it actionable across your enterprise. They deliver a comprehensive view of content quality, while monitoring key metrics and fine-tuning guidance with AI.

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Kevin Benedict

Senior Vice President Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin's YouTube Channel

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital Expert Interviews: SAP's VP of Influencer Marketing, Jim Dever

In this episode I interview Jim Dever, SAP’s VP of Influencer Marketing, and learn how influencer programs work, the value SAP receives from them and the key strategies and tactics behind influencer marketing.  Enjoy!

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Kevin Benedict

Senior Vice President Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin's YouTube Channel

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

My Interview with Digital Marketer, Account Based Marketing Expert and Terminus Co-Founder Sangram Vajre

Sangram Vajre

This transcript was edited for readability.  The original video recorded interview can be watched here.

Hello, I’m Kevin Benedict, Senior Vice President of Solutions Strategy here at Regalix, and I want to thank all of you for joining this Digital Expert Interview series. I’m just thrilled to have as my guest today, Sangram Vajre. Sangram, thanks for joining us.

Thanks for having me, Kevin. I’m excited.

Sangram is the co-founder and chief evangelist of Terminus. Why don’t you tell us about Terminus?

We started Terminus in 2014. We thought that something was wrong with the way marketing and sales worked. Forrester came out with this research around 2014 that reported less than 1% of leads turn into customers. Thinking about that, there’s something fundamentally wrong with the way B2B marketing and sales is working if only 1%, or less than 1% is turning into customers.

We are on a mission to build the best-in-class account-based marketing (ABM) platform and community to help B2B marketers be heroes in their organization. That’s our mission statement.

Our platform connects with Salesforce and LinkedIn and you can literally say say here is a list of companies I want to go after. Here are the types of people, and the roles we want to go after. We’ll help you advertise to them across mobile, LinkedIn, web and videos. It will also give you analytics at the account level. You can answer the question, the age old question, “Where’s my money going?” We can also help you understand which accounts are spending what money.

Digital and Account Based Marketing Expert Interview with Terminus' Co-Founder Sangram Vajre

In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and customers’ experiences today.  This information is not just important to marketers and revenue officers, CIOs and CDOs are now supporting and responsible for digital customer and prospect interactions so this information is important to all leaders.

Even before a prospect becomes a customer, they are evaluating vendors based upon the quality of their experiences.  ABM is about using data, digital technologies, analytics and personalization to provide the best possible experiences for a prospect during their path-to-purchase journey.  It is also, of course, about sales teams being more effective at closing deals.  Enjoy!



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Kevin Benedict

Senior Vice President Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin's YouTube Channel

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.