Big Data Business Models and Code Halo Strategies with SmartStory's CEO Michael Boerner

While many companies talk about someday implementing strategies that will provide competitive advantages and change the world, SmartStory Technologies is delivering.  They combine the use of big data, POS (point of sale) systems, Code Halos strategies, mobile apps and hyper-personalization to deliver customized short-form videos to mobile devices that are specific to the user's needs, at the right time and on the right device.  This technology will change retail.  Especially when complex products and services are involved.

Digital transformation is about recognizing the impact of innovation in your industry, market and business.  It is about understanding how new technologies will transform your business plans and budget priorities.  It is about being bold enough to act and change direction mid-year, or budget cycle.

In this interview with SmartStory's CEO Michael Boerner, we dig deep into how digital transformations are already changing the way retailers interact and support their customers in completely new and innovative ways that will change the competitive landscape forever.

If you sell complex products and services - I strongly suggest you study this video segment and discuss what you are seeing with your strategy team.  Your industry and market will be impacted. Stay tuned for parts 2 and 3 in this series.

Video Link: http://youtu.be/rLlNmW-VmXw?list=UUGizQCw2Zbs3eTLwp7icoqw



************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

What Portuguese Aqueducts, Google and High Speed Internet have in Common

View from my Apartment in Lisbon
I love Airbnb.  Look at this view from the apartment I booked in Lisbon!  Not only was it far cheaper than the business class hotels in Lisbon, it was in a location and with a view that no hotel could beat. Plus, what hotel would provide you with a historic, clanging elevator that rumbled all night next to your bed?

While I stood out on the terrace appreciating the view, I thought to research the aqueduct below my apartment.  What I learned is that the aqueduct has things in common with Google, mobile applications, Texas A&M and Kansas City, MO.  Here is what I learned:

Video Link: http://youtu.be/EseegMXep90?list=UUGizQCw2Zbs3eTLwp7icoqw



************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Innovation and Mobile Applications in Lisbon

I had the honor of speaking in Lisbon, Portugal last week on mobile strategies, Code Halos and digital transformation.  When possible I try study up on the location I am traveling as I recognize it as a special treat that should not be overlooked.  In this short video I share some of my observations about technology innovation, mobile solutions and Portuguese history.  Enjoy!

Video Link: http://youtu.be/_G8pQ06lI6g?list=UUGizQCw2Zbs3eTLwp7icoqw




************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

How Portugal's Age of Discovery is Related to Enterprise Mobility

Lisbon, Portugal
This week I had the good fortune of spending time in Lisbon, Portugal.  I met with several hundred business men and women at a mobility event in Microsoft's auditorium in Lisbon, at banks and with mobile network operators where we discussed digital transformation, enterprise mobility, IoT and mobile strategies.  In preparation for these discussions I did some homework.  Here is what I learned about Portuguese history and how it relates to digital transformation and enterprise mobility.

The Portuguese developed innovative sailing technologies and navigational skills in the 15th-century that enabled ocean-going ventures, where before most ships stayed within sight of land or took very short excursions. Portugal's Vasco da Gama (among others), using these innovations and skills, sailed south and east and ultimately reached India in 1498.

As a result of reaching India and exploring trading opportunities, the Portuguese were able to corner the profitable trade in eastern spices by displacing their competitor, Venice, who had a long established monopoly on a land-route for bringing spices to Europe.  Portugal transformed and optimized supply chains and logistics which gave them a giant competitive advantage!!!  They opened new markets and trading routes, globalized and took advantage of economies of scale.  For over 100 years the Portuguese had no European rivals on these long sea routes round Africa.

What were these innovations that enabled Portugal to develop such a competitive advantage?
  1. They thought bigger and more strategic
  2. They explored new technologies and invested in the winners
  3. They recognized the value of innovation
  4. They recognized the value of opening new markets
  5. They recognized the value of globalization
  6. They recognized the value of optimizing existing business processes, logistics, supply chains, etc.
  7. They recognized strategic global economic opportunities
  8. They understood the value of navigation technologies and how they could optimize routes and logistics
  9. They developed a navigation school to scale these skills in order to better compete globally
  10. They invested in advanced naval architectures to enhance ocean-going capabilities
  11. They invested in the knowledge of astronomy to enhance navigation skills

The Portuguese were able to establish sea routes round the Cape of Africa, which enabled Portugal to undercut the Venetian trade with its multiple layers of middlemen, slow and risky deliveries, and costly and inefficient transportation.  Seemingly overnight Portugal had a competitive advantage gained by being able to sail large ships, across oceans, carrying huge loads, great distances, efficiently.  These capabilities transformed markets, globalized, opened new sales channels and displaced competitors.  These transformations sealed the fates of two nations.

Technology has been shaking things up for millenniums!  Today mobile technologies are transforming markets in much the same way.  Here are some comparisons for your consideration:
  • The ability to use turn-by-turn navigation transformed the GPS device market and helped optimize routes and workforce utilization.
  • Mobile devices and apps transformed field service work. 
  • Smartphones with powerful cameras killed Kodak and most stand alone digital cameras.
  • Mobile apps for banks are quickly reducing the need for branches.
  • Mobile apps and mobile browsing killed Blackberry
  • Mobile apps for insurance claims are reducing the need for claims adjusters and optimizing claims processing.
  • Web and mobile technologies are changing the way education is provided.
  • Mobile apps for research and shopping are impacting retail stores.
  • The ability to read books and watch movies and to listen to music on mobile devices eliminated the need for video stores, record stores and bookstores.
  • Mobile and IoT technologies are in the midst of transforming healthcare 
What lessons can we learn from the Venetians who lost their businesses to Portuguese innovation? No matter how secure your position in the market seems to be, competitors are innovating and looking for opportunities to jump ahead of you.  Your company should be that innovator!

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Pedro Henriques

This week I had the privilege of speaking at the MobileEdge 2014 event in Lisbon, Portugal.  The event was limited to 200 hundred seats in Microsoft's auditorium, but over 500 people registered. There is definitely an interest in all things mobile in Lisbon.  In this segment, I have the opportunity to interview Pedro Henriques of Bold International on the state of enterprise mobility in Portugal.  Enjoy!

Video Link: http://youtu.be/C1CgBM6mduU?list=UUGizQCw2Zbs3eTLwp7icoqw




************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

The 5-Step Roadmap to Mobile Collaboration

Mobile Collaboration
I talk and write a lot about enterprise collaboration and collaboration tools.  Workforces are becoming increasingly mobile, globalized and include members who work remotely.  This requires an increasing focus on how teams of people (employees, partners, customers, advisors, contractors, etc.) can work closer together in virtualized workplaces.  I asked Harmon.ie's VP of Product Strategy, David Lavenda to share, in this article, some of his insights and strategies.
***

Enterprises can no longer ignore what it takes to get the job done on the go, and must accept that reaching their end goal of mobile empowerment starts with a comprehensive roadmap. While business users are eager to collaborate on the go, having IT jump straight into the deep end with a new company-wide mobile collaboration tools is a surefire way to fail.

The greatest enterprise asset is a worker’s attention. If a tool fails to capture that attention, it will be of little use. True mobile enterprise collaboration at both the cultural and technical levels can only be achieved once companies are able to marry the choice of collaboration tools with specific business needs. Getting there starts with a clear roadmap:

1. Identify the killer use cases that produce real business results – IT innovators must start by identifying business use cases that provide demonstrable ROI. IT leaders in industries that have mobile field workers – such as construction, transportation and emergency services – will have the easiest time formulating these cases. For example, provisioning offline access to standard operating procedures for emergency response personnel has clear-cut benefits. These personnel must often work quickly to save lives, including work in remote areas where network coverage is unreliable. Saving more lives through offline remote access to complex operating procedures is a very easy way to measure ROI.

Another compelling example is providing remote access to construction plans, schematics and blueprints to contractors, architects and construction workers. Engineers and contractors frequently need to make changes to construction plans while onsite. If they are able to make edits in the field, they are less likely to make errors or reference out-of-date documents thanks to faster in-the-field maneuverability. Find your company’s use cases and work towards implementing technology that will directly lead to those uses – do not wait for the technology to tell you how to use it.

2. Agree on the right tools to enable your business use cases – Once you’ve identified a killer use case, work as a team to decide which tools will best benefit your cause. Is there a need for on-premise documents to be accessible to field workers away from the office? If not, then maybe an Office 365 implementation is the way to go. Are workers frequently sending revised copies of documents back and forth, causing email to become cluttered and difficult to follow? Then maybe an Office 365 implementation with a Yammer site will provide the overhead and document collaboration capabilities required. Whatever the need is, make sure that a consensus is reached and that it is tied to a key business use case – if people are going into the implementation already dismissing the solution, it’s sure to be dead on arrival.

3. Never lose sight of the user experience – Remember that the most valuable enterprise asset is an employee’s attention, and so any mobile collaboration project will live or die based on its ability to capture that attention. Providing a more feature-rich tool does not always mean that tool will be used, as changing user behavior is often the most difficult aspect of any project that seeks to implement new technology. From the start, the user experience must be a key component of your initiative. Not just the experience of the solution itself, but also the experience of its implementation.

4. Create an initial pilot followed by an onboarding program – Before going the whole nine yards and pushing mobile collaboration solutions out to your company, it is important to test the products on a smaller scale. This can be done by inviting a select few, likely those who are interested in new technologies, to pilot the program, provide feedback on what worked and what didn’t and, ultimately, champion the new implementation. From there the program should expand in scope to invite leaders from different departments to test among themselves, providing further feedback on a larger scale.

As an example, NIBC, a bank client of harmon.ie’s, singled out individuals who excelled with the company’s new Office 365/harmon.ie solution, and tasked these individuals with leading informational learning sessions for the company. The sessions were followed by onboarding sessions for the entire company, and the solution was finally rolled out on a department-by-department basis to iron out issues and gain support along the way. With this strategy, the bank achieved near complete adoption of their solution. Nothing was left to chance – everyone was ready to go when the solution rolled out in earnest, and champions from each department were available to help with any issues that arose during and after the rollout.

5. Never stop learning, teaching and analyzing – Just because the implementation went smoothly and adoption soared does not mean department leaders should sit back and call it a day. In fact, if high adoption is achieved, it is likely because people enjoy the product and would likely benefit from learning more about it on a regular basis. Continue to schedule learning sessions where employees who best understand the product can share information, tricks and tools they’ve learned with others. Also consider analyzing how individuals in the company are using the solution and drawing on that data to make sure it continues to meet the company’s needs.
X Marks the Spot on the Mobile Collaboration Roadmap

Enterprise mobility initiatives enabling personal productivity and collaboration have been gaining steady momentum, but without the right roadmap from both a cultural and technology standpoint, the end results typically fall flat.

Despite its many obvious advantages, new technology does not equate to easy implementation. To arrive at the desired end-state of mobile collaboration in the enterprise – where employees and mobile workers alike can get work done without being tethered to their desks – a roadmap is a powerful tool. With a concrete roadmap tied to key business objectives, you will have a guide to navigate to the “New World” of true mobile collaboration.


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

A Walk Through Boston - Talking about Digital Transformation, Code Halos and Mobility

If there are ever awards given out for people that take shaky, corny and unrehearsed videos of themselves talking about digital transformation, Code Halos and enterprise mobility while walking around Boston - I should be considered.  Grab some popcorn!

Video Link: http://youtu.be/w2ZrHnd0L2o?list=UUGizQCw2Zbs3eTLwp7icoqw




************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Devastation in the Mobile Hardware Market and Emerging Trends

HP's PC and laptop division missed the emergence of the smartphones and tablets markets.  They must now pay the penalty and split into two separate companies which will need to seek new paths. Over the past few years, the list of mobile device losers has grown from Ericsson, HTC, Motorola, Psion, BlackBerry, Nokia, and now it looks increasingly like Samsung will join that list.  Dell returned to being a private company in large part as a result of missing the mobile device market. What can we learn from these casualties of digital transformation?

I think it is very difficult for hardware manufacturers to understand that successful products are not just the results of better storage, memory, processing power, screens, cases, radios, keyboards, etc., but about people, lifestyles, experiences, simplicity and ecosystems.  The way people live, interact, communicate, consume entertainment and find fulfillment are all contributing factors to the success of technologies today.

Developers are busy people with limited resources.  They want to develop for the largest potential markets.  This market turned out not to be gadget geeks, but music lovers.  Music lovers who became amateur photographers, and then mobile app consumers - i.e., us.  Who knew?  Steve Jobs.

It was a digital transformation where physical items were being digitized and made available through new and innovative Internet-based digital sales channels - App Stores.  App store usage, functionality and design were not what hardware engineers spent their days thinking about.  It was someone else's job - Steve Jobs.

I have to imagine Steve Jobs, a few years back, asking himself over a vegan meal, or a glass of green organic vegetable juice, "What things in our day-to-day life can be digitized, and how will it change the world?  This was unlikely the line of questioning the average electrical engineer or computer scientist in Finland, Dallas, Waterloo or Taiwan were asking themselves.

The competitive field has now moved beyond hardware and digital Internet-based marketplaces.  It is now about interacting closely with customers and markets to provide hyper-personalized services tailored for each individual.  How is this accomplished?  Read Malcolm Frank, Paul Roehrig and Benjamin Pring's book on Code Halos or visit the Future of Works website at http://www.futureofwork.com/codehalos.  It is about providing incredible user experiences based on knowledge (collected and analyzed data, i.e. Code Halos) about the customer's preferences and history.

Here is how I see it:
  1. Enterprise hardware and industrial grade gadgets sold through brick and mortar markets which then morphed into consumer lifestyles devices, application ecosystems and digital markets.
  2. Each of these trends generated exponentially more data that are now increasingly analyzed for "meaning-making" and used to provide more intimate levels of hyper-personalized experiences.  These experiences are highly addictive and increasingly mobile.  We crave them and will spend our money with businesses that give us personalized experiences and spoil us. Consumers will quickly recognize the difference between companies with an effective "Code Halos" strategy and those without.  Consumers will spend their money with those that effectively and transparently use "Code Halos" to give us what we individually want.
  3. Hyper-personalized user experiences require a different level of IT infrastructure - a real-time IT infrastructure.  An increasing amount of commerce, research and shopping is conducted on mobile devices and this requires new and different real-time IT infrastructure to support mobile applications.  In a recent survey I conducted with over eighty participants, 77% said their current IT environment is inhibiting or limiting mobile strategies and plans.  82.7% said mobile app support would force them to make major investments in their IT infrastructure.  Over 70% answered that having optimized mobile applications and user experiences were "important to very important" for their company's future success.  
Making the transition to a real-time IT environment and infrastructure is BIG!  How much will it cost to support this Code Halos supported, hyper-personalized, mobile first IT infrastructure and environment?  61.7% said it would have a "Significant to Huge" impact on their IT budget.

It is critical for companies to take an inventory of their IT environments and to learn what it will take to digitally transform their businesses into a real-time, mobile first enterprises.  Budgets will and should be impacted.


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Citrix's Brian Dye

What are the mobile security vulnerabilities that enterprises are missing? How is the mobile security industry changing in 2014? How is securing mobile solutions in the cloud different than on-premise? What do you do when you can't patch stupid?  These are a few of the topics I discuss in this interview with Citrix's Group VP, GM of Mobile Platforms group, Brian Dye. Enjoy!

Video Link: http://youtu.be/cXR21m-ox3E?list=UUGizQCw2Zbs3eTLwp7icoqw



The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications.

Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/
************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Lyle Ekdahl

This is the last in a series of interviews I recorded at Oracle Open World 2014 this past week.  I recorded five different interviews with Oracle's enterprise mobility experts on different aspects of their mobile platform and enterprise mobility apps.  In this interview with Oracle's SVP Development, GM Oracle JD Edward, Lyle Ekdahl we discuss their ambitions and goals for their enterprise mobility solutions and platforms.  Enjoy!

Video Link: http://youtu.be/_cOZa9EPbW4?list=UUGizQCw2Zbs3eTLwp7icoqw



Mobile App Testing Strategy Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT

Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Kaj Van De Loo

In this interview recorded this week in beautiful and warn San Francisco, I have the pleasure of asking Oracle's VP, Development and Middleware, Kaj Van De Loo, many questions about their newly announced suite of enterprise mobility solutions.  Enjoy!

Video Link: http://youtu.be/EVEoz6YMkes?list=UUGizQCw2Zbs3eTLwp7icoqw


Upcoming Mobile App Testing Strategy Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Chris Tonas

I was able to attend the Oracle's Open World user conference this week in sunny and warm San Francisco.  This year was a special year.  It was the public unveiling of Oracle's suite of enterprise mobility solutions - both on-premise and cloud.  In this interview with Oracle's VP Mobility and Development Tools, Chris Tonas, we discuss how these tools and platforms will be used to mobilize all of Oracle's solutions and for use by their customers to mobilize their bespoke apps.

[Apologies]: I have a new microphone that does not require me to yell into, however, it takes me a few videos to realize it...

Video Link: http://youtu.be/JxqoloukitE?list=UUGizQCw2Zbs3eTLwp7icoqw



Upcoming Mobile App Testing Strategy webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: StarMobile's CEO Todd Fryburger

In this interview, recorded at Oracle Open World 2014, StarMobile's CEO Todd Fryburger stops by the Cognizant booth to share his insights and strategies on how they are approaching the enterprise mobility market.  Enjoy!

Video Link: http://youtu.be/cHyBfDEW7u8


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Amit Zavery

2014 is the year of mobility in the calendar of the Oracles.  This year at Oracle Open World 2014, Oracle made a series of announcements about their end-to-end mobility solutions for both on-premise and in the cloud.  In this interview with Oracle's Amit Zavery, VP, Product Management, Oracle Fusion Middleware, we discuss these announcements and what they include.  Enjoy!

Video Link: http://youtu.be/GW8uAqxJZe4


Upcoming Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:
  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market
Registration link: http://bit.ly/1nH42g4
************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Denis Tyrell

Oracle made several interesting announcements about their new enterprise mobility solutions here at Oracle's Open World 2014 including Oracle's Mobile Cloud Service MBaaS and MADP.  In this interview with Oracle's Senior Director of Product Management we discuss them.  Enjoy!

Video Link: http://youtu.be/GqkE8AIx378

Upcoming Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description:
Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:
  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market
Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

10 Steps to Implementing Big Data and Code Halo Strategies

Tactics without strategy are dangerous. ~ Robert Leonhard

In the new book titled Code Halos the authors and Cognizant thought leaders, Malcolm Frank, Paul Roehrig and Benjamin Pring, propose that data is the new competitive arena for businesses.  Winners in this competition are those that can collect, aggregate, analyze and react in real-time to data in a manner that drives improved customer interactions and engagements.

In another recent book titled, Digital Disruption: Unleashing the Next Wave of Innovation, author James McQuivey's writes that competition in business is rapidly moving to a “focus on knowledge of and engagement with customers.” Data is being used to shape and personalize real-time interactions and engagements.  Companies are beginning to understand this.  They understand that "code halos" (people’s digital footprint, the online data about preferences, history, activities, etc.) has great value.  This data is the key to personalizing user experiences across all formats.

Businesses are interacting with their markets in a wide range of new and different formats today including traditional media, websites, mobile apps, call centers and in brick and mortar establishments.  The concept of omni-channel is widely used to mean the ability to interact and engage in real-time with customers and prospects across all of these formats.  The capability to effectively support omni-channel requires a lot of thinking, planning and purposeful design.

Businesses today are responding by developing comprehensive data-driven strategies.  These strategies acknowledge the requirement to better understand the needs, preferences and histories of their prospects and customers, so they can provide personalized and optimized user experiences that lead to more sales and happier and more loyal customers.

How do you implement a Code Halos strategy?  The following are some of the key questions that need to be considered when developing a strategy:
  1. What data, if we had it, would help us understand and offer our prospects and customers an enhanced user experience on their smartphones or tablets that would lead to more sales, better customer service and an improved user experience?
  2. What are the best and least intrusive ways to collect the data?
  3. How do we ensure that data is collected in a manner that is acceptable to our market?
  4. How can the data be used to trigger an improved user experience?
  5. How do we find business meaning in the collected data?
  6. How can aggregating seemingly unrelated data sources lead to useful new discoveries? 
  7. How can data from sensors (Internet of Things) add value to our analysis and other data sources?
  8. How can public and private databases be aggregated with "patterns of life" analysis and demographic data to discover new consumer insights?
  9. How can we collect data in real-time, analyze it and respond quickly enough to be useful in a mobile first world?
  10. How can these newly discovered business-meanings impact real-time interactions with prospects, customers, partners and employees?

Finding, collecting, integrating and analyzing a person's "code halo" represent a lot of work for an IT organization.  It takes strategy, budgets, resources and planning.   This is the kind of effort that deserves the full attention of the C suite

The following questions and survey answers (Real-Time Mobile Infrastructure, July 2014) from over eighty participants exposes some of the weak areas that hinder or limit Code Halos implementations:
  1. Do you (or your clients') have IT systems that are too slow or incapable of supporting real-time mobile app requirements?  83.9% answered YES.
  2. Will your (or your clients') IT environment and back-end systems prevent you from delivering an optimized mobile application experience?  43.2% answered YES.
  3. Are your (or your clients') mobile strategies and plans inhibited or limited because of the current IT environment, infrastructure and/or design?  77.7% answered YES.
  4. Which components of an end-to-end mobile solution cause the most performance problems (involving mobile apps)?  Here are the top three answers in order of how problematic they are: Back-end systems, Internet connectivity, APIs and integration design and performance.
  5. How important will having optimized mobile applications and user experiences be to the future success of your business? 72% answered "very important" to "critical."
Legacy IT infrastructure, architecture and design are preventing companies from optimizing Code Halos strategies today.

Mobile and Code Halos’ strategies are pushing companies to review their IT environments and to analyze how they must change in order to support a mobile first and data driven world that thrives on real-time hyper-personalization of mobile experiences.  The competition is fierce.  Legacy and problematic systems must be updated, upgraded or replaced in order to support the real-time requirements of today’s mobile and always connected world.


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation Expert Interview: Cognizant's Adithya Sastry

In 2014 consumer behaviors and preferences are changing at a speed never before seen.  In large part the speed of change is the result of innovations in mobile technology, cloud computing, Code Halos and ubiquitous access to high speed wireless broadband Internet.  Add to these innovations the process of digital transformation happening in most industries and markets and you have a powerful argument for agility, change management and innovative new business models.

In this interview with Cognizant's GM and Venture Leader for Cloud360, Adithya Sastry, we discuss mobility, digital transformation, cloud computing and the need for new agile business models supported by the cloud.  Enjoy!

Video Link: http://youtu.be/T4fMqAd9364?list=UUGizQCw2Zbs3eTLwp7icoqw



"Why Apps Fail" Report:
http://info.perfectomobile.com/wpr-why-apps-fail.html?utm_source=mes&utm_sfdcid=701D0000000zR1C

Sept 30. Webinar - 5-Star Wars: 3 Mobile Testing Strategies to Ensure a 5-Star App and Prevent “Users From Striking Back!”
http://info.perfectomobile.com/2014-09-30-5Star-Wars-Registration.html?utm_source=mes&utm_sfdcid=701D0000000zPte

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation Expert Interviews: Cognizant's Jitin Agarwal

An increasing amount of interactions with prospects, customers, employees and partners are occurring via mobile applications.  The experience is a digital experience.  Mobile applications in the B2C (business-to-consumer) space are where researching, shopping, purchasing, product shipment tracking, coupons and loyalty awards are all managed.  Often all the interactions and experiences with a particular brand are digital.  How do large multinational companies manage digital assets across hundreds of channels, markets and dozens of languages and currencies?  In this interview with Cognizant's digital experience expert, Jitin Agarwal we discuss all of these points and the technologies involved.  Enjoy!

Video Link: http://youtu.be/NLYyceD4aww?list=UUGizQCw2Zbs3eTLwp7icoqw



Learn more about AssetServ - The Digital Experience Management solution, at www.AssetServ.com.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Application Testing - Behind the Curtains, Part 3

This is Part 3 in a three part series on the subject of automated mobile application testing.  In this segment we explore how automated testing in integrated into agile development methodologies, processes and much more.  Enjoy!

Watch Part 1 - http://mobileenterprisestrategies.blogspot.com/2014/09/mobile-application-testing-behind.html
Watch Part 2 - http://mobileenterprisestrategies.blogspot.com/2014/09/mobile-application-testing-behind_23.html

Video Link: http://youtu.be/eI8QRgGgaYw?list=UUGizQCw2Zbs3eTLwp7icoqw

"Why Apps Fail" Report:
http://info.perfectomobile.com/wpr-why-apps-fail.html?utm_source=mes&utm_sfdcid=701D0000000zR1C

Sept 30. Webinar - 5-Star Wars: 3 Mobile Testing Strategies to Ensure a 5-Star App and Prevent “Users From Striking Back!”
http://info.perfectomobile.com/2014-09-30-5Star-Wars-Registration.html?utm_source=mes&utm_sfdcid=701D0000000zPte

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Unvired's Alok Pant

In this interview with mobile expert Alok Pant, CEO of Unvired, we discuss their recent work with Google Glass connected to SAP, using voice, touch and motion sensors in a warehouse environment. Enjoy!

Video Link: http://youtu.be/UWdBx-rfnJg?list=UUGizQCw2Zbs3eTLwp7icoqw

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Apperian's Cimarron Buser

Land Rush
I was honored to be able to attend and speak at a mobile security conference this week in beautiful and sunny San Francisco (I wrote about it here). While attending I had the privilege of meeting and interviewing Apperian's SVP of Global Business Development, Cimarron Buser.  Cimarron's parents named him after the novel of the same name, written by Edna Ferber and published in 1929, about the Oklahoma land rushes of 1889 and 1893.  In this story ambitious settlers attempted to race ahead of their competition and stake claims to newly available territories, much like the way startups attempt to capture newly discovered markets in Silicon Valley.  How is that for a world class segue?

Apperian is a MAM (mobile application management) solution provider that focuses on managing mobile application lifecycles.  In this interview we discuss how their solutions work with and compliment other categories of mobile solutions including MDM and EMM.

Video Link: http://youtu.be/5RjYapkJpdE?list=UUGizQCw2Zbs3eTLwp7icoqw



Are you attending Cognizant's Community conference at the Ritz-Carlton Orlando on October 19-22nd in Orlando,  http://www.cognizant.com/community/home.aspx where the following subjects will be the focus of a stellar group of analyst, business leaders and futurists.  Here are some of the session descriptions:

Delivering Hyper-Personalization: Adding the Next Layer of Engagement with Social, Mobile and Sensors
Get equipped to evaluate, implement or enhance mobile hyper-personalization technologies and strategies that deliver superior experiences to customers, a smarter workplace for employees and a collaborative environment for partners.

Generating Value from Signal: A Working Session on the Economics of Meaning Making
Find out how a richer understanding of customers, products, employees and partners is reshaping business processes and changing the nature of competition from Paul Roehrig, managing director of Cognizant’s Center for the Future of Work.

Putting the Experience in “Digital Customer Experience”
Hear the latest research about how companies are working to deeply engage and delight customers by reshaping business processes and adding value to their services from Ben Pring, co-director of Cognizant’s Center for the Future of Work.

A Day in the Digital Life
Experience firsthand the power of the Internet of Things, Google Glass, digital marketing and more in this immersive guided tour that brings to life how digital technology and data are transforming daily interactions at home and work as well as entire industries.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile App Security, Vulnerabilities and App Development

I had the privilege of attending a mobile security event this week and speaking with many experts on the matter.  I am not a mobile security expert, so my role was to speak on mobile strategies and trends and to learn as much as I could.

What did I learn?  I learned the difference between a mobile security containers and mobile app wrapping.  I confess prior confusion in the matter.  Mobile app wrapping is a process of securing an existing app, by injecting code into and around the app that secures it and provides monitoring analytics. Mobile security containers, in contrast, enable mobile app developers to develop new apps inside a security container that protects it and provides a framework for security.  Don't ask me more as I have reached the limit in this subject with those two sentences.

I also learned there are potential vulnerabilities when you have third-parties develop your mobile apps.  Manageable vulnerabilities, but ones that must be considered and addressed.  Most mobile app security solutions are designed to protect an app from outside attack, but what happens if the app code is designed and developed purposely with nefarious intent?  Mobile security systems are not designed specifically to find or prevent that event.  What if the mobile app has been developed purposely to store credit card data and then to send it off-shore?  The mobile app has not been attacked or hacked, it was developed that way and delivered to an unsuspecting vendor.  Yikes!!!!

With that vulnerability in mind, companies having third-parties develop apps need ways to test and verify the code and behavior of the mobile app matches the original intent, purpose and design.

I also learned that MAM (mobile application management), MDM (mobile device management), EMM (enterprise mobility management) with a pinch of mobile application lifecycle management can all be found in the same vendor, or not.  It seems all of the mobile security vendors are both partners and competitors emphasizing different aspects of their solutions and ambitions depending on if their partners are present in the room or not.

The bottom line, however, is that my weekly newsletter on Mobile Cyber Security is the most read newsletter I publish each week.  This is a very important topic.  It appears from all of the sessions I attended that today it may take a combination of mobile security vendors to cover your full mobile security and application management needs.


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Reality Computing, Capturing Reality and Code Halos

3D Scanning
I write and study often on the subject of digital transformation - the digital transformation of industries, markets, products, business models, etc.  In brief, digital transformation is about the impact that collected and analyzed data can have when used to enhance business processes and workflows.  If Amazon knows your preferences for particular books and films based upon captured data, then they can apply analytics to predict related books and films that you may like.  This improves sales.  This is a simple example, but let me tell you what I learned yesterday in sunny and warm San Francisco about more complex applications.

"Digitize the physical world" is the slogan of the Reality Computing team at Autodesk that I met with yesterday.  This team focuses on transforming design processes for physical environments and objects by starting with reality.  What does that mean?  Rather than starting with a blank screen in a 3D modeling app when redesigning a manufacturing floor, use a 3D scanner to capture "reality" as a first step and work from there.  This enables you to start your 3D design process from captured data (reality) so you can design in context.  The context is you have an exact 3D model of your design area before you even start the redesign.

Designing from reality (scanned data) enables you to be more productive and accurate. Designing in context is powerful. You start with an immense collection of data that can render a 3D model of your object or working environment and edit, rather than recreate it from a blank screen.  This data becomes the building, landscape or object's "Code Halo."  The collected data about something.

The "Code Halo" data about a floor plan and layout of a store, can be combined with traffic flow data to analyze and understand how shoppers shop. Where do they walk, stop, learn, research and what do they buy at what time of the time, day, week, month and year.

Capturing reality, is what mobile apps and websites can do with online shopping.  They can capture locations, actions, user preferences, shopping habits, etc.  Entire new business models are being created weekly based on capturing data, analyzing it and using the results to offer improved and hyper-personalized services.

If you are interested in the strategies behind Code Halos and related topics I recommend reading about and considering attendance at the upcoming Cognizant Community conference at the Ritz-Carlton Orlando on October 19-22nd in Orlando,  http://www.cognizant.com/community/home.aspx where these subjects will be the focus of a stellar group of analyst, business leaders and futurists. Here are some of the session descriptions:

Delivering Hyper-Personalization: Adding the Next Layer of Engagement with Social, Mobile and Sensors
Get equipped to evaluate, implement or enhance mobile hyper-personalization technologies and strategies that deliver superior experiences to customers, a smarter workplace for employees and a collaborative environment for partners.

Generating Value from Signal: A Working Session on the Economics of Meaning Making
Find out how a richer understanding of customers, products, employees and partners is reshaping business processes and changing the nature of competition from Paul Roehrig, managing director of Cognizant’s Center for the Future of Work.

Putting the Experience in “Digital Customer Experience”
Hear the latest research about how companies are working to deeply engage and delight customers by reshaping business processes and adding value to their services from Ben Pring, co-director of Cognizant’s Center for the Future of Work.

A Day in the Digital Life
Experience firsthand the power of the Internet of Things, Google Glass, digital marketing and more in this immersive guided tour that brings to life how digital technology and data are transforming daily interactions at home and work as well as entire industries.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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