Mobile Marketing News Weekly - Week of December 12, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to a new research report by Berg Insight, mobile location-based service revenues in Europe are expected to grow from €205 million in 2010 at a compound annual growth rate of 13.4 percent to reach €435 million in 2016. Read Original Content

Marketing budgets are expected to show a healthy increase next year, despite the uncertain financial climate, and ad campaigns will increasingly target mobile devices, according to the Australian Marketing Institute. Read Original Content

Twitter recently introduced several new enhancements to its service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Consumer electronics site Retrevo.com said 43 percent of people it surveyed who own smartphones have installed a retailer's app. Only 14 percent have used an app to make a purchase, but 42 percent use their phones to compare prices. Read Original Content

Mobility Charts Weekly - Week of December 12, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.

The 2011 KPMG Mobile Payments Outlook, based on a survey of nearly 1,000 executives found that 83 percent of the respondents believe that mobile payments will be mainstream within four years (by 2015). A study by Gartner also ranked the top most trusted brands in mobile payments. Read Original Content

StumbleUpon, the discovery engine that enables its users to "Stumble" onto personalized web content, recently redesigned its website to facilitate mobile users. Mobile users have increased 800 percent in the past year and have become the company’s main focus. Read Original Content

According to Forrester, mobile commerce is expected to reach $31 billion by 2016. This represents a compounded annual growth rate of 39 percent from 2011 to 2016. Read Original Content

*************************************************************

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Click Here!

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of December 12, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Amtrak is beginning to offer mobile solutions for train passengers as the company is allowing customers to use smartphones instead of paper tickets while they board trains. Read Original Content

Starbucks is experiencing great success with its newly released mobile payment app. In the last nine weeks Starbucks handled six million mobile payments, double the volume of the first nine weeks after the system launched in January. Altogether it has handled 26 million mobile payment transactions since launch. Read Original Content

Mobile payments and other alternate payments could amount to $2.7 trillion in transactions by 2015, according to a study by Intuit. That would make mobile payments easily twice as popular as cash. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Click Here!

Research firm Gartner estimates that global mobile payment users will exceed 141 million this year, an increase of more than 38 percent compared with last year, while the volume of mobile payments will exceed $86 billion, up 76 percent from last year’s $48.9 billion. Read Original Content

Kevin Benedict's Video Comments: 4D Mobile Field Services

We all understand the concept of 3 dimensional, but what about the 4th dimension?  In this segment of Video Comments I discuss the relevance of the 4th dimension to enterprise mobility and field services in particular.




Whitepapers of Note:

• iPad in the Enterprise – A security perspective 
•  mCommerce – Assessment & Trends 

*************************************************************

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of December 12, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The global enterprise mobility market is projected to experience rapid growth between 2011 and 2016 with the key drivers being the ever-increasing mobile subscriber base, advanced telecommunication infrastructure in terms of robustness, and the overall network coverage expansion. Read Original Content

Enterprise mobility provider iPass polled over 2,300 enterprise workers for its quarterly Mobile Workforce Report, and found that the iPhone now makes up 45 percent of phones used by mobile workers. This is up from 31 percent in 2010. Read Original Content

According to ABI Research, users of enterprise B2E and B2C smartphone and media tablet mobile applications are forecast to grow at an annual rate of nearly 90 percent, on track to exceed 830 million active users by 2016. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

India’s rapidly growing enterprise mobility market which encompasses hardware, network and data, applications and associated services currently stands at $244 million, has been growing exponentially over the last three years and is expected to reach $1 billion by 2015, according to Zinnov Management Consulting. Read Original Content