Mobile Marketing News Weekly - Week of December 12, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to a new research report by Berg Insight, mobile location-based service revenues in Europe are expected to grow from €205 million in 2010 at a compound annual growth rate of 13.4 percent to reach €435 million in 2016. Read Original Content

Marketing budgets are expected to show a healthy increase next year, despite the uncertain financial climate, and ad campaigns will increasingly target mobile devices, according to the Australian Marketing Institute. Read Original Content

Twitter recently introduced several new enhancements to its service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Consumer electronics site Retrevo.com said 43 percent of people it surveyed who own smartphones have installed a retailer's app. Only 14 percent have used an app to make a purchase, but 42 percent use their phones to compare prices. Read Original Content

Mobility Charts Weekly - Week of December 12, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.

The 2011 KPMG Mobile Payments Outlook, based on a survey of nearly 1,000 executives found that 83 percent of the respondents believe that mobile payments will be mainstream within four years (by 2015). A study by Gartner also ranked the top most trusted brands in mobile payments. Read Original Content

StumbleUpon, the discovery engine that enables its users to "Stumble" onto personalized web content, recently redesigned its website to facilitate mobile users. Mobile users have increased 800 percent in the past year and have become the company’s main focus. Read Original Content

According to Forrester, mobile commerce is expected to reach $31 billion by 2016. This represents a compounded annual growth rate of 39 percent from 2011 to 2016. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of December 12, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Amtrak is beginning to offer mobile solutions for train passengers as the company is allowing customers to use smartphones instead of paper tickets while they board trains. Read Original Content

Starbucks is experiencing great success with its newly released mobile payment app. In the last nine weeks Starbucks handled six million mobile payments, double the volume of the first nine weeks after the system launched in January. Altogether it has handled 26 million mobile payment transactions since launch. Read Original Content

Mobile payments and other alternate payments could amount to $2.7 trillion in transactions by 2015, according to a study by Intuit. That would make mobile payments easily twice as popular as cash. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Click Here!

Research firm Gartner estimates that global mobile payment users will exceed 141 million this year, an increase of more than 38 percent compared with last year, while the volume of mobile payments will exceed $86 billion, up 76 percent from last year’s $48.9 billion. Read Original Content

Kevin Benedict's Video Comments: 4D Mobile Field Services

We all understand the concept of 3 dimensional, but what about the 4th dimension?  In this segment of Video Comments I discuss the relevance of the 4th dimension to enterprise mobility and field services in particular.




Whitepapers of Note:

• iPad in the Enterprise – A security perspective 
•  mCommerce – Assessment & Trends 

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of December 12, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The global enterprise mobility market is projected to experience rapid growth between 2011 and 2016 with the key drivers being the ever-increasing mobile subscriber base, advanced telecommunication infrastructure in terms of robustness, and the overall network coverage expansion. Read Original Content

Enterprise mobility provider iPass polled over 2,300 enterprise workers for its quarterly Mobile Workforce Report, and found that the iPhone now makes up 45 percent of phones used by mobile workers. This is up from 31 percent in 2010. Read Original Content

According to ABI Research, users of enterprise B2E and B2C smartphone and media tablet mobile applications are forecast to grow at an annual rate of nearly 90 percent, on track to exceed 830 million active users by 2016. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

India’s rapidly growing enterprise mobility market which encompasses hardware, network and data, applications and associated services currently stands at $244 million, has been growing exponentially over the last three years and is expected to reach $1 billion by 2015, according to Zinnov Management Consulting. Read Original Content

December 2011 Research on Enterprise Mobility

I am sitting in my leather reading chair with my coffee next to a warm, early morning fire reading about enterprise  mobility.  I am re-reading Aberdeen Group's Mobility in ERP 2011, which is one of the best reports I have read all year, and Cognizant's whitepaper, Enterprise Mobile Apps.  Here are some of the insights I have gleaned this morning.

Aberdeen Group's paper: Best-in-Class companies spend 25% of the work week trying to access information, all the others spend almost 40% of their time trying to access information.

Cognizant's paper: Millennials (i.e. generation Y) - will increasingly be unwilling to accept the idea of being bound to a desktop computer in their work lives either as employees or customers.  In their minds, productivity, communications, collaborations and decision-making are all dependent on having a mobile device with which they can access their network of peers, whatever information they need, and hundreds of targeted applications.

The paper goes on to say that millennials may not even know how to work at peak capacity without mobile devices.

When you synthesize the ideas in these two papers the conclusion is that some of the most valuable employee skills both now and in the future is a thorough understanding of how to use mobile devices, mobile applications, their peer and social networks and a plethora of mobile information sources to quickly find and access the information they need to optimally do their job.

On August 14th of this year, Thomas L. Friedman, author of “The World is Flat” wrote an opinion piece for the New York Times that I found very insightful.  Here are a few excerpts, "…globalization and the information technology revolution have gone to a whole new level.  Thanks to cloud computing , robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter , the iPad and the cheap internet enable smartphones, the world has gone from connected to hyper-connected.  This is the single most important trend in the world today."

Friedman goes on to say, "... to get into the middle class now, you have to study harder, work smarter and adapt quicker than ever before.  All this globalization (and I would add mobilization) are eliminating more and more “routine” work – the sort of work that once sustained a lot of middle-class lifestyles."

Mobile technologies and a hyper-connected world are changing consumers, employees, economics, politics and the enterprise in dramatic fashion today.  It is critical that companies recognize these trends and develop an enterprise mobility strategy that incorporates and optimizes the value of these trends for their organizations.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

M2M News Weekly - Week of December 5, 2011

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Smartphones are expected to account for 90.8 percent of all handsets sold in the UK by 2016, driving demand for mobile data, according to a new study from Pyramid Research. Mobile penetration in the UK is expected to reach 152.8 percent or 98 million subscriptions by 2016, driven by the growth in data card usage and M2M service adoption. Read Original Content

CEO of Telifonica, Gilli Coston believes the M2M market in the United Kingdom will grow at 25 percent per year through 2020. Read Original Content

Power and engineering firm Siemens will buy smart meter software company eMeter as they both continue to work in smart meter projects globally. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

Within the first month of implementing Networkfleet, a fleet management solution, Campbell Oil Company saved $1800 and also reduced speeding, increased on-time deliveries, and streamlined fuel tax reporting. Read Original Content

Mobile Medical News Weekly - Week of December 5, 2011

The Mobile Medical News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

ABI Research recently released a report which predicts that the sports and health mobile app market is on pace to hit $400 million in revenues by 2016. Read Original Content

In a bid to accommodate the aging population and the increasingly hectic lifestyles of their patients, physicians are embracing a broad spectrum of Web-based software solutions that are bringing healthcare services into the home. Read Original Content

According to a new report from Juniper Research, the number of downloads for health-related apps in 2012 will total 44 million by the end of next year. The research firm also predicts that the number of health app downloads will jump to 142 million by 2016. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

The wireless monitoring device industry in the U.S. has doubled in the past four years to a current value of $7.1 billion. It is expected to triple in the next four years, reaching $22.2 billion by 2015, according to a report by Kalorama. Read Original Content

Mobility News Weekly - Week of December 5, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly

Also read M2M News Weekly

Also read Mobile Commerce News Weekly

Also read Mobile Marketing News Weekly

Also read Mobile Medical News Weekly

Also read Mobility Charts Weekly

Google said its Android Market has accrued over 10 billion application downloads since its launch in October 2008. Apple has notched close to 20 billion downloads to its App Store.  Read Original Content

Verizon has decided to block its customers from installing Google's new, high-profile Wallet application on the carrier's smartphones.  Read Original Content

Originally Windows Phones were expected to launch in China sometime in 2011.  But as the final month of 2011 slides by, Microsoft has officially punted that launch until 2012.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Sales of Taiwanese smartphone maker HTC Corp dropped 30 percent in November from a month before as the world's No.4 smartphone brand struggled to compete against bigger rivals Apple and Samsung Electronics.  Read Original Content

Mobile Marketing News Weekly - Week of December 5, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Mobile Media Buying Platform adsmobi released a new whitepaper about U.S. Mobile Advertising trends. The total mobile advertising spend in the U.S. will jump from $1.34 billion to $2.01 billion in 2012. Read Original Content

AOL Chief Executive Officer Tim Armstrong said he’s aiming to get at least 10 percent of revenue from mobile advertising in the next year and a half, up from a “tiny” portion now. Read Original Content

Mobile marketing is poised for dramatic growth in 2012, according to a survey of 501 marketing and advertising executives by AT&T, which predicts that much of the growth will be driven by smartphone applications and mobile bar codes. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Pandora, the leading online radio station, is experiencing sharp growth through mobile advertising. Mobile users now account for 70 percent of Pandora’s business. Read Original Content