Showing posts with label mobile applications. Show all posts
Showing posts with label mobile applications. Show all posts

Mobile Expert Interviews: Xamarin's Steve Hall

This week I am reporting and working at the Mobile World Congress 2015 in Barcelona, Spain. Between meetings, I hunt down mobile experts to interview and share with you here.  Today, we are privileged to have Xamarin's Steve Hall as our victim/guest.  In this interview we review Xamarin's latest press releases, partnerships and software development strategies.  Enjoy!

Video Link: http://youtu.be/Ob01Io7IOLY




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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Misusing Mobile Apps in the Enterprise

Thinking-Time
As the definition of productive work-time evolves from physically being on a production line or in an office, to anywhere and anytime you are contributing to the goals of your employer, there also needs to be an evolution into new ways of valuing and managing time.

I recently watched, with great interest, a passenger sitting next to me on a plane answering dozens of emails in the course of a few minutes. At the rate of the responses flying off of the laptop next to me, I suspected the emails were not on topics like complex legal briefs, new government policies, innovative business plans or scientific experiments.  I genuinely felt sorry for this person.  It seemed a shame to me, a waste of brainpower to have some very capable communicator (typist at least) answering mass volumes of simple emails when there are great-unsolved issues begging for mental energy and committed time like great public works, innovations, inventions, health and scientific breakthroughs.  These accomplishments require thinking-time, not mindless busy work.

If the passenger’s massive digital stack of messages were the accumulation of days worth of communications and then efficiently dispatched during travel thus freeing up quality thinking-time, then I am a fan of the process I witnessed.  However, if that digital stack represented a typical day, then something is wrong.  We are wasting thinking-time, and that is a travesty.

The human brain has a great capacity to love, inspire, invent, improve, design and solve.  Why would we insert this amazing organ into a mindless process?  We can develop code for that.

Today, mobile devices and apps are NOT being used effectively.  We are using them to reduce and restrict thinking time - thinking that could be dedicated to solving problems, improving humanity, developing relationships and advancing the good.  An effective and efficient use of mobile devices and apps would be to use them to expand thinking-time, by reducing outside interferences and mindless busy work.

Just about anything of substance and value requires thinking-time.  Are companies valuing thinking-time as they should, or are they reducing thinking-time by packing more mindless busy work, data collection and reporting into a day via mobile apps?  I think it is time for each of us to be a bit more critical of the way technologies are being applied.  Are we thinking too small, or not at all?



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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Apps and the Marriage of My Virtual and Physical Worlds

Greetings Great Mobility Minds!  In January 2010, I asked the world for a mobile application that would help me reduce my personal risks and improve my life experiences.  Nearly 2 years later, I still do not know if this mobile solution exists.  So again, I am asking the great minds of mobility to point me in the right direction if this solution does exists.  If it doesn't exist, I encourage the great minds that are also great entrepreneurs to develop this product.  Here again, is my original blog article, with minor edits, from 2010.

I love traveling, hiking and reading good books. I enjoy growing tomatoes and pondering religious and philosophical themes. I love my iPad and iPhone. I crave Thai food. I love drinking coffee in a comfortable chair and reading the New York Times. I want a mobile application that will connect my lifestyle preferences to a map, predict my safety, and suggest locations conducive to my lifestyle choices and interests.

I would like to arrive in a new city and open my mobile application and have it suggest great walking tours and hiking trails that were close to highly rated coffee shops, Thai restaurants, bookstores and public gardens. I would want to see these locations on a map with route options that predict relative safety for those using the various routes.  I would love to be shown several options all based on my preferences.

The application could also show me user comments and ratings of those locations, and overlay crime and safety statistics of those geographic areas so I can weigh the risk of going there. Is the Thai food worth getting mugged, hit by a car or a falling tree limb?

While we are at it, let's predict the clothes I should wear based upon the weather forecast and time of year!

I can see it now - you should be able to set different safety ratings. You can configure the mobile application to show just the safest locations based upon accident, crime and health inspection data, or you can live on the wild side.This kind of mobile application is taking the next step.  It is converging the virtual world with my physical world and adding my preferences and interests.  It is being predictive.  It is using real time analytics based on "big data."

Does this mobile app exist?  I look forward to hearing from you!!!


*************************************************************
Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Audio Podcast- Mobility News Weekly, May 5, 2011

Download this audio podcast of all the mobility news for the week.  Listen to Kevin Benedict's obnoxious voice as he covers the subjects of mobility market trends, field mobility, mobile retailing, mobile marketing and mobile money.

Listen to the audio podcast here!



Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Future of Enterprise Mobility
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: Sybase's Mike Oliver, Part 1

Mike Oliver
I first learned about Mike Oliver, European Mobility Marketing Manager for Sybase, because we are both on the agenda for the upcoming conference in Brussels entitled The Enterprise Mobility Exchange.  Mike was kind enough to schedule some time to share with us.

Note: These are not Mike Oliver's exact words, rather my notes from our interview.  However, Mike did review these notes for accuracy prior to publishing.

Kevin: Why are you going to the Enterprise Mobility Exchange in May? What is the value?

Mike: I spoke at this event last year and found that the quality of the delegates is unmatched. People must pay to attend. The focus has been on utilities and field services and this is a great market for Sybase and our partners. We have found great opportunities from this event every time we have attended. We always get more meetings than we have on our schedule.

Kevin: What are your current roles and responsibilities?

Mike: I am the European Mobility Marketing Manager for Sybase. Before SAP acquired us, I was responsible for marketing our mobility solutions across all of Europe. Now I cover a subset of our products including Afaria and SQL Anywhere.

The Enterprise Mobility Trends of 2011 - Webinar

Looking into the Future
I would invite you to consider attending the following webinar on enterprise mobility Thursday, March 10, 2011.  It is a panel discussion on how apps and tablets are transforming businesses.

Here is the description of the webinar from Sybase:

Join us for a lively discussion on the latest trends in enterprise mobility with the expert authors of the just-released Enterprise Mobility Guide 2011 published by Sybase.

We'll cover the latest trends in mobile device management and app development - platforms such as iOS, RIM and Android and hardware such as smartphones and tablets - all from the business perspective that matters to you.

Guest experts include:

  • Kevin Benedict, a leading independent mobility analyst and consultant in the SAP ecosystem
  • Phillipe Winthrop, former Strategy Analytics analyst and creator of the Enterprise Mobility Forum
  • Lynette Luna, Editor of FierceMobileIT and Contributing Executive Editor to FierceWireless
  • Host: Eric Lai, UberMobile blogger at ZDNet and editor-in-chief of the Enterprise Mobility Guide 2011

BONUS! All webcast attendees will be among the first to get a free copy of the new Enterprise Mobility Guide 2011 mailed to them. Contributors to this 130 page book include: industry experts from Accenture, Google, Motorola, Orange, RIM, Samsung, Verizon, and others; analysts from the Yankee Group and Enterprise Mobility Forum; and leading executives from Sybase and SAP.

Date: Thursday, March 10, 2011
Time: 2-3 PM ET/11-12 noon PT


***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Challenges in Enterprise Mobility Today



I recorded and uploaded a new 11 minute Video Comment on what I have learned recently about the challenges in enterprise mobility.  The information in this discussion came from the several dozen mobile experts that I have recently interviewed. So get out the popcorn and soda and pretend to enjoy it!


***************************************************
Kevin Benedict,Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Starbucks Drives Mobile Technology with One Million Mobile Payments in a Month

Starbucks Card Mobile Payment
Starbucks is reporting that between January 19 and February 15 of 2011 over one million payments were made at Starbucks locations using the new Starbucks Card Mobile Payment application.  This mobile app provides the following features:
  • Lets you pay for drinks and food by having your mobile phone screen scanned at the counter
  • Lets you view your balance
  • Lets you check your Stars in the My Starbucks Rewards program
  • Lets you reload your card
  • Find the nearest store
With mobile payment accepted at more than 6,800 company-operated Starbucks stores and over 1,000 Target locations, there are many locations to use this mobile app.

The Starbucks experience is all about routine, consistency and comfort.  Having 7,800 locations accept and support this same mobile application is a powerful change agent.  I predict that this move by Starbucks will be seen as the launching point for mobile payments among us in the masses.

********

On another note, Smartsoft Mobile Solutions, an SAP services partner, is currently working with some of the largest retailers in the world on mobile retailing projects.  These are B2C (business-to-consumer) mobile retailing applications.  Mobile retailing is not all they do, but they have some very interesting wins in this market.

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobile Phones, Cameras and Enterprise Mobility

Touch Inspect
I believe that enterprises are not yet taking full advantage of the cameras and video capabilities on mobile devices.  I also believe the saying, "A picture paints a thousand words."  The attached image of the fire hydrant as seen in the mobile application, Touch Inspect from Mobile Epiphany demonstrates how a quick photo, with quick photo editing tools, can communicate a great deal of information.


I also predict that as more applications like the iPhone's FaceTime become available you will see more mobile applications within the services sector integrate them into their solutions.  Not only can these digital cameras be used to record work, but connected to a GPS enabled devices, they can help document compliance, monitor SLAs, help in training and provide real-time and onsite expert advice.


This 2nd image demonstrates how I believe a junior service technician could utilize a live video feed to communicate with an experienced expert back at the office.  The expert can watch the live video feed from the remote jobsite and quickly help the less experienced service technician complete their work.


What do you think?  Do you think digital cameras and video capabilities on mobile devices are still under utilized?


Whitepaper of Note: Networked Field Services



***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

The Biggest Challenges in Enterprise Mobility Today


On Thursday, February 17th, at 1 PM EST, I will be opening a webinar with a discussion on the biggest challenges in enterprise mobility today.  Not just my opinions, but the opinions of over a dozen mobility experts that I have interviewed recently. I will be the first presenter, and then handing it over to Steve Levy, CEO of Pyxis Mobile to discuss The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions - The Four Big Issues for Mobilizing SAP and Other Enterprise Systems.I invite you to participate by registering here.


***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: Acando's Hans Nygaard, Part 1

 Acando's Hans Nygaard
I recently had the privelege of interviewing Hans Nygaard from Acando, a consultancy company with over 1,000 employees in six European countries.  SAP is one of Acando's most important partners.

Hans is the Manager for Mobile Solutions and focuses most of his time on blue collar and field services kinds of mobile projects.  They work on a lot of 100-200 user projects, but are currently working on a large deployment that includes 5,000 service technicians in 14 countries.

Hans has been working in the SAP ecosystem since 2003 and on SAP related mobility projects since 2007.  He has a wife and two kids and lives 45 minutes outside of Copenhagen.

Note:  This interview consists of both written and verbal responses from Hans.

Kevin:  Since you have been involved in SAP enterprise mobility since 2007, what are your thoughts about SAP's acquisition of Sybase in 2010?
Hans: I have mixed feelings.  It was a lot of money.  Sybase has great offline and push mobile technology, so that is good, but I am still confused about how Sybase's and SAP's middleware will merge into one mobile middleware solution.

Kevin: What mobile device(s) do you carry?
Hans: iPhone 4, iPad and a laptop (PC).

Mobile Expert Interview Series: Newelo's Kimmo Jarvensivu

Newelo's Kimmo Jarvensivu
One of the things that has been missing from my Mobile Expert Interview Series is the European view on enterprise mobility, so this week you will see a number of interviews from mobile experts from that side of the pond.

Today, we are interviewing Kimmo Jarvensivu who is the VP of Sales and Business Development for mobile platform vendor Newelo which is located in Finland. Newelo is a spin-off from Nokia currently with ten direct employees and part of the R&D is subcontracted. He is also a big fan of anything Finnish including Angry Birds!

First, some background on Kimmo.  He worked as a GIS consultant in the 90s, and in 1996 moved to Nokia Networks for Operation Support Systems.  Later, he moved into Nokia's Managed Services area which was responsible for GSM network operations and Field Force Management around the world

Note:  I interviewed Kimmo using Skype.  He also sent me written responses to many of my questions.  I combined my notes with his answers for this article.

Kevin: What mobile device(s) do you carry?
Kimmo: Currently I have with me Nokia N900, N8 and E72. N900 is my personal phone, others are for testing purposes. On my desk, I have iPhone and Android ZTE Blade and Archos 7o Internet tablet. It is good to compare different mobile devices and gain end-user experience. In our business area, the most important factors are end-user experience and integration to backoffice system, so it is good to have "hands-on" experience on those applications and devices.

The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions

Mobility can be a Challenge
I will be participating in a two part webinar next week on Thursday, February 17, 2011 1:00 PM - 2:00 PM EST that I invite all of you to attend.  I will be presenting my research results in the first part called Challenges in Enterprise Mobility from the Experts, and the second part, The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions - The Four Big Issues for Mobilizing SAP and Other Enterprise Systems will be presented by Steve Levy, mobile industry expert and CEO of Pyxis Mobile.

Enterprise-grade mobility is quickly becoming a core component of every company’s IT environment. However, it brings with it some big and often hidden challenges that companies need to plan for, including:


  1. Multi-device proliferation: support for a growing number of smartphones
  2. Data integration: the freedom to connect to any data in the enterprise
  3. Security: more than just authentication
  4. Agility: the need to iteratively update applications with new content and functionality in a quick and easy way

 Please join us!  Register here.

***************************************************
Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Weird, Odd and Strange Mobility Series: iPhones Pointing to Ladies, Creative Hand Gestures and Robot Students


WWI Motorcycle with Mobile
Radio Included
Student Sends Remote Controlled Robot to School

High school student Lyndon Baty has a weakened immune system that prevents him from actually attending school, so he's using a remotely-controlled "robot" that allows him to move from class to class and interact with teachers and other students using nothing more than his laptop and webcam at home.  This is an interesting adaption of M2M (machine-to-machine) and mobile communications.  Soon we will be able to send robots to represent us at speed dating events, class reunions and office parties.

http://www.engadget.com/2011/02/03/texas-student-sends-robot-to-school-in-his-place-cant-get-it-t/

Using Hand Gestures on Your Computer?

Israeli based eyeSight Mobile Technologies has released its hand gesture interface solution for computers using the Android and Windows platforms.  Users can control their music and video players, browse through eBooks, manage presentations, play games, control PC apps and carry out many other tasks by simply gesturing.  I can image all kinds of strange and interesting gestures that could be implemented.

http://www.engadget.com/2011/02/03/eyesight-brings-its-gesture-controls-to-android-tablets-windows/

RoboEarth Teaches Robots to Learn from Peers and Pour Creamy European Fruit Beverages

I read about RoboEarth this week and it is both interesting and scary.  The purpose of this European Commission project is to create robots that can teach each other how to do things without human involvement or programming.  I just exposed my teenage daughter to the Terminator series this year, and this sounds a lot like the beginning of SkyNet.  RoboEarth has already taught one robot, the TechUnited AMIGO, to deliver a box of creamy fruit juice to a bedridden scientist.  The next thing you know it will deliver (via a time machine) a nearly indestructible robot determined to stop us from producing future rebels.

http://www.roboearth.org/project-scope

Do You Need to Find Ladies?  There is an App for That.

Geo-location solutions have already degenerated to Wheretheladies.at, a web app that aggregates Foursquare checkins by the female gender.  It has now, disappointingly, been approved by Apple and is available on the iPhone. The iPhone application has a big compass that points you in the direction of ladies. Not just any ladies, mind you, but ladies using mobile devices and Foursquare to checkin.  In addition, it helps you increase your odds of finding a lady by directing you to the location where there is the largest concentration of female checkins.

Alexia Tsotsis at TechCrunch writes, "We previously called this service “evolutionary advantage,” as it is essentially nerds using technology to circumvent Darwinism. The fittest now includes those who have smarts, or at least smartphones."


Whitepapers of Note:

***************************************************
Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Weird, Odd and Strange Mobility Series: Suicide Bomber Receives Wrong Text

Early WWI Drones
Killer Text: A Russian suicide bomber blows up by accident. 

In an article by Daniel Kennedy for ZDNet he writes about a suicide bomber that was set to detonate a belt of explosives in Russia's Red Square on New Years, when instead the explosives went off early inside the safe house.  It seems the explosives were set to be triggered by a mobile phone call.  However, an automated "Happy News Years!" text message sent by the mobile network operator detonated the bomb early to the good fortune of New Years revelers. 

The rapid pace of the mobility revolution is having impacts on society in ways we could not have imaged a few years ago.  Mobile technology is helping replace governments, turning industries upside down (book stores, video stores, newspapers, TV and films, music, etc.) and changing the way we all communicate with each other.  How very strange indeed.

Silicon Valley's Google and Twitter Enable Egyptians to Tweet via Voice

Using Google's speech-to-text recognition technology, Twitter's hashtagging and massive distribution list, Egyptian citizens can still report their experiences to the world despite an Internet blackout.  Callers dial special numbers and their words are transcribed into a Tweet that is auto-tagged with #egypt.

Perhaps we can all learn to use hands free texting...or isn't that the same thing as calling?  How strange.

Whitepapers of Note:


***************************************************
Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Special Report: Advice from Mobile Experts

Mobility Experts
This report consists of the answers that seven enterprise mobility experts recently provided me in response to the question, "What advice do you have for companies considering implementing enterprise mobility solutions?"

• Make sure the users get to provide feedback and direction.  Make sure the mobile users will use it.  Make sure the mobile application actually supports the work and the way the work is done in the field.

• Think bigger.  Mobility is not a nice to have or a fad.  It is here to stay.  It will be here for the rest of your career.  It is now a core component of your IT environment.

• Plan on supporting your employees' personal devices.  Have a strategy for supporting personal mobile devices, and develop policies for managing and supporting them.

Mobile Expert Interview Series: Pyxis Mobile's T.L. Neff

TL Neff
T.L. Neff, is an EVP at Pyxis Mobile in charge of customer services.  We met last year when we both spoke at the same conference.  T.L. lives in the Boston area and is an expert in mobility.  Last week we were able to schedule some time together for an interview.

Note:  These are not T.L.'s exact words, rather my notes from our interview.

Kevin: What mobile device(s) do you use and carry?
TL: BlackBerry Torch, iPhone 4, iPad and laptop.

Kevin: What are your favorite mobile applications?
TL: Mobile CRM from Pyxis, Movela Netflix Queue Manager (a Pyxis app), TagIn (GPS tracking - our kids use it a lot to tell us where they are  located), FaceBook (I use it for both family and business.  Some customers respond faster on FaceBook than on email) and Skype Mobile.

Kevin: What industries do you see adopting mobility today?
TL: Everybody is implementing now.  Even personal friends tell me their companies are looking at mobility. 

Kevin: Where are you seeing sales opportunities?
TL:  A lot of our big sales opportunities come from analyst referrals.  Oracle World was also great for us.  We also did well at the BlackBerry Developer conference.  Both Oracle World and the BlackBerry Developer conference used our solutions for their mobile conference app which gave us a lot of exposure. 
B2C Mobile App

Kevin: What business processes are you seeing companies mobilize?
TL: We deployed our first mobile applications in 2002.  Back then they were sales force automation.  Now, customers are coming to us with needs in their marketing departments.  Some start with internal projects, and now have advanced to consumer facing apps.  Interactive marketing teams are calling us today. Customers have asked for mobile HR apps.  People buy from Pyxis because they need multiple apps and want to use our development platform.  They buy servers from us, but we don't have a per user fee.  When companies want a lot of mobile users, our model is perfect for them.  We are getting a lot of interest from medical and pharmaceutical firms.  There is a lot of interest in tablets today.  However, developers must realize that iPads are shared devices and security is an issue.  By shared I mean they are often used by many people so security across users is an issue.

Kevin: What are some of the most surprising developments for you in enterprise mobility over the past year?
TL: How quickly enterprises adopted iPads.  I thought companies would like them, but I thought it would take years for them to be adopted in significant numbers.  Also, we sold a lot of solutions to SMEs (small to medium sized enterprises).  SME start-ups can't imagine having solutions without mobile apps.  Many of these SMEs start a website at the same time as a mobile app.

Kevin: What advice do you have for companies just starting down a path to enterprise mobility?
TL:  Think bigger.  Mobility is not a nice to have, or a fad.  It is here to stay.  It will be here for the rest of your career.  It is now a core component of your IT environment.

Kevin:  How important is MDM (mobile device management) and security?
TL: It is critical.  When personal and business mobile devices are mixed, they must be managed.  Pyxis chooses to secure the mobile applications, not the device.

Kevin: Where does your company fit in the mobile enterprise solutions mix?
TL: We have a mobile development and production platform.  Customers buy servers from Pyxis when they want to deploy more than one mobile application.  We have companies that want to deploy dozens of different mobile applications on our platform.  We provide our customers with a mobile SDK.  It is a visual application development environment called Application Studio. 

Mobility requires flexibility, fast change, rapid evolution of devices and apps.  We enable you to rapidly develop, edit, and grow apps.  Some of our customers release new versions of mobile apps monthly.  We allow for these rapid changes.  Most of our competitors require huge development projects to change apps.  We take pride in developing mobile applications in eight hours.

Kevin: What industries are you focusing on in 2011?
TL: That is a hard question since we have customers in all kinds of different industries.  Probably the best way to describe it is we target Fortune 2,500 and OEM partners.  Our partners purchase a development license and build mobile applications for their customers.

Kevin: Where do you see mobility going in 2011?
TL: Mobility is growing so broad.  Companies will be looking not for one mobile application, but for platforms that can support ten different ones.  Companies are looking to mobilize everything.

Kevin: Tell me about your business model.
TL:  We are a mobile platform company with servers and a mobile SDK.  We don't sell by the number of mobile users.  We sell by the number of servers a customer needs.  The number of servers is dependent on the kind of mobile applications they want.

I want to thank T.L. for sharing his thoughts and experiences with us.

To read more in the Mobile Expert Interview Series click here.

***************************************************
Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Click to Download


Mobile Banking is Here!

Mobile Banking Apps
In the past couple of years, mobile banking has grown rapidly among smartphone users, and 2011 promises even faster growth.  During 2010, roughly 10 percent of households in the United States used mobile banking features on their smartphones.  Expect to see significant increases in those numbers in 2011.

During 2007 there were 10 million global users of smartphone banking.  By next year 150 million people will be checking their bank accounts on mobile devices, and by 2013 that number will increase to nearly 400 million. These figures are truly impressive.

With the rapid increase of mobile banking, financial institutions are realizing that customer satisfaction lies in mobile apps.  Approximately 1,000 U.S. banks now offer some type of mobile app for account management, but 29,000 more banks are expected to develop mobile banking applications within the next year.

Wall Street Analyst and SAP Enterprise Mobility

Happy Holidays
from Kevin Benedict!
I received an interesting call yesterday from a Wall Street analyst.  He wanted my opinion on SAP's acquisition of Sybase.  His premise was that there was not $5.8 billion worth of value in Sybase.  I responded that I had no expertise in valuation so could not help him in that determination.  However, I did have more than enough opinions on enterprise mobility to share.

I provided him the following list for his consideration during his valuation exercise:

1)  Had he looked into the potential value of Sybase's 365?  I said much of the world, and the fastest growing segments of the mobile market (LDC - less developed countries), are increasingly using SMS for mobile banking, money transfers, mobile payments, and many enterprise applications like field services, inventory, database queries, sales reports, etc.  He had not considered this.

Tablets, Mobile Applications and the Enterprise

I have been reading several articles lately that talk about how popular tablets are predicted to become in the enterprise market.  Here is an excerpt from one article that I read this morning:

More than one in five Americans will own a tablet by 2014, and 37 percent of them will own them for business use, according to a recent survey.

Current business use of tablets:
  • Business correspondence (58%)
  • Online meetings/Web conferences (37%)
  • Marketing (34%)
  • Training (33%)
  • Finance/accounting (32%)
  • Sales (27%)
  • Graphic design (27%)
  • Inventory management (27%)
  • Customer support (24%)
Another article stated, "Apple could sell 21 million units of its iPad tablet next year as half of the largest and most prominent companies in the world begin testing or deploying the iPad for corporate use, according to an analyst with Wall Street firm Piper Jaffray."


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