The problem with fingerspitzengefühl, in addition to difficult pronunciation - is knowing how much data a person needs in order to maintain situational awareness without it being too much. Today we have data coming at us from every direction. In fact, as I am writing this article I was notified that my security camera detected humans at my front door. I now have situational awareness, but at the cost of distraction. What is really needed is not just any information, but information that will materially impact one's ability to succeed.Fingerspitzengefühl: The literal translation of this German word is finger tip feelings. It is used to describe one's ability to maintain situational awareness by receiving real-time data.
Layers of GIS Maps
Showing posts with label digital strategies. Show all posts
Showing posts with label digital strategies. Show all posts
Technologies Without Strategies
My Interview with RAF Air Commodore John Wariner on Digital Transformation
In this special interview, I am honored to have as my guest John Wariner, Air Commodore for the Royal Air Force. John has served 36-years in the RAF and has seen and experienced incredible changes, served in both Afghanistan and Iraq, and led digital transformation initiatives involving tens of thousands of users. In this delightful interview, we dig deep into organizational changes, agile operations, military strategies, and running an IT organization from tents in combat zones in the desert.
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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
A Deep Dive Interview with Marketing Expert Chandar Pattabhiram, CMO of Coupa Software
In this interview Coupa Software’s CMO, Chandar Pattabhiram, shares his thoughts on marketing strategies, frameworks and insights. He then looks into the future and provides his thoughts and predictions for the future of marketing. Enjoy!
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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
A Deep Dive into the State of Video and Web Conferencing with Zoom President Dave Berman
In this episode we review the history of web and video conferencing with the president of Zoom, Dave Berman. We explore how the new generation impacts management, sales, marketing, internal and external communications, and why it should be an important component of every company’s digital transformation strategy.
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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
Microsoft's Challenges with Digital Transformation - An Interview with Jim DuBois, Former Microsoft CIO
I recently had the privilege of interviewing Jim DuBois, former CIO of Microsoft, in London, UK at the CIO WaterCooler Live event. In this interview we explore the challenges Microsoft faced in their digital transformation efforts moving from on premise software to a cloud focused organization. We also dig into the meaning and importance of operating in an agile environment. Enjoy!
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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
My Interview with Mark Lister, Chief Digital Officer, and Peter Rogers, EVP of Ness Digital Engineering
In this episode recorded in London, I have the privilege of interviewing both Mark Lister the Chief Digital Officer, and Peter Rogers the EVP of Ness Digital Engineering. We discuss how Ness, as a services company, has digitally transformed to meet changing customer expectations, and what trends they are hearing from their global clients. Enjoy!
Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
Digital and Marketing Leadership: Tibco's Richard Mendis
In this episode, I continuously call Richard Mendis the Head of Product Management, when he is really the Head of Portfolio Product Marketing at Tibco, but even with my mistakes this is a terrific interview. Richard shares what digital transformation really looks like inside an organization. He identifies where obstacles are in a typical IT environment that limits a company’s ability to change and to achieve agility, then shares how those limitations can be overcome. Plus, he shares his insights on marketing. Enjoy!
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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
Digital and Marketing Leadership: Sophie Vu, CMO, Vibes
In this episode, I interview mobile marketing expert and Vibes CMO Sophie Vu. Vibes has been a critical part of the core international mobile network infrastructure for decades, but did you know they provide all kinds of interesting mobile marketing apps, platforms and tools for marketers? Watch this episode to learn how this rapidly developing market is evolving, and also learn what it's like to be a CMO in this environment. Enjoy!
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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
Digital and Marketing Leadership Series: Efrat Ravid, CMO ContentSquare
In this episode we dig deep into website analytics and customer journeys with digital marketing expert and CMO Efrat Ravid. We explore the topics of romance in France, website habits in Germany, how to use activity-based analytics to help businesses understand exactly what content is working and effective, plus much more. This interview is valuable to any digital/website marketing leader or practitioner. Enjoy!
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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
My Interview with Digital, AI and Marketing Expert Chris Willis, CMO @Acrolinx
In this episode, Acrolinx CMO, digital, AI and marketing expert Chris Willis, walks us through the use of artificial intelligence to ensure marketing, brand and message clarity and consistency. Their platform “learns” content strategy, and makes it actionable across your enterprise. They deliver a comprehensive view of content quality, while monitoring key metrics and fine-tuning guidance with AI.
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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
My Interview with Digital Marketer, Account Based Marketing Expert and Terminus Co-Founder Sangram Vajre
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| Sangram Vajre |
This transcript was edited for readability. The original video recorded interview can be watched here.
Hello, I’m Kevin Benedict, Senior Vice President of Solutions Strategy here at Regalix, and I want to thank all of you for joining this Digital Expert Interview series. I’m just thrilled to have as my guest today, Sangram Vajre. Sangram, thanks for joining us.
Thanks for having me, Kevin. I’m excited.
Sangram is the co-founder and chief evangelist of Terminus. Why don’t you tell us about Terminus?
We started Terminus in 2014. We thought that something was wrong with the way marketing and sales worked. Forrester came out with this research around 2014 that reported less than 1% of leads turn into customers. Thinking about that, there’s something fundamentally wrong with the way B2B marketing and sales is working if only 1%, or less than 1% is turning into customers.
We are on a mission to build the best-in-class account-based marketing (ABM) platform and community to help B2B marketers be heroes in their organization. That’s our mission statement.
Our platform connects with Salesforce and LinkedIn and you can literally say say here is a list of companies I want to go after. Here are the types of people, and the roles we want to go after. We’ll help you advertise to them across mobile, LinkedIn, web and videos. It will also give you analytics at the account level. You can answer the question, the age old question, “Where’s my money going?” We can also help you understand which accounts are spending what money.
Digital and Account Based Marketing Expert Interview with Terminus' Co-Founder Sangram Vajre
In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and customers’ experiences today. This information is not just important to marketers and revenue officers, CIOs and CDOs are now supporting and responsible for digital customer and prospect interactions so this information is important to all leaders.
Even before a prospect becomes a customer, they are evaluating vendors based upon the quality of their experiences. ABM is about using data, digital technologies, analytics and personalization to provide the best possible experiences for a prospect during their path-to-purchase journey. It is also, of course, about sales teams being more effective at closing deals. Enjoy!
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Even before a prospect becomes a customer, they are evaluating vendors based upon the quality of their experiences. ABM is about using data, digital technologies, analytics and personalization to provide the best possible experiences for a prospect during their path-to-purchase journey. It is also, of course, about sales teams being more effective at closing deals. Enjoy!
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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
Data, Competition and the Evolution of Product Identity
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| Digital Identities |
Today, everything is generating data – websites, smartphones and apps, vehicles, manufacturing processes, home automation systems, smart cities, etc. However, as much as technology enthusiasts like me talk and write about digital transformation, many products and processes still remain analog, but that’s changing.
It seems every week we read about another retail chain filing bankruptcy or administration. The struggles retailers are having today are significantly impacting their suppliers – the manufactures. Think about the problems toy manufacturers are facing! All the largest toy retailers are gone. How then do toy manufacturers sell toys to consumers without the retailers? The answer is manufacturers must get to know, and better communicate with their end customer. That doesn’t mean removing retailers from the mix, but rather a changing of roles and responsibilities. Manufactures need to take on more of the responsibility of promoting their products and directing buyers to locations where they can purchase their products.
Products, and data about them, can generate an incredible amount of value if they have unique digital identities and are tracked and traced as the following example demonstrates. This list, of major steps in a typical product lifecycle, summarizes where data could be generated as a result of having a unique digital identity, tracked and shared.
- Design – a new type of product is designed, diagrammed and patented in a digital format
- Source – capture data about materials, ingredients, sustainability data
- Digital press releases, marketing and training material are all tracked for location, use and effectiveness and associated with the unique digital identity
- Manufacture – When, where made, batch, production line, packaging components
- Distribute – logistics details, stock location and quantity, 3rd party logistics (3PL) performance
- Retail – Which store, shopper engagement, product authenticity
- Consume – who, when, where, consumer patterns, consumption data
- Operate – live usage data, proactive data monitoring, replenishment, subscriptions
- Recycle – where recycled, sustainability data, change of ownership
- Responsibly disposed – how were the components disposed, when, where, how
- Patent protection – monitor business terms for use, and any violations
Let’s now walk through a product lifecycle scenario together.
- You develop a new innovative type of automotive battery. You give each battery a unique digital identity. The digital identity is associated with its design and patent. It comes with an embedded sensor.
- You issue press releases, produce product information and training materials in digital formats that can report their use and effectiveness. Resellers are trained, tested and certified all online.
- All the materials used in the battery are identified, tracked and documented including their source, ingredients and sustainability data. This information can be used to be compliant to regulations, and in marketing and educational material to attract buyers and to create brand loyalty.
- The battery is manufactured in Lexington, KY USA. All the information concerning when and where it was made, the batch, production line and packaging components are documented and tracked for quality and safety. All the steps that were taken to make the process sustainable can be reported and shared and have marketing and loyalty value.
- The batteries are distributed to automotive parts stores, and the inventory levels and locations are documented and tracked from factory to retail stores. These inventories can show up on Google Location search, Paid search and Inventory searches for all locations. The manufacturer did not wait for resellers to effectively load their products, digital content and update their inventory amounts, rather the battery manufacturer did it – it was that important.
- Some retail stores allowed battery inventory levels to be monitored by the manufacturer for replenishment purposes, product and brand authenticity, sales levels, pricing and marketing campaign effectiveness.
- The consumer is encouraged to register the battery with the manufacturer. They are rewarded with special performance guarantees. The data is now monitored – who bought it, for what purpose, when, how is it working, is the customer happy, etc.
- The product is monitored in real-time for quality and performance. Any recognized issues are noted, the user is alerted and issues are tracked and resolved proactively.
- When the battery’s lifecycle has been completed, the battery is delivered and registered at a recycling location. The battery ownership changes to the recycling service provider.
- The battery components that no longer have value, or are too dangerous to reuse, are disposed according to regulations. The details of when, how and where are documented and reported.
- Even after the product lifecycle is complete, the design and patent may live on. These must be tracked and protected to extend the product’s value.
Companies that cannot capture accurate data and report effectively on their products and product lifecycles are blind, and will be unable to respond to these trends and the desires of their customers.
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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
AI and Marketing Mix Modeling
"Marketing mix modeling (MMM) is a way to optimize advertising mix (where money is spent on advertising) and promotional tactics with respect to sales revenue or profit. It is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies’ internal data, to quantify the sales impact of various marketing activities."As I dug deeper into MMM I saw both the value and the complexity involved. However, my liberal arts degree, in no way prepared me for it.
The ideas and concepts around MMM have been used in the CPG (consumer packaged goods) industry for decades, but little outside of that industry. The reason - it required massive volumes of data and greater computing power than was available at an affordable price. Today, however, with digital transformation, increasing numbers of digital customer interactions, the abundance of data, algorithms, analytics dashboards, artificial intelligence and everything-as-a-service, MMM is rapidly expanding.
IT Leadership Series: SAP's Christine Ashton, Global CDO, Digital Office, Cloud ERP
I have the honor of hosting the CIOWaterCooler.com's IT Leadership Series, and this week I had the privilege of interviewing Christine Ashton, SAP's Global CDO, Digital Office, ERP Cloud. In this interview, we dig deep into her insights on digital transformation, AI, automation and the economic case for running ERPs in the cloud, plus what it takes to win in a fast changing technology environment. Enjoy!
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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
Is Silicon Valley Worth It?
Have you ever wondered why technology start-ups aggregate in Silicon Valley like moths to a flame?
Office space is expensive. Hiring
employees in the valley is costly. Competition
for talent is fierce. Buying a home is
cost prohibitive and traffic is horrible.
Yet start-ups continue to locate here.
What are the attractants? Let's consider the following:
Traditional consulting practices promote the fact they
have decades worth of accumulated business processes, system designs, economic models,
methodologies and experiences from years of providing IT and business strategy consulting
to large multinational companies. The problem is the large legacy S&P 500 companies are not the models for agility and digital acumen today - think about the trouble GE is in. Today the average number of years a company can stay in the S&P 500 is predicted to be only 14 years. Today, agile Silicon Valley companies are the ones commanding the most attention.
Having Silicon Valley DNA today is more important than archives full of historic processes and decades of experience deploying legacy systems. Silicon Valley is the very epicenter of digital transformation and the companies here think and act differently. Silicon Valley DNA is a digital mindset, a paradigm, a culture, a perspective and an operational
strategy. It assumes there are
competitive advantages to be found in change and innovation - just waiting to be exploited. It
aggressively pursues new business models and innovations based on the belief
there is value in learning, whether the experiment is a success or a
failure. It seeks examples of successful
proof of concepts across all industries, and then seeks ways to apply those
findings to other business problems and situations.
Businesses with real Silicon Valley DNA are located in the
Silicon Valley. It means they are
surrounded by innovative people both inside and outside the company that are
working with and learning about emerging technologies and business and economic
models every day. It means they are
collecting and working with new ideas every day - assembling and reassembling
them to form new products, services and businesses. It means they have unleashed their employees’
creativity to integrate and test unique combinations of technologies in search
of additional value.
Being located in the Silicon Valley and having Silicon
Valley relationships also benefits new start-ups seeking to fund interesting
ideas and new ventures. In addition, start-up
teams benefit from being in close proximity to experienced technology leaders,
investors and advisors.
Consulting companies with Silicon Valley DNA, are made up
with people that think differently. They
thrive in an environment and culture that attracts ambitious, competitive and
driven innovators and entrepreneurs.
They are not seeking status quo, but rather they are trying to make a
positive impact through change.
Where many traditional businesses struggle with change and
experience a deep-set institutional and leadership resistance to it, businesses with Silicon Valley DNA recognize change as an opportunity to capture additional
competitive advantages and deliver more value.
Silicon Valley consulting companies often have an abundance
of knowledge and experience on how to take an idea from a concept to a new
business ventures. Often within
leadership teams they have the accumulated experience of having worked in
dozens of different start-ups. This
experience has shaped them into entrepreneurs.
Their natural approach to any project is from a business start-up perspective. This mindset is missing from many consulting
companies that focus primarily on staffing and long-term ERP implementations
and deployments.
Another Silicon Valley DNA character trait is a healthy
disrespect for how things have been done in the past. Traditional market rules and behaviors,
business model norms, institutional and industry practices are often not
respected. In fact, they are often
viewed as mere artificial limitations created by incumbents for the purpose of
protecting their own status quo and limiting customer choices and options. In the Silicon Valley rewards are given most
often to those that think out-of-the-box, not to those trying to fit in it.
Silicon Valley consulting companies and entrepreneurs often believe in fuzzy
math. They believe that 2 + 2 does equal
5. They have witnessed firsthand
entrepreneurs networking independent car drivers together with ubiquitous
wireless broadband, maps, mobile apps, mobile payments and a demand for
transportation into – Uber! They have
experienced the value of collecting concepts, ideas, technologies and best
practices from many different industries and combining them into new business
models that thrives and add exponential business value!
We have of course generalized in this article. Not every business with Silicon Valley DNA is geographically located in Silicon Valley, but having this DNA is a huge advantage.
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Kevin Benedict
Senior Vice President, Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
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