Showing posts with label chatbots. Show all posts
Showing posts with label chatbots. Show all posts

Insights and Strategy from SAP's VP of Web Marketing Gail Moody-Byrd

Kevin Benedict and Gail Moody-Byrd
Kevin: Thanks for joining us today Gail!  Let’s talk about your title, Vice President and Head of Web Marketing at SAP.  What do you get to do in this role?

Gail: It’s really an interesting new role. It was created to do a couple of things. SAP.com, the website, is going through a transformation and we are moving from a site that largely generated awareness and shared information, to a site that drives business value. The team that works for me does a couple of things. We manage the web pages for products and industries, and now we are responsible for the performance of the website. How are the pages performing? How are they connecting with our visitors? We are making sure that every interaction is a good one.

We are giving website visitors a lot of opportunities, through chat and other things, to engage with the site.  We are also making sure that the hand-off from the website to the sales team is clean, clear and effective, and the leads they are getting are qualified and really interested. It’s an exciting time.

Kevin: Is the relationship between marketing and sales changing today?

Gail: Yes, today we are now part of the sales engine and technology. They (sales) are backward integrating into us (marketing) and we’re integrating forward into the sales. We are using all the technology that the SAP C/4Hana Suite has to make sure that we’re an integral part of the sales process.

In the past, sales didn’t think that the website was really that important [to making sales]. It was more of a showcase for customer references, but not really a place to do business. We are changing that.

The Latest Developments and Trends in AI with Microsoft's Global Strategist Nigel Willson

In this episode recorded in London at the CIO WaterCooler Live event, I interview my friend and digital expert Nigel Willson, who is a Global Strategist at Microsoft. We explore the state of artificial intelligence, machine learning, chatbots and much more. We then ponder the AI chasm. The chasm between talking about AI, and actually doing something meaningful with it. Enjoy!


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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital Expert Interviews: Oracle's Chatbot, AI and Mobility Expert Suhas Uliyar

I am excited to share an interview I recorded with Oracle’s digital, AI, chatbot and mobility expert Suhas Uliyar. In this interview we discuss the meaning of ambient human interfaces, the technology stack that enables chatbots, the power of interfaces that you don’t have to learn, and we learn that algorithms haven’t change that much in 25 years. I learned a lot and hope you will to! Enjoy!



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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Chatbots Rising - Learning from Oracle's Suhas Uliyar



    Kevin Benedict
    Senior Analyst, Center for the Future of Work, Cognizant
    View my profile on LinkedIn
    Follow me on Twitter @krbenedict
    Subscribe to Kevin's YouTube Channel
    Join the Linkedin Group Strategic Enterprise Mobility
    Join the Google+ Community Mobile Enterprise Strategies

    ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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