Tuesday, March 27, 2018

Digital Expert Interviews: VMware's CMO Robin Matlock

In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a  backend IT system perspective. In this episode, however, we dig deep into the impact of digital transformation on marketing with VMware’s Chief Marketing Officer, Robin Matlock.  She shares her insights on how VMware embraces digital transformation, how marketing in general is impacted and how she approaches her job as CMO.  Enjoy!
Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.