Time Continuums as a Competitive Advantage in Digital Transformation
We humans have a finite speed at which we think, analyze and make decisions that is largely determined by biology, chemistry and physics. These limitations were not a problem when business was conducted largely by face-to-face interactions with other humans. Today, however, in the digital age, businesses must operate in “digital” and ultimately in “future” time. Here’s a closer look at these different time continuums: Human time: Time governed by our biological and mental limitations as humans. We can only focus on a small set of data before our minds are overwhelmed. When important decisions must be made, our brains need time, significant time, to weigh all the variables, pros and cons and possible outcomes in order to arrive at a good decision. In times of high stress when making fast decisions is required, many of us don’t perform at our peak. In addition, weak humans that we are, we need sleep. We are not always available; we require daily downtime in order to function.