Surviving the Three Ages of Digital Transformation
When digital laggards finally recognize the degree of market disruption caused by the rapid adoption of digital technologies, and desperately try to outrun the inescapable Darwinian effect of their slow response, they will be faced with not one, but three ages of digital transformation to navigate and survive. Understanding these ages, and what is unique about each one, is critical for business strategy, prioritizing, planning, sequencing and budgeting. Today, we live and work in the Age of Disruptive Transformation. Traditional methods of conducting business, marketing products, delivering services, and engaging customers have been dramatically disrupted by digital technologies. These disruptions were caused by the rapid consumer adoption of a new set of new digital and mobile technologies, and the resulting behavioral changes. Enterprises that fail to recognize these consumer and market disruptions, and fail to rapidly respond to them, will ultimately join a long list of co