The New Mobile Shopper - Latest Research
I am deep into researching mobile consumer behaviors at this time, and am amazed at the impact that mobile technologies are having on us - especially millennials. Here are some examples from my research: People that use mobile devices to purchase products and services online, shop online far more frequently than those using only desktop/laptops. In fact, mobile shoppers purchase online once or more a week at a rate 82% higher than desktop/laptop online shoppers. People that use mobile devices to purchase products and services online, conduct research late at night, at a rate 46.1% higher than desktop/laptop online shoppers. People that use mobile devices to purchase products and services online, check store inventories late at night at a rate 66.7% higher than desktop/laptop online shoppers. People that use mobile devices to purchase products and services online selected " ease of navigating the website or mobile app " as a top factor that influenced their decision