Thursday, April 30, 2015

Mobile Apps - Personalizing While Respecting Personal Privacy

All the data I have been reading this week suggest mobile users want and value a personalized experience on their mobile apps or mobile website, but on the other hand they don't like giving up their personal data.  That means it is imperative to find the right balance so a mutually satisfying relationship can be fostered.  As we all know, the more data you have on an individual, the easier it is to configure a personalized experience.

In a fresh Cognizant survey this week involving 5,000 participants, 68% reported they are willing to provide information on their gender, 55% their age, and 65% their brand and product preferences, but the majority are not in favor of volunteering much else.  That is an interesting answer since 80% of the same survey participants belong to one or more loyalty and rewards programs, and the biggest reasons according to 74% are the points or rewards for each dollar spent.  The second biggest motivation was automatic discounts for loyalty program members.  That tells us there is a willingness to give up some level of data privacy if the rewards and discounts are valuable enough.

Mobile retailers need to find out how much personal data is worth to their customer base.  They need to give up enough in points, rewards and discounts to motivate the sharing of more in depth personal data.  Collecting data on social media is not the answer.  In my research, consumers don't like the idea of any kind of data collection for marketing purposes from their social media activities.  It makes them mad.  Mad is not a feeling a consumer products company wants to elicit from their customers.

It seems to me that a bold, transparent process would be best.  The online and mobile retailer should place a value on data.  For example:
  • Answer 10 specific questions about yourself and your preferences, and I will give you an automatic 10% off your purchases.
  • Answer 20 specific questions about yourself and your preferences, and I will give you an automatic 20% off your purchases.
  • Answer 30 specific questions about yourself and your preferences, and I will give you an automatic 30% off your purchases.
Whatever the real value, we all agree that there is a value to data.  Finding the real value, and transparently using that information to provide a personalized user experience, benefits all parties.

I think IoT (Internet of Things) sensors may also play a role in data collection and personalization. Rather than make people uncomfortable by tracking more personal data, sensors can track product data and that can be used to provide a personalized experience for the owner of the product.  Here is an example - a man buys a bass fishing boat and a service agreement.  Sensors (as defined in the service agreement) collects data on the boat engine.  Information such as:
  • Locations
  • Activities
  • Usage profiles
  • Hours of operations
  • Data and time
  • etc.
The boat engine information is added to the customer's profile to provide a "boater's profile" that can be used to personalize online and mobile experiences.

Follow me on Twitter @krbenedict.
************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Mobile Industry News and Strategies – Week of April 26, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

According to a study conducted by ICM Research in the UK, a majority of customers prefer to interact with retailers through their mobile websites and only download an app if they are incentivized to do so or if they are regular shoppers.  Read Original Content

Chinese e-commerce giant Alibaba has partnered with compatriot state-run mobile operator China Telecom to boost the adoption of mobile commerce in rural and isolated localities across China.  Under the agreement, Alibaba and China Telecom will offer 14 models of mobile phones with an embedded application for mobile commerce.  Read Original Content

The World Travel and Tourism Council estimates the global e-commerce industry at $16 billion, of which 70 percent, or around $11.2 billion, is represented by travel transactions.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit www.b2msolutions.com.  This newsletter is sponsored in part by B2M Solutions.

Europe is the global leader in terms of mobile broadband penetration, though by mobile shopper penetration on online buyers it was behind such leaders as Asia-Pacific and the Middle East and Africa. One-third of online shoppers in Europe used their mobile phones to shop last year.  Read Original Content

Forrester Research’s new five-year e-commerce forecast attempts to guess what the e-commerce industry will look like by 2019. One big projection: The e-commerce industry will top the $300 billion mark in sales this year and keep growing to nearly $500 billion by 2019.  Read Original Content


According to results from a StoreHippo survey, 78 percent of respondents felt retailers that have mobile websites and mobile apps are more likely to succeed in the changing market.  Read Original Content

A research group, RetailMeNot predicts Brits will spend an astounding sum of 14.95 billion pounds via m-commerce retail transactions for the rest of 2015. That’s an extra 6.54 billion pounds or an increment of 77. 8 percent to what was spent by Brits in the UK last year.  Read Original Content

Vodafone Germany, Deutsche Telekom, and Telefonica are working with six major retailers throughout Germany to introduce new mobile point-of-sale terminals. These terminals are equipped with NFC technology that will allow them to accept transactions being made from mobile devices.  Read Original Content

Online performance marketing drove £16.5 billion of consumer spend in the UK last year, equating to 10 percent of all eCommerce retail sales.  That’s according to a study from the IAB and PwC, looking at lead generation and affiliate marketing activity across 12,000 publishers.  Read Original Content

According to a Transparency Market Research report, the global near field communication market was valued at US $1.07 billion in 2012 and is estimated to grow at a compound annual growth rate of 43.7 percent during the forecast period from 2013 to 2019.  Read Original Content

Target is the first advertiser to test a new type of mobile video ad—dubbed Kapsule—from ad company Kargo. As readers on websites like Extra TV and Hollywood Reporter scroll down the screen, a sponsored video player slides out of the right side of the page to recommend related content.  Read Original Content

The mobile healthcare market is expected to grow at a compound annual growth rate of 47.6 percent from 2014 to 2020, according to Grand View Inc. Chronic disease management was a major contributor toward the rise in remote monitoring devices.  Read Original Content

While overall digital health funding declined in the first quarter of 2015, mobile health companies were an exception, raising about $282 million, according to a report by Mercom Capital Group, mHealth Intelligence reports.  Read Original Content

A new study on medication adherence will be presented at the 2015 Armada Specialty Pharmacy Summit by mobile health provider mscripts and Avella Specialty Pharmacy.  The study spans six months and finds that HIV patients are nearly three times more likely to adhere to anti-retroviral therapy if they use mobile health technology to assist them.  Read Original Content

Apps to help manage chronic conditions and other illnesses dominated the $220 million raised across 35 deals, according to a new report sizing up the first quarter of 2015 by Mercom Capital.  Read Original Content

The global enterprise mobility services market will grow at a compound annual growth rate of 18.5 percent over the period 2014-2019, according to IT Market Research Reports.  Read Original Content

The global BYOD market is expected to reach over US $225 billion by 2020, according to Consumer Market Research Reports. Tablets and phablets are expected to gain prominence as preferred devices owing to larger display size enabling ease of commonly used laptop applications, data access and communication.  Read Original Content

A partnership between Apple and IBM for developing enterprise apps has led to four new healthcare software tools aimed at helping nurses in patient care and management tasks.  Read Original Content

In a survey that was completed by 1,000 health app users in the UK and 500 health care professionals, the researchers asked questions about the use of smartphone technology.   One key finding for health care professionals: 81 percent believe mobile health apps can increase their knowledge of patient conditions.  Read Original Content

BlackBerry Ltd and NantHealth, a healthcare-focused data provider, launched a secure cancer genome browser on Sunday, giving doctors the ability to access patients' genetic data on the BlackBerry Passport smartphone.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Monitoring an Ear of Corn with an IoT Sensor?

Top 11 Articles on IoT, Mobility, Code Halos and Digital Transformation Strategies
IoT Sensors, Nerves for Robots and the Industrial Internet
Robots and I - Intelligent Process Automation, Siri and More
Mobile Apps, Blind Spots, Tomatoes and IoT Sensors
Sensors - Sensing and Sharing the Physical World
IoT Sensors, Tactile Feedback, iPhones and Digital Transformation
Jon Reed and Kevin Benedict Discuss Enterprise Mobility Strategies and Managing TCO

Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
99% of mobile device failures are NOT predicted but ARE predictable
Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization


************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, April 29, 2015

Speed, Personalization, Analytics and Enterprise Information Systems

Ninety percent of 18-34 years old strongly value a personalized mobile and web experience, and eighty-two percent of of those over 45 years old value personalization.  What kind of personalization?  Forty-seven percent of shoppers prefer location or time-based personalization in mobile applications or websites.  In other words, don't show me things that are not available for me to purchase in Boise at this time, or that I don't like!  Given this survey data we all know what needs to be done and are taking the necessary steps to be able to offer personalization, right?  Wrong it seems.  Many companies are not using available data to understand their customers better so they can provide them with contextually relevant and personalized mobile application experiences.

My colleague, Benjamin Pring, at Cognizant's Center for the Future of Work recently published a research paper titled Putting the Experience in Digital Customer Experience.  In his research he found fewer than 20% of respondents use analytics generated by application programming interface (API) traffic to understand their customers’ online and offline purchase journeys.  Just 41% of respondents in the retail industry say they will be effective at analyzing customer metadata by 2017.  A mere 42% of respondents say they have adequate tools and skills to analyze digitally generated data.  Only one-third of respondents have made adjustments to their business model to pursue strategies driven by digital information about their customers.

An additional challenge, is that personalizing mobile user experiences takes speed, speed many do not have available in their current IT environments.  As organizations begin developing mobile strategies and implementing mobile apps, they quickly realize simply developing and deploying basic mobile apps, infrastructure and frameworks is not enough.  They must push further and implement a real-time enterprise to remain competitive.  This real-time requirement is at the root of many problems.  Eighty-four percent of survey participants reported they have IT systems too slow or incapable of supporting real-time mobility, which negatively impacts mobile app performance and the user’s experience.

We have some more work to do.


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, April 28, 2015

Kevin Benedict's Connected Globe News Weekly – Week of April 26, 2015

Welcome to Connected Globe News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Mobile Industry News and Strategies

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Eleven billion sensors are attached to production lines, electric grids and logistics networks in homes, offices, stores and vehicles all feeding data into the IoT. By 2020, projections are for 50 billion, and at some point, it may be a trillion. Cisco forecasts by 2022, private companies will gain $14 trillion from the IoT.  Read Original Content

According to a new report from MarketResearch.com, the healthcare Internet of Things market segment is poised to hit $117 billion by 2020.  Read Original Content

According to Gartner, there will be over 25 billion connected devices by 2020. With so many connected devices talking to each other, software that encrypts and protects will be vital.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit www.b2msolutions.com.  This newsletter is sponsored in part by B2M Solutions.

Big news in the land of technology: Microsoft recently partnered with German appliance maker Miele to launch new smart appliances connected to its Azure Internet of Things services.  Read Original Content

BlackBerry has announced a managed certificate service through its subsidiary Certicom that will help secure a wide range of IoT devices. BlackBerry says it already began issuing certificates through Certicom for a smart parking meter project in the UK; a region with more than 104 million such meters and home energy management devices.  Read Original Content


By 2020, more than 50 percent of government agencies with direct citizen engagement missions will direct at least 25 percent of their programmatic budget to 3rd Platform technologies and IoT, according to IDC Government Insights.  Read Original Content

Sprint is seeking to chip away at AT&T Mobility's position as the leading U.S. carrier providing M2M solutions by expanding the reach of its own portal for letting customers manage connected devices.  Sprint is launching "Command Center 2.0," and is bringing the portal to customers in more than 200 countries and territories.  Read Original Content

Machina Research predicts the IoT market opportunity will be worth US $4.3 trillion in 2024. The company points to the fact that as M2M markets evolve and transform to IoT, these markets will include greater shares of traditional IT markets, ultimately subsuming them.  Read Original Content

India's push to accommodate a booming urban population and attract investment rests in large part with dozens of "smart" cities. Prime Minister Narendra Modi promised 100 so-called smart cities by 2022 to help meet the rush and according to KPMG, this plan will cost about $1 trillion.  Read Original Content

TechNavio's analysts forecast the global M2M services market in the retail industry will grow at a compound annual growth rate of 34.30 percent over the period 2015-2019.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Monitoring an Ear of Corn with an IoT Sensor?

Top 11 Articles on IoT, Mobility, Code Halos and Digital Transformation Strategies
IoT Sensors, Nerves for Robots and the Industrial Internet
Robots and I - Intelligent Process Automation, Siri and More
Mobile Apps, Blind Spots, Tomatoes and IoT Sensors
Sensors - Sensing and Sharing the Physical World
IoT Sensors, Tactile Feedback, iPhones and Digital Transformation
Jon Reed and Kevin Benedict Discuss Enterprise Mobility Strategies and Managing TCO

Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
99% of mobile device failures are NOT predicted but ARE predictable
Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization


************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Friday, April 24, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of April 19, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

According to the latest Internet Retailer’s 2015 Top 500 Guide, more merchants are using Branding Brand than any other mobile commerce platform. Branding Brand offers mobile commerce services to merchants that are interested in engaging the mobile consumer base.  Read Original Content

Online marketplace company Snapdeal has acquired a Bangalore mobile recharge service called Freecharge.  This makes Snapdeal the largest mobile commerce company in the country.  Read Original Content

Younger Internet users are driving the mobile commerce growth, with roughly 40 percent of those between the ages of 16 and 24 worldwide using a mobile device to shop online each month, according to a quarterly m-commerce report from Global Web Index.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit www.b2msolutions.com.  This newsletter is sponsored in part by B2M Solutions.

Mobile now accounts for more than a third (34 percent) of all global ecommerce transactions, with US mobile transactions growing 10 percent in just the last three months, a new Criteo report reveals.  Read Original Content

A new study released by Barclays shows U.K.-based consumers — who currently spend $14.2 billion a year on mobile retail transactions — are predicted to spend $78.7 billion annually on such purchases by 2024.  Read Original Content


BlackBerry has announced its acquisition of WatchDox, a move designed to further enhance what BlackBerry calls its best-in-class mobile security and give enterprises unmatched control over their files even after data leaves the corporate network.  Read Original Content

There could be a resurgence in email if Google’s new targeting program gets off the ground.  Reportedly, Google is discussing ways to allow advertisers to target ads in search results at their existing customers. If advertisers hand over customer information such as email addresses, Google could then use that information to target ads.  Read Original Content

Apple Pay may finally be ready to expand beyond the U.S. market. Recent reports suggest Canadian banks have been in negotiations concerning Apple Pay and, if successful, these negotiations could bring the mobile payments service to Canada by the end of this year.  Read Original Content

According to Matthew Bright, Chair of the NFC Forum’s Retail working group, and director of technical marketing at Thin Film Electronics, there are about one billion NFC-enabled phones worldwide.  Read Original Content

Global ad spending on social media will total $23.68 billion this year and reach $35.98 billion by 2017, accounting for 16 percent of all digital ad spending worldwide, according to the latest projections from digital consultancy eMarketer.  Read Original Content

The mobile health market is expected to reach $32 billion by 2019. The US is not the only country leading in mobile health adoption, as Denmark is a leading nation in Europe advancing in the mobile health market, according to a survey published by market research company Research2Guidance.  Read Original Content

Partners HealthCare has announced a partnership with Samsung Electronics to co-develop mobile health solutions. Initially, the Boston-based integrated health system will work with the electronics giant to create chronic condition management software.  Read Original Content

With mobility expected to become a more strategic priority for Australian organizations, the enterprise mobility market has been forecast to reach AU $4.9 billion by 2019, according to Telstye's latest study.  Read Original Content

The global mobile phone market is expected to reach 2.35 billion units in 2019, up from 1.96 billion in 2014, according to the latest worldwide forecast by technology analyst firm CCS Insight.  Read Original Content

A new Decisive Analytics report shows that across the U.S., Europe, and Asia the majority (68 percent) of enterprise IT decision makers say preventing or mitigating targeted attacks is the single most urgent mobile security priority, followed by achieving and maintaining regulatory compliance (66 percent).  Read Original Content

Eighty-one percent of CEOs see mobile technologies as being strategically important for their enterprises.  The top three technology priorities of industrial manufacturing CEOs are mobility (73 percent), cyber security (72 percent) and data mining and analysis (70 percent), according to PwC’s new report.  Read Original Content

InstaMed, a health care payments network, has announced it will be supporting mobile payments made through Apple Pay. According to InstaMed, approximately 20 percent of consumers have unpaid medical bills. This is largely due to confusion regarding the payment process.  Read Original Content

Tumblr introduced a change to its service that will encourage users to purchase or fund products and campaigns on other websites, including Etsy and Kickstarter. With an update to its mobile application for iOS, posts that link to those sites as well as others will now automatically be given buttons that let others “Buy,” or “Pledge,” or “Get Involved.”  Read Original Content

Mobile advertising spending in the US jumped 76 percent to $12.5 billion last year, overtaking display ads to become the second-largest online ad format, according to a joint report from the Interactive Advertising Bureau and PwC, the professional services firm.  Read Original Content

New research by Barclays has predicted Scottish consumers will spend £2.4 billion each year via mobile devices by 2019, making a rise of 224 percent in 5 years.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Monitoring an Ear of Corn with an IoT Sensor?

Top 11 Articles on IoT, Mobility, Code Halos and Digital Transformation Strategies
IoT Sensors, Nerves for Robots and the Industrial Internet
Robots and I - Intelligent Process Automation, Siri and More
Mobile Apps, Blind Spots, Tomatoes and IoT Sensors
Sensors - Sensing and Sharing the Physical World
IoT Sensors, Tactile Feedback, iPhones and Digital Transformation
Jon Reed and Kevin Benedict Discuss Enterprise Mobility Strategies and Managing TCO

Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
99% of mobile device failures are NOT predicted but ARE predictable
Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization


************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, April 22, 2015

Monitoring an Ear of Corn with an IoT Sensor?

Once upon a time, farmers would walk through a field or ride a horse around it to determine the amount of fertilizer and water their crops required.  I have done this myself.  Today agricultural drones with sensors and analysis software can fly over large fields and analyze the crops and their needs precisely in seconds.  If we wanted to get even more ambitious, we could place an IoT (Internet of Things) sensor next to every stalk of corn to monitor and optimize its growth.  Although these steps are all feasible today, some are not yet economically advantageous.  That might, however, soon change.  In the past, we treated crops in aggregate. Today, we can customize how we treat each section of a crop due to the benefits of sensors.

Globally, we will need to feed 8 billion people by 2030 and 9 billion by 2050.  The UN Food and Agriculture Organization (FAO) projects that, under current production and consumption trends, global food production must increase 60 percent by 2050 in order to meet the demands of the growing world population.  That's only 35 years away!!!

Another fact, over 25-40% of our food spoils or is lost before it can be consumed (source http://www.foodwastealliance.org/about-our-work/assessment/).  This is a massive amount of waste and inefficiency that no one wants and IoT sensors can help us reduce food waste.

Do you see, as I do, the need for a digital transformation in agriculture, food processing and delivery? The Internet of Things is not just the newest gadget for us to play with, it can mean the difference between life and death for many people.  Data collected through sensors and analyzed to help optimize growth, harvesting, processing, delivery and consumption may just be the solution we need.



************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, April 21, 2015

Kevin Benedict's Connected Globe News Weekly – Week of April 19, 2015

Welcome to Connected Globe News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

The Internet of Things could generate sales of billions of devices per year. The communications portion of the market is already over 860 million Bluetooth-enabled IoT products shipped in 2015, and over 780 million Wi-Fi-enabled IoT products shipped, with some overlap between the two, according to market researcher ABI Research.  Read Original Content

Intel has said it expects an uptick in its growth rate for the Internet of Things group this year from an already high 18.9 percent in 2014.  Read Original Content

Smart meters are quickly becoming one of the most ubiquitous IoT devices. The devices will account for 10 percent of IoT shipments this year, according to BI Intelligence estimates.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit www.b2msolutions.com.  This newsletter is sponsored in part by B2M Solutions.

The smart meters market is estimated to grow from an expected $11.1 billion in 2014 to $18.2 billion by 2019, at a compound annual growth rate of 10.2 percent from 2014 to 2019, according to MarketsandMarkets.com.  Read Original Content

Zebra Technologies Corporation has released survey results finding that nearly all (97 percent) surveyed healthcare organizations agree the Internet of Things will be the most strategic technological initiative their organization will undertake this decade.  Read Original Content



IBM has announced it will invest $3 billion over the next four years to establish a new Internet of Things unit, and it is building a cloud-based open platform designed to help clients and ecosystem partners build IoT solutions.  Read Original Content

TechNavio's analysts forecast the global M2M management software market will grow at a compound annual growth rate of 24.82 percent over the period 2013-2018.  Read Original Content

By 2030, many households in the developed world will have personal robots in their homes. These personal robots will have the ability to interact with human beings. The market for mobile robots is expected to reach $17.39 billion by 2020, according to Frost & Sullivan.  Read Original Content

This year, research firm Gartner Inc. estimates 1.1 billion connected things will be used in smart cities alone. That number will balloon to 9.7 billion by 2020.  Read Original Content

According to a new IDC Energy Insights report, Global Smart Building Technology Spending 2015–2019 Forecast, smart building technology spending will grow from $6.3 billion in 2014 to $17.4 billion in 2019, registering a compound annual growth rate of 22.6 percent.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Top 11 Articles on IoT, Mobility, Code Halos and Digital Transformation Strategies

IoT Sensors, Nerves for Robots and the Industrial Internet
Robots and I - Intelligent Process Automation, Siri and More
Mobile Apps, Blind Spots, Tomatoes and IoT Sensors
Sensors - Sensing and Sharing the Physical World
IoT Sensors, Tactile Feedback, iPhones and Digital Transformation
Jon Reed and Kevin Benedict Discuss Enterprise Mobility Strategies and Managing TCO

Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
99% of mobile device failures are NOT predicted but ARE predictable
Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization



************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies


***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Thursday, April 16, 2015

Kevin Benedict's Mobility News Weekly – Week of April 12, 2015

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Connected Globe News Weekly
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The latest report from comScore has revealed that Apple is the top smartphone maker in the US for the three-month period ending in February 2015.  Apple has a 41.7 percent share of the market and in second place is Samsung with a 28.6 percent share of the market.  Read Original Content

According to a report released by market information tracker International Data Corp, tablet shipments for 2014 could reach 235.7 million units, up only 7.2 percent from a year earlier. The expected growth will be much lower than a 52.5 percent increase seen in 2013.  Read Original Content

The rugged mobile market, although flat overall in 2014 compared to 2013, saw significant year-over-year growth in the second half of 2014 and particularly in Q4, according to a new report by VDC Research.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit www.b2msolutions.com.  This newsletter is sponsored in part by B2M Solutions.

Samsung rolled out its new smartphone in South Korea and 20 other countries in a bid to restore its role as market leader. The Galaxy S6 and its curved-edge variant, the Galaxy S6 Edge, went on sale in South Korea, home of the electronic giant, as well as Europe, the United States and markets in the Asia-Pacific such as Australia, Singapore and India.  Read Original Content

Athenahealth, Inc., a provider of cloud-based services and mobile applications for medical groups and health systems, announced the athenaTextSM app for Apple WatchTM.  Read Original Content



According to a new market research report "Managed Mobility Services Market by Solution-Global Forecast to 2019", published by MarketsandMarkets, the Managed Mobility Service Market is set to grow from $2.92 billion in 2014 to $11.05 billion by 2019, at a compound annual growth rate of 30.5 percent.  Read Original Content

Lenovo's smartphone shipments in first-quarter 2015 reached only eight to nine million units, lower than the volume that Digitimes Research had previously estimated and about the same as the level a year ago due to high inventory built up during the fourth quarter of 2014.  Read Original Content

The global smartphone market is expected to grow at a compound annual growth rate of 8.1 percent over the period 2015-2019, according to IT Market Research Reports.  Read Original Content

According to a Zinnov study, approximately 81 million smartphones were shipped in the year 2014 in India, making it a 51 percent quarter-on-quarter growth.  Read Original Content

Popular social network Facebook has been ranked the most common mobile phone application among a range of nine features measured in five African countries. A research report titled "Mobile Africa 2015" GeoPoll found that 48 percent of mobile phone users in Kenya, Ghana, Nigeria, South Africa and Uganda use their devices for Facebook.  Read Original Content

Apple Watch received an estimated 957,000 pre-orders in the United States on April 10, the day the wrist-worn device became available for purchase, according to Slice Intelligence. The digital commerce-tracking firm claims that nearly two-thirds (62 percent) of customers purchased the Apple Watch Sport.  Read Original Content

According to a new survey from Pew Research, 64 percent of American adults now have a smartphone, up from 35 percent in the spring of 2011. The survey also found that 10 percent of Americans own a smartphone and do not have any other form of high-speed Internet access at home beyond their phone's data plan.  Read Original Content

According to a study by Lopez Research, more than 75 percent of enterprise companies surveyed admit their e-mail, calendar and contact applications are all they have enabled for mobile. “The vast majority of businesses are just starting to realize they need to accelerate their mobility needs,” said the vice president of mobile solution and product marketing for SAP. Read Original Content

Microsoft is expanding its partnership with Samsung Electronics to pre-load some of its software and services on Samsung's Android devices. Microsoft also struck deals with several lesser-known Android device makers to do the same thing, continuing a strategy of getting its services on phones and tablets running Google's Android platform.  Read Original Content

Amazon has been working hard to build up the popularity of its Android-based Appstore with consumers and developers.  Recently the company has been working on a new section called “Unlocked” that will offer users a whole range of paid apps, along with those that utilize in-app purchases, free of charge.  Read Original Content

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Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
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Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization



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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.