My Best Articles on Mobile Commerce Strategies 2015
In 2015, a master strategy for mobile commerce emerged. Mobile apps need to be personalized, but that is not enough. Personalization without context, relevance, value to the customer and permission is just creepy and/or obnoxious. We recognized a new kind of partnership is required between customers and trusted vendors. One that requires a deeper level of earned trust, and one that provides mutual benefits through the sharing of data. We call this relationship a MME Data Partnership. Parts of MME Data Partnerships can be found within many existing loyalty and rewards programs. Although the purpose is rarely understood. These programs define how the collection and use of specific data will be used to provide mutual benefits. It is an overt agreement by both parties to share and use data in return for defined rewards. Within a MME Data Partnership we found three types of data, we call 3D-Me, are needed to optimize a mobile user experience: Digital data - online and mobile