Beacon Essentials You Must Quickly Learn
Our resident Cognizant digital/mobile expert, Peter Rogers, asked me to recommend a digital strategies topic to share, and I suggested Beacons for this week. I confess to reading about them daily without knowing much about them, so I want to thank Peter for this article! Enjoy! ******** Digital & Mobile Expert Peter Rogers Let's start with a Basic Beacons 101 class: Beacons do not push out notifications. They broadcast an advertisement of themselves (traditionally their UUID, major and minor values) and can be detected by Bluetooth Low Energy (BLE) devices. The proximity from a number of Beacons can be measured using typical triangulation techniques in order to get a (very) rough idea of (typically) indoor location. The Beacon UUID, major and minor version values are typically used for identification and used to map to either a message, service, media content, website, application or location inside the Native App. Beacons can have their UUID, major and minor ve