Thursday, June 11, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of June 7, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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According to a report by The Wall Street Journal, Google is gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages, which will redirect clickers to Google’s own product page where the purchase can be configured and even completed using stored payment information. Read Original Content

Mobile advertising platform Verve Mobile, which bills itself as a “location-based mobile platform,” announced it has purchased beacon technology platform Fosbury. The goal, it says, is to further link mobile marketing to offline retail performance. Read Original Content

Research and Markets has released a new report entitled, “The Mobile Commerce Report: How Shoppers Use the Mobile Web During Different Stages Leading Up to a Purchase.” Read Original Content

A new report from Tech Crunch reports data from Digi-Capital, which showed global mobile Internet commerce growth is projected to balloon to US $850 billion in 2018. Asia will be the top user of mobile commerce, with probably half of the predicted revenues coming from the region, according to the projections. Read Original Content

Analysts at Technavio analysts forecast the m-commerce market in the US is set to grow at a compound annual growth rate of 25.72 percent over the period 2014-2019. Their new report entitled M-commerce Market in the US 2015-2019  covers the present scenario and growth prospects of the m-commerce market in the US for the period 2015-2019. Read Original Content

Apple has announced its Apple Pay mPayment platform is expanding, with hundreds of thousands of new merchants on board to adopt the service next month. All told, there will be about a million US retailers working with Apple Pay, a marked improvement from the 200,000 signed up at the service’s launch. In the UK, Apple expects there will be 250,000 participating merchants. Read Original Content

“Smartphone sales growth is slowing to less than 10 percent annually to 2018, and mobile networks saw just five percent growth in the last decade,” notes TechCrunch. “Mobile Internet is the mobile growth market. Digi-Capital now forecasts almost three times revenue growth from $300 billion last year to $850 billion by 2018.” Read Original Content

According to a new report from Javelin Strategy & Research, more consumers prefer mobile banking over branch banking. Mobile banking is now the second leading way people access their checking account, second only to online banking. Read Original Content

Banks are for the privileged. That’s the simple thesis driving the development of Abra, a startup that is taking out the middle man (the bank) when it comes to financial transactions. No more ATMs, no more physical bank locations — instead, Abra promises an all-mobile experience that involves person-to-person transfers, deposits, and withdrawals. In a couple weeks, interested users in the U.S. and the Philippines will be able to try out the novel concept firsthand when it officially launches. Read Original Content

In 2010 Ahmed founded WorldRemit, an online service that allows users to send money internationally via a PC or phone. Today, more than 250,000 transactions flow through the system every month. In many developing countries, significant majorities of residents do not participate in the formal financial system. They have no bank accounts, no credit cards, and no insurance. In sub-Saharan Africa, just 34 percent of adults have any sort of formal financial account, according to the World Bank’s Global Findex; in south Asia the number is 46 percent. The numbers are even lower among the poorest residents. Read Original Content

Demandware®, Inc., has released the findings of its Q1 2015 Shopping Index. Among the findings, the report indicates mobile phones drove 18 percent of all orders, up 59 percent over Q1 2014, indicating stronger shopping activity on those devices. Read Original Content

A recent mobile shopping survey, run by online retailer, reveals South African men are following the international trend of shopping more via their mobile phones than their female counterparts (73 percent versus 67 percent). Men are also spending more via their mobile phones, with 55 percent of men spending over R500 per month on goods versus only 47 percent of women. Read Original Content

"Buy" buttons represent what will be the most visible trends for mobile Internet users browsing for services like travel as well as products. Google, Facebook, and Twitter will make separating shoppers from their credit card balances as easy and immediate as a click. Read Original Content

A new report from San Francisco-based mobile intelligence firm NinthDecimal shows mobile ads on smartphones and tablets are having a big effect — and its impact is growing. The study, based on data from Q2 to Q4 in 2014, measured only ads in iOS and Android apps, not ones in mobile web browsers. Read Original Content

Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter. Here are 13 mobile marketing stats you need to know. Read Original Content

Google lost out on $6.6 billion (£4.2 billion) of revenues to ad blockers in 2014, according to a report from anti-adblock tech firm Pagefair. This figure is based on a ten percent adoption of ad blocker software in the US – which Pagefair says is a conservative estimate, with the real figure closer to 14 percent. Read Original Content

Mobile email revenue is continuing to climb. Recent data published in a new report this week, indicates mobile clicks now account for 45 percent of all email clicks. That’s a quarterly increase of ten percent (according to the freshly released Q1 2015 Email Marketing Compass benchmarks report from Yesmail). Read Original Content

Messaging apps get the most use on smartphones in major markets including the U.K., Germany, Japan, and Korea, according to new research from App Annie, in terms of sessions and total time spent. Only in the United States does social media lead, with Facebook and Instagram apps taking the most time out of smartphone users’ days and Facebook leading in sessions. Read Original Content

Apple is letting developers make ad-blocking tools for its Safari mobile web browser on iOS 9, threatening revenues for businesses that rely heavily on advertising. One of the changes in iOS 9 -- Apple's operating system for iPads and iPhone set to be released later this year -- will be the ability for app makers to create "Content Blocking Safari Extensions." Read Original Content

The battle for mobile software dominance revolves around two companies: Apple and Google. Now both giants are also going head-to-head in mobile payments, as they prepare to push deeper into digital wallets. Read Original Content

A paper published by the New England Journal of Medicine explains that the Food and Drug Administration has found regulating the mobile health field rather challenging and complex. This could be a significant issue, as the FDA is responsible for ensuring mHealth devices are safe and secure for patient use. Read Original Content

The global mobile health market is expected to grow at a compound annual growth rate of 33.5 percent between 2015 and 2020, according to a new report from Allied Market Research. The market was valued at $10.5 billion in 2014. Read Original Content

The Senate plans to take up cybersecurity legislation in the coming days after revelations that personal records of as many as four million people may have been stolen in a suspected hacking of government computers, Majority Leader Mitch McConnell said Tuesday. Read Original Content

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.