Thursday, June 04, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of May 31, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Global mobile Internet commerce growth is projected to balloon to US $850 billion [$1.1 trillion] in 2018. Asia will be the top user of mobile commerce, with probably half of the predicted revenues coming from the region, according to projections. Tech Crunch reports data from Digi-Capital showed from US $300 billion in 2014, revenues would reach $US 850 billion in just three years. Read Original Content

In a new report, eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 percent from 2014. By 2019, mobile sales are set to double to $153.50 billion. Read Original Content

A common deep-linking technique used to search in mobile apps now lets Foursquare users book an Uber from its app with a button. The service is made possible through a partnership with a deep-linking tech company called Button. Read Original Content

India is now the most “mobilized” country in the world when it comes to e-commerce. According to Kleiner Perkins Caufield and Byers, companies like Snapdeal and Flipkart today see close to 70 percent of their business in India coming from mobile. Read Original Content

China’s mobile shopping market grew by 168 percent in Q1 2015 to CNY362 billion ($59 billion), sharply outpacing the 45 percent year-on-year growth in the overall online shopping market. Read Original Content

Mobile digital publisher revenues have been driven by a 114 percent growth in smartphone display revenue over the last year, according to new data. Deloitte, the business advisory firm and the Association of Online Publishers indicates mobile digital advertising revenues from UK publishers grew by 80 percent in the first quarter of 2015 compared with the same quarter in 2014. Read Original Content

Google, provider of the AdWords self-serve advertising platform, has announced new interactive ad formats, new ad-creation tools, new cross-device conversion capabilities, and an expansion of a very ambitious and comprehensive attack on digital advertising’s last mile: in-store sales ROI. Read Original Content

Of the $11.8 billion in mobile search revenue Google booked in 2014, 75 percent — nearly $9 billion — came from iOS, according to a recent Goldman Sachs analysis cited by the New York Times. Half of that total is chalked up to a deal with Apple that makes Google the default search engine for mobile Safari. Read Original Content

UK retailers are collectively missing out on an astounding £6.6 billion per year due to a lack of investment in their mobile offering. This is according to a new report conducted by CRR for which looks into mobile spending from the Centre for Retail Research. Read Original Content

Technology is helping make flying more enjoyable, according to a worldwide survey of 5,871 respondents conducted by SITA. Survey respondents showed a strong inclination for using mobile apps over the mobile browser. About eight percent of passengers check in for flights using an app, a figure that is expected to grow 90 percent over the next year. By contrast, mobile browser check-in is growing at half that pace and is used today by only three percent of passengers. Read Original Content

Payments giant Visa is joining forces with the security company FireEye to share cyber-threat data and intelligence. Similar to other threat-sharing initiatives, the companies plan to make their cyber security intelligence communal, creating a trove of data that can be used to spot vulnerabilities, prepare for known attacks and launch more rapid responses. Read Original Content

A staggering 90 percent of large businesses in the UK have reportedly suffered an information security breach, alongside 74 percent of small and medium-sized businesses. The average cost of the most severe online security breaches for big business can now reach £3.14 million ($4.8 million). It starts at £1.46 million, up from £600,000 in 2014, according to government research published to raise awareness of the growing cyber threat. Read Original Content

A new study by SaaS security firm NopSec, found the financial services industry significantly lagging other verticals when it comes to cyber threat remediation. The study found that while cloud service providers take an average of 50 days to remediate threats and healthcare firms take an average of 97 days, threat remediation at financial services firms takes an average of 176 days, tied with the education industry for the end of the pack. Read Original Content

CashPass Prepaid Visa users can now control their prepaid accounts on the go, thanks to a new app which will soon be introduced. The app will run on the Select Mobile Money platform, designed specifically for prepaid cards. CashPass users can add funds to their accounts through direct deposit or one of the thousands of reload locations nationwide. They can then use their funds to pay bills, take out cash withdrawals from the ATM, make online purchases, or use it anywhere Visa is accepted. Read Original Content

Powered by mobile, loyalty and rewards programs are getting more sophisticated every day. According to a study from Forrester Research, 64 percent of retailers surveyed said loyalty and rewards programs are “the best way” to connect with consumers, ahead of mobile apps (56 percent). Almost half (46 percent) said that loyalty programs are also the best sales drivers. Read Original Content

Snapdeal, one of the largest e-commerce players in India, has snapped up MartMobi for an undisclosed amount. Based in Hyderabad, Martmobi helped vendors build mobile apps and sites. Snapdeal said the acquisition would help improve its mobile experience for sellers and customers on its marketplace. India is Asia’s fastest-growing smartphone market, according to IDC, and mobile is the first point of access for many Internet users. Read Original Content

Ergon Energy is working through phase one of a major field force mobility rollout that will see it adapt a system pioneered by South East Queensland counterpart Energex for its own environment. The electricity distributor is also about to commence a cost benefit analysis for a second phase of work, which is expected to run between 2015 and 2017. In total, the huge mobility project will consist of four work phases, broken down into a number of work streams. Original Content

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Kevin Benedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.