Thursday, May 14, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of May 10, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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World Wide Worx, a technology research firm, has released analysis that shows more than two million people in South Africa are using QR codes via mobile applications. These codes are being used for a wide range of reasons, such as adding a person’s contact information to a messaging app.  Read Original Content

Consulting firm McKinsey has released a report that notes the country’s mobile commerce market has doubled in value every year since 2010. Now, mobile accounts for nearly one-third of all online sales made in the country, making South Korea one of the most attractive mobile markets in the world.  Read Original Content

The e-commerce industry will top the $300 billion mark in sales this year and keep growing to nearly $500 billion by 2019 — a slightly faster rate of growth than what was projected by Forrester in a similar study performed in 2010.  Read Original Content

A research group, RetailMeNot predicts that Brits will spend an astounding sum of 14.95 billion pounds via m-commerce retail transactions for the rest of 2015.  Read Original Content

A recent study by Dunnhumby showed online grocery shopping in markets such as the US, China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa was growing by 97 percent. In 2014, the study showed these markets recorded an online sales penetration of 0.9 percent.  Read Original Content

According to a recent report from Forrester Research, 40 percent of online consumers are tired of pulling out their smartphones to make a purchase. As such, wearable devices are becoming more popular.  Read Original Content

The latest edition of Opera’s regular ‘State Of Mobile Advertising’ report shows a market where Android has overtaken iOS in terms of mobile advertising revenue, with Google’s OS taking 45.8 percent of the revenue on offer, against Apple’s platform taking 45.4 percent.  Read Original Content

A study by analyst firm Juniper Research projects annual mobile advertising spend will increase to $105 billion globally by 2019 and account for 44 percent of total digital advertising spend – more than doubling from a projected $51 billion this year.  Read Original Content

Smartphone sales in China contracted by about four percent year-on-year from January through March, according to International Data Corporation. Sales for the first quarter were just under 100 million. IDC says this is the first time in six years that the smartphone market in China declined year-on-year.  Read Original Content

There are some 144 million active ad blocker users around the world, a number that grew 70 percent between 2013 and 2014, according to PageFair and Adobe.  Read Original Content

A 2011 ComScore study forecasted mobile ad spend to reach $2.5 billion in 2014. This year, it drastically exceeds that prediction, pushing past $28 billion. If one thing is certain, it’s that advertisers see value.  Read Original Content

About 87 percent of Facebook's monthly active users visited from mobile devices, up 24 percent from a year ago. Mobile advertising revenue made up 73 percent of the social network's total advertising revenue during the first three months of the year, up from 69 percent at the end of the 2014.  Read Original Content

In an attempt to bring Android, iOS, classic Windows and web applications on a single platform and make them available through the Windows Store, Microsoft has launched four projects, also knows as Universal Windows Platform Bridges, namely: Astoria, Islandwood, Centennial, and Westminster.  Read Original Content

Apple iOS devices continue to dominate the enterprise mobility sector with 72 percent of the market, although Android devices are catching up, according to enterprise mobility firm Good Technology.  Read Original Content

Mobile advertising spending in the US jumped 76 percent to $12.5 billion last year, overtaking display ads to become the second-largest online ad format, according to a report from the Interactive Advertising Bureau and PwC, the professional services firm.  Read Original Content

By 2016 China will have 730 million Internet users and 380 million online shoppers, up from 460 million and 145 million in 2010.  Read Original Content

According to a recent HIMSS Mobile Technology Survey, more physicians are utilizing mobile health technology in order to communicate with their patients wherever they may be located. Out of the 238 respondents, the survey showed that 90 percent utilize mobile devices including patient portal applications to engage their patients.  Read Original Content

Partners HealthCare has announced a partnership with Samsung Electronics to co-develop mobile health solutions. Initially, the Boston-based integrated health system will work with the electronics giant to create chronic condition management software.  Read Original Content

Revenue from shoppers on smartphones increased 73 percent over the last year, according to a new report from Branding Brand's Mobile Commerce Index. In April 2015, smartphone revenue accounted for 13 percent of total online revenue – a 63 percent year-over-year increase.  Read Original Content

Facebook apps have now opened up a new world of monetization for the social network as they are now combining the highly revenue generating application install ads with deep linking in order to bring in a new specific form of in-app purchase page that will launch itself once the application has finished downloading.  Read Original Content

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Videos and Podcasts of Note

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Whitepapers of Note

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.