Thursday, May 07, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of May 3, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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O2, one of the three UK mobile network operators that formed the mobile commerce joint venture Weve three years ago, has bought out partners EE and Vodafone to operate the brand as a wholly-owned subsidiary — and has confirmed to NFC World that it has abandoned Weve’s mobile payment ambitions.  Read Original Content

According to Forrester's estimates, by 2018, mobile commerce (excluding travel/food services) will exceed 53 percent of US online sales.  Read Original Content

Despite being the leader in mobile broadband penetration, Europe is behind Asia-Pacific, the Middle East and Africa in terms of shopper penetration on online buyers. Only a third of online shoppers in Europe used their mobiles to purchase in 2014, according to a new report from Reportbuyer.  Read Original Content

Online marketplace company Snapdeal has acquired a Bangalore mobile recharge service, Freecharge.  This makes Snapdeal the largest mobile commerce company in the country.  Read Original Content

Thinknear, by Telenav has received some very high praise from Gartner, which has named the company as a leader in the area of location based mobile marketing field.  Read Original Content

Online travel agency MakeMyTrip claims it has close to seven million app downloads.
“We are getting 40 percent of total business from mobile phones, compared with 20 percent in 2012,” cofounder Magow said.  Read Original Content

Research group RetailMeNot predicts Brits will spend 14.95 billion pounds via m-commerce retail transactions for the rest of 2015. That’s an extra of 6.54 billion pounds or an increment of 77. 8 percent to what was spent by Brits in the UK last year.  Read Original Content

A recent study by Dunnhumby showed online grocery shopping in markets such as the US, China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa was growing by 97 percent. In 2014, the study showed these markets recorded an online sales penetration of 0.9 percent.  Read Original Content

iPhone 6 and 6 Plus users can now pay for their Best Buy purchases using Apple Pay. The chain is now accepting Apple’s electronic wallet for m-commerce orders made through the retailer’s mobile app.  Read Original Content

M-commerce is booming in the Philippines as smartphone penetration increases.  Euromonitor International says this due to a young, digitally-connected population, better payment options and a bigger variety of vendors. It expects m-commerce to reach US $9 million in both Philippine and Thai markets by 2018.  Read Original Content

A new study released by Barclays (with the research conducted by Conlumino) shows that U.K.-based consumers — who currently spend $14.2 billion a year on mobile retail transactions — are predicted to spend $78.7 billion annually on such purchases by 2024.  Read Original Content

The “overwhelming majority” of financial institutions and retailers are currently investing or planning to invest in new payment technologies within the next 18 to 24 months, with online (86 percent) and mobile payment technologies (84 percent) topping the list, a survey by payments provider ACI and IT consultants Ovum has found.  Read Original Content

As smartphone sales continue their journey north surging by 51 percent every three months in India, the mobile commerce market may grow by 55 percent from its present size of $2 billion to $19 billion by 2019, a Zinnov study said.  Read Original Content

According to Pyramid Research, the increasing market of mobile users in Latin America is one of the main reasons for the high interest of mobile merchants in the region. Mobile subscriptions rose to 735 million in Latin America at the end of 2014, while almost 200 million mobile handsets were sold, 62 percent of which were smartphones.  Read Original Content

The Indian e-commerce sector is estimated at $10 billion and is expected to grow four times by 2018, according to a Nomura study.  Read Original Content

For the first time, Android phone and tablet advertising revenues edged out iOS mobile ads in the first quarter of 2015, according to measurements by a mobile ad service.  Opera Mediaworks said Android garnered 45.8 percent of total revenues generated on Opera’s ad platform, compared to 45.4 percent for iOS during the period.  Read Original Content

Spotify, the Swedish company synonymous with on-demand music streaming, had a banner year in mobile streaming. The company announced its mobile advertising revenue grew a whopping 380 percent in this year’s first quarter over the same period last year, according to a Forbes report.  Read Original Content

Mobile advertising in Mexico is expected to reach $390 million in 2015, an 81 percent increase from last year, according to eMarketer.  Read Original Content

A new Tractica report predicts that by 2020 shipments of smart clothing will reach more than 10.2 million units annually and body sensor shipments will hit 3.1 million units every year.  Read Original Content

The mobile health market will be growing across the globe over the next several years, as it is expected to reach $32 billion by 2019. The US is not the only country leading in mobile health adoption, as Denmark is a leading nation in Europe advancing in the mobile health market, according to Research2Guidance.  Read Original Content

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.