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Showing posts from May, 2015

The New Mobile Shopper - Latest Research

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I am deep into researching mobile consumer behaviors at this time, and am amazed at the impact that mobile technologies are having on us - especially millennials. Here are some examples from my research: People that use mobile devices to purchase products and services online, shop online far more frequently than those using only desktop/laptops.  In fact, mobile shoppers purchase online once or more a week at a rate 82% higher than desktop/laptop online shoppers. People that use mobile devices to purchase products and services online, conduct research late at night, at a rate 46.1% higher than desktop/laptop online shoppers. People that use mobile devices to purchase products and services online, check store inventories late at night at a rate 66.7% higher than desktop/laptop online shoppers.  People that use mobile devices to purchase products and services online selected " ease of navigating the website or mobile app " as a top factor that influenced their decision

Mobile Consumer Behaviors - The Seven Essential Questions

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Digital Transformation is the process of updating your business and IT infrastructure to align with today's and tomorrow's consumers.  Today that is important, but hard to do.  Mobile consumer behaviors are changing far faster than most IT budgets and initiatives and that can cause problems.   If your customers are adopting technologies and changing their path-to-purchase journeys at a pace that is faster than you can deliver, then you are opening up an opportunity gap for a more nimble competitor. Do your internal sales and executive strategy sessions begin with these questions: Where are our customers to be found?   What technologies are our customers using?   How are our customers' path-to-purchase journeys' changing?   Are we meeting our customers along their path-to-purchase journeys and supporting them? Are we digitally transforming at a pace that will keep us aligned with our customers' pace of change?   Is our IT budget aligned with the required p

Interview: Robots, Digital Transformation and Intelligent Process Automation

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Robots bring to our minds images of dangerous humanoids, but business process robots look different and behave in very positive ways.  In this important conversation with three robot and automation experts, they reveal the presence of robots all around us, and their expanding roles in companies today.  Enjoy! Read the report - The Robot and I: How New Digital Technologies Are Making Smart People and Businesses Smarter . ************************************************************************ Kevin Benedict Writer, Speaker, Senior Analyst Digital Transformation, EBA, Center for the Future of Work Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Subscribe to Kevin's YouTube Channel Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal

Intelligent Mobile Commerce Apps, Digital Transformation, Robots and Speed

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Brains behind Mobile Applications In 2002, I was developing mobile applications for blue collar workers. These apps were not intelligent.  They were basically forms on handheld computers or PDAs.  Yes, they could be made to understand, based on data inputs, which form(s) should be presented next, but that was about as smart as they got.  In those days, mobile apps were mostly used to query a simple database and for field data collection and sync. Today, mobile apps on smartphones and tablets are the UXs (user interfaces) for very complex and intelligent systems, many of which today depend on software robots for automation and speed.  On a side note, yesterday, while I was attending a M6 Mobility Xchange conference, Intel said us humans are becoming part of the computer! Mobile users are impatient.  They will wait less than 4 seconds on average for a mobile app to load, before closing it and moving on. You would hate to have developed the world's best designed mobile applica

The Latest Trends in Mobile Commerce that You Can't Miss

In a recent survey, conducted by Cognizant's Center for the Future of Work and Cognizant's retail practice, we found that of 5,000 people who make online purchases at least a few times each year, 68.1% (3,918) make online purchases at least once a month.  Out of this group, here are the age breakdowns: 71.6% of 18-24 year olds make online purchases at least once a month, and 77.3% of these report using mobile devices at least as much as desktop/laptops for online purchases. 79.8% of 25-34 year olds make online purchases at least once a month, and 82.2% of these report using mobile devices at least as much as desktop/laptops for online purchases. 74.1% of 35-44 year olds make online purchases at least once a month, and 79.9% of these report using mobile devices at least as much as desktop/laptops for online purchases. 69.7% of 45-54 year olds make online purchases at least once a month, and 75.7% of these report using mobile devices at least as much as desktop/laptops for o