Thursday, April 30, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of April 26, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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According to a study conducted by ICM Research in the UK, a majority of customers prefer to interact with retailers through their mobile websites and only download an app if they are incentivized to do so or if they are regular shoppers.  Read Original Content

Chinese e-commerce giant Alibaba has partnered with compatriot state-run mobile operator China Telecom to boost the adoption of mobile commerce in rural and isolated localities across China.  Under the agreement, Alibaba and China Telecom will offer 14 models of mobile phones with an embedded application for mobile commerce.  Read Original Content

The World Travel and Tourism Council estimates the global e-commerce industry at $16 billion, of which 70 percent, or around $11.2 billion, is represented by travel transactions.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit  This newsletter is sponsored in part by B2M Solutions.

Europe is the global leader in terms of mobile broadband penetration, though by mobile shopper penetration on online buyers it was behind such leaders as Asia-Pacific and the Middle East and Africa. One-third of online shoppers in Europe used their mobile phones to shop last year.  Read Original Content

Forrester Research’s new five-year e-commerce forecast attempts to guess what the e-commerce industry will look like by 2019. One big projection: The e-commerce industry will top the $300 billion mark in sales this year and keep growing to nearly $500 billion by 2019.  Read Original Content

According to results from a StoreHippo survey, 78 percent of respondents felt retailers that have mobile websites and mobile apps are more likely to succeed in the changing market.  Read Original Content

A research group, RetailMeNot predicts Brits will spend an astounding sum of 14.95 billion pounds via m-commerce retail transactions for the rest of 2015. That’s an extra 6.54 billion pounds or an increment of 77. 8 percent to what was spent by Brits in the UK last year.  Read Original Content

Vodafone Germany, Deutsche Telekom, and Telefonica are working with six major retailers throughout Germany to introduce new mobile point-of-sale terminals. These terminals are equipped with NFC technology that will allow them to accept transactions being made from mobile devices.  Read Original Content

Online performance marketing drove £16.5 billion of consumer spend in the UK last year, equating to 10 percent of all eCommerce retail sales.  That’s according to a study from the IAB and PwC, looking at lead generation and affiliate marketing activity across 12,000 publishers.  Read Original Content

According to a Transparency Market Research report, the global near field communication market was valued at US $1.07 billion in 2012 and is estimated to grow at a compound annual growth rate of 43.7 percent during the forecast period from 2013 to 2019.  Read Original Content

Target is the first advertiser to test a new type of mobile video ad—dubbed Kapsule—from ad company Kargo. As readers on websites like Extra TV and Hollywood Reporter scroll down the screen, a sponsored video player slides out of the right side of the page to recommend related content.  Read Original Content

The mobile healthcare market is expected to grow at a compound annual growth rate of 47.6 percent from 2014 to 2020, according to Grand View Inc. Chronic disease management was a major contributor toward the rise in remote monitoring devices.  Read Original Content

While overall digital health funding declined in the first quarter of 2015, mobile health companies were an exception, raising about $282 million, according to a report by Mercom Capital Group, mHealth Intelligence reports.  Read Original Content

A new study on medication adherence will be presented at the 2015 Armada Specialty Pharmacy Summit by mobile health provider mscripts and Avella Specialty Pharmacy.  The study spans six months and finds that HIV patients are nearly three times more likely to adhere to anti-retroviral therapy if they use mobile health technology to assist them.  Read Original Content

Apps to help manage chronic conditions and other illnesses dominated the $220 million raised across 35 deals, according to a new report sizing up the first quarter of 2015 by Mercom Capital.  Read Original Content

The global enterprise mobility services market will grow at a compound annual growth rate of 18.5 percent over the period 2014-2019, according to IT Market Research Reports.  Read Original Content

The global BYOD market is expected to reach over US $225 billion by 2020, according to Consumer Market Research Reports. Tablets and phablets are expected to gain prominence as preferred devices owing to larger display size enabling ease of commonly used laptop applications, data access and communication.  Read Original Content

A partnership between Apple and IBM for developing enterprise apps has led to four new healthcare software tools aimed at helping nurses in patient care and management tasks.  Read Original Content

In a survey that was completed by 1,000 health app users in the UK and 500 health care professionals, the researchers asked questions about the use of smartphone technology.   One key finding for health care professionals: 81 percent believe mobile health apps can increase their knowledge of patient conditions.  Read Original Content

BlackBerry Ltd and NantHealth, a healthcare-focused data provider, launched a secure cancer genome browser on Sunday, giving doctors the ability to access patients' genetic data on the BlackBerry Passport smartphone.  Read Original Content

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Videos and Podcasts of Note

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.